OOH revenue returns to Australia – OOH TODAY

The Australian Outdoor Media Association announced a 14.8 per cent increase in net media revenue for Q2 2022, reporting $ 249.5 million, up from $ 217.3 million * for the same quarter in 2021.

Digital OOH (DOOH) revenue accounted for 62.4 percent of total net media revenue in the year, up from 58.3 percent * recorded for the same period last year.

Year-to-date revenue grew 19.5 percent to $ 478.6 million, up from 47.3 percent in 2020 * and pre-epidemic 2019 -3.9 percent.

Message for Wrapify
Message for Wrapify
Charmaine Moldrich OMA
Charmine Moldrich

Own CEO Charmine Moldrich “The industry continues to strengthen our channel’s unique ability to be effective for both short-term activation and long-term brand building,” he said.

“The first six months of 2022 have seen a lot of activity since its launch in January, making it easier to plan and buy out-of-home campaigns. This includes the Neuro Impact Factor (NIF), a qualitative metric that goes out of focus to measure the impact of outdoor campaigns. NIF is part of MOVE’s upgrade that allows for digital campaign measurement; Both metrics are supported by industry-wide standards. “

“These initiatives have undoubtedly encouraged our recovery with increased market confidence in our channel. We have a number of new tools to introduce in Q3 that will provide more clarity about the audience and how they relate to our symptoms, ”Moldrich concluded.

The OMA has added seven new members this year: Civic Outdoor, Gotransit Media Group, Helio, Hivestack, The Media Shop, Tonic Media Network and Vicinity Center.

According to figures released by Zenith, Australian advertising spending is expected to grow by 5 per cent in 2022, behind an 18 per cent increase of 21 2021.

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