Once a week, but never weak
By Nick Coston, US sales director, Neuron; Art lover
My dinner with Dylan
He is simple-minded, intelligent, able to create and cook true blowouts, has the biggest, most recognizable smile in the industry, and has just been nominated as president of Geopath, although in the United States it is the standard of the outdoor industry for audience measurement. It’s word of mouth, it’s all true.
For this reason, when I met Dylan Mabin of Geopath in SW Florida a few weeks ago, I suggested that we call for a dinner-style interview in New York City, one by one. On top of the food, the big happy food, the kind of relationship we can both have. She loves to light the stove, entertain and eat, I just love to eat ordinary ol. Take more pictures. That’s why I let Dylan choose our place to eat. I knew she would not disappoint us.
Picking Old Homestead, A vintage, 1868 NYC steakhouse, was a classic call. Dylan ripped off that menu as if someone had put on his desk the speed of reading some audience analysis. She picks all the right items, right down to the drink. If you want an indication of how a person is going to work in a leadership position, see how he or she navigates a classic New York City steakhouse. He was a master, a genius, an “old professional”, as my father used to say.
But getting back to where we came from started just 2 weeks ago.
I don’t believe Marco Island was the only person present at the OOH media conference who was surprised when it was announced that Dylan Mabin was being named as president of Geopath. Of course not me. Gone is the “acting” title. In his place was a happy audience who wondered aloud, “What took so long.”
But was he nervous, anxious, or even moving while waiting outside the Geopath board meeting at the big, fancy JW Marriott a few weeks ago? Heck yes, he was. It didn’t end until it was over. But then came the line, “Congratulations Mr. President.”
Shh
It was a wise move, no matter how long it took. This sends a strong signal to the industry that one of our biggest assets in terms of space sales is in the hands of an experienced player, whose experience in the company goes back to 2008. This is longer than most OOH CEOs have in the company. . It is perseverance, endurance and perseverance, not to mention a thick skin. There is no doubt that our industry has got it right now.
I like the analogy of sports, especially about those who have risen in the ranks. Tommy Lassorda of baseball, Phil Jackson of basketball, Tom Laundry of football. They all came as assistants, none of them had particularly famous careers, but all of them won championships as coaches / managers. All of them are in the Hall of Fame. The players liked to rush for them. You see where I’m going here.
I met Dylan in 2015, when it was still known as the Traffic Audit Bureau. Until then he was Senior VP, Insights and Innovation. In English, this means that one of my new clients, trying to enter the OOH world through technology that we thought would revolutionize the industry, needs to be met. Dylan was patient, thoughtful and careful, guiding my client in the right direction. He even hung a camera outside his office window in Midtown Manhattan to see how the technology works. He was the person who saw the little things to see if they could bring the big things. He’s the guy that went the extra mile.
As he does now, he specializes in embracing diversity, new technologies, and overall, much of our business. Everyone has been considered. When the time
When it came to naming someone as acting president in 2021, there was really only one choice and it came internally.
Don’t be fooled by his down-to-earth, Ron Howard style, restless behavior. In fact, I highly doubt he ever said au-shaks. He gave us a big chunk of Covid, worked hard working alone in a trailer, parked at his parents’ property in rural Virginia, then repeatedly returned to New York City to prove himself.
My dinner with Andre The artisan of a 1981 film was Snoozer. It was about two people in the same industry, doing jabbers for dinner at a classic restaurant in New York City. For about two hours. It’s a lot of movie jokes. There is even one Simpson Episodes based on this. In reality, it was a true work of art, directed by Louis Malay, a famous French director, backed by an outstanding script that uses New York City as a backdrop and, of course, delicious, delicious food. All this without a break in the conversation. Somewhat similar to our dinner, we only lasted three hours. And if anyone has heard our rap, it will never be considered annoying. Our art, family, politics, cooking, how Bob Woodward, the recipe, what it feels like to meet a real astronaut in person, who is Geopath’s biggest competitor, his biggest challenge today, and his current state of mind.
Dylan’s response was quick, honest and to the point. Zero hesitation. Coming out of a life-changing epidemic, a successful conference ending what most of us thought, and a summer trip with a lasting title, I think we’re going to see some pretty calm leadership from President Mabin.
Not to mention that she’ll be happy to give you two tips for a perfectly flavored, homemade red sauce. Don’t be ashamed now.
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