UnigestA global leader in digital engagement technology, has announced the acquisition of multiple end markets Otram ASA digital engagement provider in the hospitality industry.
Founded in 1985 and based in Oslo, Norway, Otrum AS provides interactive TV and digital signage solutions that allow its technology to connect to an audience through any digital surface and boast over 2.5 million users per month.
Unique CEO, Jeff Hiscox Glad to add Otrum to Uniguest’s digital engagement platform offer, “Otrum is a fantastic addition to our business; A technology and a team that we have been greatly influenced by over the years. Since meeting Stein and the team we’ve learned a lot more about their platform and their culture and think it’s a great fit with Uniguest. As we carefully integrate Otram with our business, we will explore opportunities to expand the reach of our entire offer to our combined client base, enhancing our solutions and our customer experience with us. “
Stein SirlineThe chief executive officer of Otrum AS will be with Uniguest after the acquisition. Joining this team was an easy decision, we believe in the vision of the Uniguest leadership team and are excited to be a part of it. We’ve worked hard to build a great business and exceptional technology platform that we’re really proud of, and we’re excited to see our business merge with Uniguest. “
Uniguest is a portfolio company of Atlantic Street Capital and the addition of Otrum to Uniguest marks the first 2022 acquisition from JANUS Displays, Sagely, UCView, Volara and Planet eStream in 2021.
“Otrum is a fantastic addition to our business; A technology and a team that has greatly influenced us. “
– Unigest CEO Jeff Hiscox
Uniguest is a global leader in providing connected technology solutions to enable visitors to engage with their audiences in hospitality, senior living, sports / stadiums, entertainment, retail, education, government, corporate and enterprise. Uniguest focuses heavily on building deep client relationships as demonstrated by its most recent NPS (Net Promoter Score) score of 78.
About Otrum AS
Otrum was founded in 1985 in Norway. The company provides cloud management and control for more than 180,000 smart TVs, as well as digital signage solutions for more than 1,000 sites. Otrum’s in-house research and development division enables the company to meet rapidly changing market demand, in addition to setting the standard for the industry with full control of our product IPR.
About Atlantic Street Capital
ASC is a private equity firm that invests in companies in the lower middle market that are ready for the next level of growth. The firm targets companies with entrepreneurial management partnerships and primarily between $ 4 million and $ 25 million EBITDA that will benefit from capital investment and ASC value-added strategic and operational support.