The Smart Media Snags trilogy of the industry’s big hitters – Oh Today

Sunderland-based Smart Media has hired three experienced media professionals, Andrew Armstrong, Lewis Milbourne And Rosie AdamsTo strengthen its in-house team and support its fast-growing client roster.

Andrew, who has worked in global media organizations including Publicis, Group M and Densu Aegis before returning to his hometown Northeast and starting his own venture in 2017, has joined the ambitious media business as media director for book advertising in the UK and internationally. Host of global brands.

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Lewis has been appointed head of media operations, and will have both a strategic and client-facing role across the business. Implement new systems and processes to ensure business is in the best possible position for growth. After a career in marketing and planning, he joined the firm from the role of marketing director at a multi-academy trust in the region.

Rosie has joined Smart from media giant Bauer, taking on the role of an account director who will see her focus on building the company’s client base as well as providing high-level service to existing clients, including JD, Castore, American Golf and STATSports. Rosie has returned to the North East from London to take on the role, and will bring a wealth of experience in account management and strategic advice, working with clients including Weeks, Tesco Mobile, Sky, Shell and Direct Line.

The appointments will strengthen the senior team in smart media and allow the firm to build an outstanding trading across 2021, resulting in the business doubling its revenue. Smart Media is forecasting a three-digit growth across 2022 again.

Profile picture of Andrew Armstrong
Andrew Armstrong

Andrew says: “After working with Smart, when I had my own business, joining the team has been a simple change and I’m really looking forward to supporting our MD, Mark Clancy, as we get older. Some of the world famous sportswear brands With real strength in the sports and retail market, the business has some great clients and huge growth potential. I think there is a huge opportunity to build on that success and build our own in-house team in the process of providing the highest level of support to our clients. “

Lewis and Andrew will work together to improve and implement a system that will ensure the best possible planning and campaign delivery.

Profile photo of Lewis Milbourne
Lewis Milbourne

Lewis says: “I am very proud to be part of a very exciting journey of smart media. My role will be to enable us to provide even higher quality service to our clients when we can be sure that we are in the best possible position. My experience in both in-house and client roles gives me an excellent insight into both aspects of campaign booking and delivery and will ensure that Smart Media provides the best support and advice to clients. “

The firm – which works with Puma, Go Outdoors, Hays Travel & Mola TV – hired Rosie in June to complement Andrew and Lewis’ skills and provide strategic oversight of client accounts.

Rosie Adams profile photoRosie says: “I am thrilled to be back in the Northeast to work for a company that is growing so fast. I look forward to working across all media including the opportunity to grow our client portfolio. The growth of smart media has been tremendous and I am excited to be able to contribute to its ongoing development. ”

The appointments follow the news that smart media is expanding in the United States and building on its experience in Europe, helping customers launch high-impact international campaigns. This is an area Andrew, and business MD Mark Clancy believe they can create.

Mark Clancy's profile photo
Mark Clancy

Smart Media MD, Mark Clancy Says: “Our new appointments have brought a lot of experience and we are happy to add them to the team. This will put us in the best possible position to cement the growth we have achieved and further strengthen the operational side of our business. ‘

“We’ve had tremendous success in a relatively short time, and we’ll build it with Andrew, Lewis and Rosie. We see huge opportunities in both the UK, the US and Europe. Our goal is to build our strong foundation to ensure that we We are increasing our internal capabilities and the clients that we already support continue to enjoy a brilliant level of service.

We are confident that in the next few years, our group bookings will exceed £ 10m, which will make us a major player in media buying. As part of the Smart Media leadership team, I have no doubt that these new additions will play a key role in helping us achieve this. “

Smart Media is one of five companies that are part of the Smart Media Group, which was founded in 2019.

Combined with an insight-led solution and commitment to supporting clients with a customer-centric approach, the group also includes Smart Outdoors, which boasts a network of digital screens across England and the north of Scotland; Smart Vision, providing digital screens for rent for events; The telecommunications business, Smart Communications, and sister company Smart D4 National Network, which integrates high-impact digital screens into sanitation stations, is now being rolled out across the country.

The larger group of businesses is also on the upward trajectory, recently taking extra space at Renton Bridge to accommodate its rapidly expanding team.

Despite trading for just three years, Smart Media Group already has an impressive number of 30 people, well ahead of the target it initially set in early 2002. New additions to the media team, unified approach and desire make the future look very bright for the smart media group.

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