GoTransit Media Group, The Media Shop (TMS) and Vicinity Centers are the latest companies to join the Outdoor Media Association (OMA). TMS and nearby centers also join MOVE (Measurement of Outdoor Visibility and Exposure).
WCO CEO Charmine Moldrich “We will continue to diversify our membership by adding these three media-display members to their unique positions at Out of the Home (OOH). GoTransit will provide a timely view on regional landmarks, while proximity centers manage offices, hotels and retail businesses. TMS is an established OOH media provider that appreciates their traditional and unconventional solutions by offering a new DOOH. These new additions to our camp bring us closer to representing 100 percent of our industry. ”
GoTransit Media Group offers the design, production and installation of transit advertising resources across six capital cities and 400 regional communities in Australia. Their portfolio includes buses, light rail, double decker and taxi – they are the only OOH operators operating in the three areas of metro, sub-metro and regional signs.
Rick Chapman, Co-founder, GoTransit says: “We are thrilled to be joining OMA at this stage of our growth and to support industry initiatives and progress. We are well-established as a leader in transit OOH, so our participation in the overall growth of the industry is a normal step forward. “
Media Shop is an OOH provider with a portfolio of solutions ranging from large formats to digital small formats (including IGNITE launched last week) and non-traditional media.
Greg Power, GM, The Media Shop says, “The rapid growth of our business, with our ongoing commitment to creating a memorable brand experience, is a catalyst for TMS to be a major part of OOH conversations with agencies and clients. Joining OMA and MOVE brings significant value in this area and we are excited to be joining the larger industry. “
Vicinity Center is one of the largest shopping center owners in Australia and manages many of Australia’s leading retail assets, including the iconic Chadstone Shopping Center in Melbourne and the Queen Victoria Building in Sydney. Proximity centers are committed to providing high quality shopping destinations in the communities in which they operate.
“Vicinity has invested heavily in world-class digital signage across our center. Millions of Australians visit our shopping destinations every day. Our membership signals our support for the industry and continued innovation, and aligns with our vision to connect Vicinity’s valued audience for agencies and brands to achieve stronger results, ”he said. Michael McLeanHeads of media and partnerships, neighborhood centers.
“With the launch of our new metrics this year, the quality of OMA and MOVE membership has grown rapidly. We welcome our new members to cooperate and advise on the next stage of our innovation, ”concluded Moldrich.
Outdoor companies joining OMA in 2022 include Civic Outdoor, Helio, Hivestack, Scentre Group, and Tonic Media Network.