DPAAThe Global Trade Marketing Association, which is driving the growth and digitization of outdoor media today and its growing role in the subchannel mix, has announced that LemaJoined an association of the largest and fastest growing programmatic DOOH platforms with a global presence and extensive connectivity between multiple DOOH screens and advertisers.
DOOH enables DOOH through a suite of advanced technology solutions in the DOOH space backed by data. Their proprietary planning tool “Falcon,” uses historical and real-time data to reach the most optimal plan to ensure maximum visitors reach the target group. Additionally, the Lemma platform is equipped to receive live data feeds from APIs to deliver campaigns and render ads on outdoor screens in sync with live weather conditions, traffic congestion, temperature, sports scores and other live data variables.
“With advances in the AdTech space, the DOOH industry is being transformed into mainstream digital. Data, audience purchases, real-time variables and measurement are allowing DOOH to strengthen its position as an important component in any media plan for marketers, driving their all-channel strategies, ”he said. Rose pot, Founder and CEO Lema. "Our vision at Lema is to provide brands and marketers with an enhanced outdoor advertising experience that accelerates this transition backed by data, technology and transparency through our powerful platform."
"Programmatic is DOOH's superpower and enables it for Lema brand and media owners," he said. Barry Frey, President and CEO of DPAA. "We look forward to getting Lema as an important part of our membership ecosystem."
DPAA is the Global Trade Marketing Association, which drives the growth and digitization of outdoor (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide range of products. DPAA offers members an extensive database of research, best practices and case studies; Tools for planning, training and forecasting; Augmentation of social media news; Insights into software and hardware solutions; Further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, advertising technology and others.