Oh Today Weekend Update – 6/19 – Oh Today

1. Bager takes OAAA to his ear

Early next week, OAAA CEO Anna Bager Metavers will share the stage with executives from Google, Twitter, IBM Watson and Diageo to discuss gaming, cultural trends and social shopping.

OOH today’s reception

We’ve heard a lot about ears over the years. Cannes describes the event: “The Cannes Lions International Festival of Creativity is a global event for those working in creative communication, advertising and related fields. It is considered the largest gathering in the advertising and creative communications industry. “Clear Channel is a sponsor of Outdoor Lion. CEO of Out of Home Advertising Association of America (OAAA). Anna Bager The event will be hosting a ‘Dinner Club Night’ along with 3 panels. Inspirational to know “OAAA is putting OOH on the map at the biggest creativity event”. That seems like a daunting task.

We look forward to hearing from you about this return event and looking forward to sharing it with you.


2. Best Sunday – Q&A with Dylan Mabin

President of Geopath Dylan Mabin Her first album, Favorite Music, and the band tackled tough questions about geek days Spoiler: He rocked the trombone for a beautiful jazzy group.

OOH today’s reception

Dylan Mabin has a lot of talent in Jim Johnson’s story. Mabin’s education, knowledge and experience in Geographic Information Systems (GIS) have made him the right person to lead the measurement of the gold standard for the OOH industry at the right time, which is Geopath. He also makes good pictures. With

3. The right ad, the right timing – breaking news … programmatically

Dynamics Times has partnered with Radio to launch a campaign that programmatically activates relevant breaking news on digital displays in major cities across the UK within 8 hours of the news.

OOH today’s reception

Kudos to Kinetic with Breaking Story Promotion across the UK. We’re not sure if this is something new in the industry because American OOH companies have been showing breaking news stories with local radio and TV stations on digital out of the home for at least the last 14 years. And these stories appear within minutes of breaking news where the press release we received stated that “campaigns are going to be live within 8 hours of the news”. That’s not so fast. The key issue is the programmatic activation of the campaign which is a step-by-step but 8-hour shift? This needs to change significantly, namely in minutes. We look forward to hearing more and if and when others can make that program happen faster. The right ad, the right place, probably. The right time (ing), I don’t think so.

4. WOO has introduced listener measurement guidelines

The World Out of Home Organization has launched its new global guidelines for measuring audiences in a single-space, image-free format. 96-page e-book Covers measurement and management policies, revised requirements for OOH audience measurement, a practical review of the global measurement methodology, glossary of definitions and terms, and link and background documentation of contributors.

OOH today’s reception

The ambitious launch of the Audience Measurement Guide (version 1.0) adopted by WOO. Probably no one is more capable of putting together a guide than Gideon Adde and Neil Edelston. It happened almost all the time. New refreshed guidelines for DOOH measurement, data for automated trading and attribution, and best practices for Cross Media measurement. The collaboration seems to be well supported by the global OOH audience measurement bodies of 11 different countries, made up of 2 OOH owners and 2 OOH agencies. Collect the 96 page e-book from hereWOO Measurement Guide

5. OOH Best Creative Last Week Today

Heineken, Bumble, Universal Pictures, McDonald’s – the big names are betting on OOH in this weekly feature. If you’ve seen some great work, we’d love to know about it. Tag us on LinkedIn or shoot us an email.

OOH today’s reception

Bumble, the online dating app, has returned to OOH with black and yellow schemes. And that’s smart. It works! It is no accident that the black copy on yellow is the number one color combination read. Note that McDonald’s Creative is primarily a combination of yellow and red, hmm … just like their full corporate color schemes.

If we want to hand out an award for ‘last week’s’ creativity, and we haven’t yet, it will go to Lamar and their Anchor Harvey (Aluminum Forging Company) campaigners. 3 Dimensional Execution. Simple unexpected. We’d probably run ‘Tear Off’ all the way to the catwalk and already ‘pull off’ a couple. But we know what.

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