AdQuick.com has launched Analytics Cloud as a service for OOH campaigns
AdQuick.com recently launched AdQuick Analytics Cloud, a first-of-its-kind “book as a service” for OOH marketers, agencies and media owners to measure the effectiveness of OOH advertising campaigns.
“Given the current economic climate, marketers must be able to show their media investment ROI – but as far as the AdQuick Analytics cloud, the industry lacked high-quality measurement solutions,” he said. Matthew O’Connor, CEO of AdQuick. “Advik Analytics changes the cloud to granular, real-time measurements – including quantifying desired results – available to first-time marketers, regardless of where the media is booked.”
In the past, many common ways to measure OOH produced noise and irregular results. AdQuick Analytics provides custom advice from a team of experts to help cloud advertisers, media owners, and agencies measure campaign effectiveness. Advertisers can take advantage of the ability to measure the effectiveness of their OOH ad campaigns, excluding bookings through AdQuick. Using AdQual Analytics Cloud, media owners and organizations can save time and money without having to worry about building an analytics capability while providing customers with powerful, accurate measurements.
In the Advik Analytics cloud, users can take advantage of a free, self-service tool that automatically recommends the best analysis method based on a few inputs. Users can also get attributions and other metrics in two simple formats: the first is a custom, user-friendly dashboard with actionable metrics visualization. The second format is to distribute a custom file to customers for easy access to existing Analytics Business Intelligence (BI) tools.
To learn more and start using AdQuick Analytics Cloud, visit www.adquick.com/analytics.
About AdQuick, Inc..
Founded in Los Angeles in 2016, AdQuick.com is a leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure all types of outdoor advertising. With over 1300 media partners, OOH Media connects all types of OOH media broadcasters, connecting AdQuick advertisers and agencies with OOH media owners anywhere in the United States and abroad, including the United Kingdom, Canada, Germany, France and 13 other countries.