Our weekly overview of the best OOH stories you may have missed this week, with comments from BB
1. Oh they said today – Matthew Lowe of BBDO
OOH today’s reception
Surprise! Surprise! A contestant has been awarded a prize who has submitted the material has passed his ‘eligibility’ date! Ordinary? I think so. Actually all too much. Who notices? Who really cares? #CannesLion is as prestigious or speculative as it is, and an award of Lions Gold’s ‘Magnitude’ is, in fact, a pillar and, therefore, degrades. Is that the right thing to do? No. What qualifications should it have? There is no chance. Is Matthew Lowe of BBDO correct in his criticism? Absolutely.
When we are on the subject,
Hopper wrap; A man from the upper agency level (lower) comes out and asks what happened. Like most when confronted by hand in the ‘cookie jar’, they will write Matthew Locke as an outlier. A misfit. Everyone else had less courage to speak openly but others lacked the courage to speak openly. The BBDO creative director asked the question in a recent LinkedIn post with 7 years of experience at the agency under his belt. See here 6Don’t get me wrong.
Good luck to you Matthew Lo! Thanks!
– BB
2. Goodyear stands in the small town of Georgia
Budget-friendly active sunglasses brand Good For a good reason, Carl chose to start Georgia’s first large-scale awareness campaign. The city (population 269) shares the same name with Carl de Fleming, Gooders Mascot and the honorary CEO.OOH today’s reception
I hope they got the results on social media that they should have expected. Let your data and software ‘for experts’ be true, the only real data to be calculated on the sales and revenue line. Forget it and you have no agency. Investments without returns cannot be kept ‘burned’ through cash. While I’m here, I can also do creative criticism. Cute? Probably a 6. Pink flamingo is over. Choose to use posters and cutouts and extensions as well. Correct at 6.75
3. Twenty-two frontiers outside the border
OUTFRONT has acquired a portfolio of Prime DOOH assets from Calgary, Alberta, Canada Leading Outdoor Inc.., Founded by father and son, Vance Macdonald Sr. And Vance Macdonald Jr.OOH today’s reception
It’s nice to see OUTFRONT expanding their territory further ‘Up Nort’. (Yes ‘H’ was intentionally omitted) Get ‘out’? Well sorry. There are already out Canada! With a few markets. Why aren’t there more footprints? This could be a sign of expansion outside of North America. Consider two of the top 3 executives out there are British, why not European expansion? Yes within a little reach but why not?
Continue with the Upper Northwest of the United States to see more buying from the soon-to-be-coming OUT, when the Lamar has put some pieces of the Mid-Atlantic in their basket.
4. Study: OOH paving the way for post-epidemic marketing renaissance
OOH today’s reception
“Remember“? Pay more attention to their physical surroundings? You decide what that means and let me know.
– BB
5. The US advertising market is flattening – an analysis of the rest of the advertising industry
OOH advertising revenue grew 40.5% in Q1, but how does it compare to the rest of the advertising industry? Standard media index The national brand represents 95% of advertising spending, with invoicing data from all major holding companies and most major independents.
OOH today’s reception
Yes in the face of it, any double-digit increase is impressive. Let’s remember the importance of growth compared to what?
We will compare the OOH revenue growth towards the end of the year Compared to 2019. In addition, that indicative growth thing is a 8-part or 8-face reality as each time a pole with a digital face goes to the ground or is attached to a wall. Expectations and revenue growth should be calculated with ‘same store’ or organic growth sales figures. If you continue to make more signs especially at time 8 or buy enough competition, of course you are going to grow, this is not real growth.
– BB
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