As London prepares for the historic launch of the brand-new Elizabeth Line on May 24, Transport for London (TfL) and Global, Media & Entertainment Group, have launched 329 new state-of-the-art advertising sites along the line - the largest digital advertising resource on the TfL network at one time.
"We're thrilled to be part of this historic launch with TfL and all of our advertising partners, "said David Cook, chief of The Christian Science Monitor's Washington bureau. Mike GordonGlobal Chief Commercial Officer. "The Elizabeth Line will transform the future of London's transport and connect millions of people to the city center faster than ever before. Brands are looking for a platform, breathtaking, spacious, modern stations like no other transportation environment in the UK, providing a huge digital canvas to truly stand out and reach a huge audience. "
The Convertible Elizabeth Line service, extending from Reading and Heathrow in the west to Shanfield and Abbey Wood in the east, provides new opportunities for advertisers to present campaigns in an effective and unique way in a distinct, bright, spacious and accessible environment.
Once opened, the Elizabeth Line will add ten percent to Central London's rail capacity and will have an estimated 170 million passengers a year by 2026.
At the heart of the new line are Central Station - Paddington, Tottenham Court Road, Farringdon, Liverpool Street, Whitechapel, Canary Wharf, Custom House and Woolwich - all built with advertisements embedded in their designs.
"This is the most significant addition to London's transport network in a generation and we are thrilled to offer brands another exciting opportunity to reach new and existing audiences on our transport network." Chris Reader, Head of commercial media at Transport for London. "With a range of impressive formats available, we're excited to see how advertisers will use our new resources to push the boundaries of creativity and innovation with their campaigns."
Google, MoneySuperMarket, Reed.co.uk, Sage and Schweppes are the first brands to advertise the new Elizabeth line.
"We are thrilled to celebrate the opening of the Elizabeth Line as one of the first brands to advertise in this space," he said. Lewis Magest, Coca-Cola Great Britain Marketing Director. "Our Schweppes campaign will appear on digital screens, encouraging us to raise a toast to celebrate this exciting cultural moment."
Focusing on creating a wide range of digital opportunities for advertisers, the new stations are unmistakable with seven pairs, full motion-enabled digital ribbons and 16 new-format digital runways - made up of 234 platform edge screens - exclusive to the Elizabeth Line.
There are also four brand new, high-impact, Ultra-HD digital gateway screens, one measuring 28m² on top of the escalators on Tottenham Court Road and 32 new digital billboards (D6s) installed in high-visibility locations such as ticket halls and corridors.
The new digital billboards at all Elizabeth Line stations will be added to the global outdoor inventory available on its digital advertising platform, DAX, which will allow advertisers to purchase data-driven campaigns across digital outdoor and digital audio.
Global is a leading outdoor company in both the UK and Europe, with over 235,000 sites reaching 95% of the UK population. Global's wide and diverse outdoor portfolio includes the UK's largest portfolio of buses, including the UK's largest portfolio of premium digital screens in almost all major UK airports, roadside posters and prime locations, including the largest city in the UK, as well as transport for London's underground network.
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