Black Music Month is being celebrated
To celebrate Black Music Month and promote the initiative in style, Pandora Has gone beyond traditional online advertising and promotional tools. Working together with innovation technology companies BCN VisualPandora unveiled a giant anamorphic 3D billboard on June 18, serving as a focal point for a Times Square dance party takeover.
The 3D animated unit is the first fully choreographed motion-capture (MOCAP) based 3D billboard to be created, and a true testament to Pandora’s innovative approach. To preserve the authenticity of the movement and celebrate the featured dance styles in their most accurate forms, BCN Visuals uses the Rococo Full Body MOCAP Suite to track and record the body movements of a group of professional African American performers with the most precision. The tip of the individual fingers. Motion data was then handed over to a team of CG and VFX artists who brought to life four unique animated scenes featuring Hollywood movie quality 3D characters and environments.
BCN Visuals is an award-winning international innovation partner that creates exciting global experiences for brands and agencies. We bring digital storytelling to life through the world’s most creative and exciting 3D advertising campaigns.
Oh the weekend update today