Geopath Market Spotlight – Omaha DMA
Geekout Fast Fact Friday
By Brian ShopperMarketing Manager, Geopath
For this week’s Fast Fact, let’s take a look at the market house at Nebraska’s largest city – Omaha DMA!
Did you know that the Ruben Sandwich was first made in Omaha? Although largely associated with New York, it is said that the sandwich was made during a high-stack poker game at the Blackstone Hotel.
Omaha Henry Dorley Zoo has one of the top rates in the United States. But did you know that the zoo is home to the largest indoor desert and indoor rainforest in the world? This huge indoor environment has acres of land, wildlife and plants!
Here is some specific information about OOH Media in Omaha Market.
According to Geopath Insights, there are over 2,300 Spots measured by Geopath in the Omaha market, which are generated 132 million Impressions every week! In addition, this market has a population 1 2 lakhsWith About 1/4 All travel trips take 30 minutes or more between DMAs.
For more insights on Omaha DMA, please see our 2021 DMA infographic below.
Next, let’s see who in the DMA is spending on OOH for Q1 2022.
The list of top OOH spenders includes a fairly diverse mix of advertisers. The perennial national advertiser McDonald’s makes an appearance, as do the likes of Chain Rising Cannes and Hi-V. However, this market has a fair mix of local and regional advertisers using OOH. Of these, there are several health facilities in the center of the Omaha region.
Geopath has compiled OOH advertising spending data for the full year 2021 and Q1 2022, sources from Kantar, as well as infographics for it and 200+ DMAs across the country. Both OOH cost reports and DMA infographics can be accessed by Geopath members in our geekout library. If you are not currently a Geopath member, please contact us at [email protected] to learn how you can access this information.