Wister Media, the global provider of software for digital out-of-home (DOOH), has announced the acquisition of Sage + Archer, a leading European purchasing platform for DOOH. Through this agreement, Sage + Archer gains a strategic flow of capital to accelerate growth across Europe, which is now supported by Vister’s Global Programmatic Marketplace.

Founded in 2019, Sage + Archer has successfully built an effective media company, quickly securing trusted partnerships with buyers such as Densu International, Matterkind, Heineken, OMD, Ascent and many more. There was a natural fit between Sage + Archer and Vister, two groups dedicated to paying advertisers and agencies through advanced programmatic platform technology.

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Dideric Ubels

“At Sage + Archer, we are fortunate to have established strong partnerships with leading media agencies in Europe and have built a team of experts to provide value through out-of-home programs,” he said. Dideric Ubels, CEO and co-founder of Sage + Archer. “I’m thrilled that we now have Wister’s global vision for capital, organizational support, and growth for our next level.”

A team of 26 Sage + Archer employees will continue to operate as a separate division within the global organization of Wister Media. Advertisers across the Netherlands, Belgium, Spain, Germany, the United Kingdom, Switzerland, France, Austria and Italy will now be able to take full advantage of the full capacity provided by the Sage + Archer Demand-Side Platform (DSP), which includes all existing supply-side (SSP). ) Enhanced with Partnership, Additional Visitor Targeting and Data Solutions developed by Vister Media.

Michael Provenzano's profile photo
Michael Provenzano

“As an entrepreneur in mind, I just saw that the Sage + Archer team created something special,” he said Michael Provenzano, CEO and co-founder of Wister Media. “By joining our forces, we now have a team of agency and brand experts to bring programmatic-out-of-home – targeted, measurable, automated campaigns – to the European market with speed and measurable support.”

This is Vister’s second integration into a technology company since the acquisition of the content and network management system Cortex in 2015, which is now a key component of Vister’s full-stack SaaS product suite. Wister plans to accelerate global growth through both organic and inorganic strategies.

About Wister Media
Wister Media is a leading global provider of programmatic technology for the outdoor home, bringing enterprise-grade software that was created for the unique requirements of digital signage. Vistar provides a Global Demand-Side Platform (DSP) to enable buyers’ data-driven programmatic campaigns and a supply-side platform (SSP) to connect signage operators to digital revenue. Vistar also powers the world’s most advanced signage networks, including device and content management software (Cortex) and ad serving technology. Wister was founded in 2012 and is headquartered in New York, NY.

About Sage + Archer
Sage + Archer is the digital out-of-home + European buying platform for mobile advertising. Campaign across Europe for real-time mobile and digital out-of-home advertising with S + A DSP. The S + A platform connects with all relevant mobile app and DOOH media owners in Europe. Every European country makes it possible to reach viewers digitally outside the home screen and in the app. Users of S + A, providing mobile data, API integration and additional integrated mobile location data, enjoy the sophisticated benefits of smart targeted data-driven digital advertising without missing the combined powerful power of out-of-home. Combine this with Smart Dynamic HTML5 ads, and you’ll really get the best of both worlds.

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