VIOOHLeading Premium Global Digital Out of Home (DOOH) Supply-Side Platform, Announces Rentals Calvin Chan As the new CEO in China.
In his new role, Chan will be responsible for the scale and development of VIOOH’s programmatic digital out-of-home (pDOOH) offer across mainland China and Hong Kong, China.
“We are delighted to welcome Calvin Chan to the VIOOH team. Calvin is a highly respected leader in the industry and he brings a lot of experience and knowledge to this role, ”he said Jean-Christophe Conti, CEO, VIOOH. “This is an exciting time for the region, with the recent launch of our programmatic digital OOH offer across the Hong Kong metro network, and further expansion set for mainland China.”
Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry. Prior to joining VIOOH, Chan served as the first general manager of The Trade Desk for China, where he contributed to the growth of the index and the development of talent for its market entry. Prior to that, Chan was the CEO of Admaster, a leading digital measurement and data solutions provider in China, and held management positions for Nielsen Company in China and the United States.
In addition to Chan’s wealth of experience, he is currently MMA China’s immediate past vice president and board member and executive chairman of the ECI @ MarTech Committee, an industry body focused on innovation in the digital economy, and has been featured in Campaign Magazine’s Asia Pacific “Under 40” Recognized as one of the 40’s and ranked on the campaign’s “China’s Digital A-list”.
“I am thrilled to be joining VIOOH at such a transformative time for the industry. As highlighted in VIOOH’s Hong Kong State of the Nation report, an impressive 94% of agencies and advertisers say they plan to increase their pDOOH advertising spend, and one-third (37%) expect their advertising spending to more than double. It reiterates that the future of programmatic DOOH in this region is strong and represents a great opportunity for the industry, “he said. Calvin Chan, CEO – China, VIOOH. “Outdoors, programmatic digital is certainly one of the most promising growth engines for the AdTech industry in both the mainland China and Hong Kong markets, and I look forward to sharing further developments from VIOOH,” Chan added.
VIOOH was launched in Hong Kong in 2020 at Hong Kong International Airport. This was soon followed by JCDecaux Cityscape’s expansion into urban Hong Kong with a list of street furniture and bus shelters. Most recently last month, VIOOH, in partnership with JCDecaux Transport, launched its programmatic digital OOH offer across the Hong Kong MTR network – bringing VIOOH coverage to 70% of the total number of digital screens in Hong Kong.
VIOOH is a leading premium global digital out-of-home supply-side platform. Launched in 2018 and headquartered in London, VIOOH’s platform connects buyers and sellers into a premium marketplace, making OOH easily accessible.