Insects, DOOH announces expansion of its partnership with the world’s leading, independent programmatic digital out-of-home advertising technology company Media Group in Asia Ltd., an outstanding out-of-home (OOH) media company with a strategic focus on managing mega transport advertising media, including airports, metro lines, and high-speed rail lines. The partnership is already active in Hong Kong SAR and Singapore, and now in mainland China.
Asiaray will allow both domestic and international buyers to activate the programmatic DOOH campaign through the Private Marketplace (PMP) deal through Hivestack SSP and will deal directly through the Hivestack ad server.
The partnership enables local and global brands, agencies and low-channel DSPs to conduct premium transport in Asia at major airports, including Shenzhen, Hangzhou, Tianjin, Haiko, Xiamen, Chengdu, Kunming, Zhuhai and Zhengzhou. Main metro stations across Beijing.
Eileen Ku, General Manager Hiwestack China commented: “We want to partner with Asiaray in mainland China to drive more business growth for brands, agencies and omnichannel DSPs who want to benefit from the power of programmatic DOOH. Through this partnership with Asiaray, we are thrilled to be able to provide advertisers with more flexibility to target viewers on an unprecedented scale through programmatic activation through Hivestack SSP and Ad Server. “
Troy Young |, Managing Director North Asia, Hivestack said: “The addition of Asiaray as one of our most important media partners in mainland China was another huge milestone for Hivestack as we continue to grow our business across North Asia. Partnerships allow domestic and international marketers to reach more audiences across the region with more extensive coverage across premium sites using Hivestack’s leading programmatic technology. “
Vincent Lam, Chairman, CEO and Founder, Asia Media Group Ltd. added: “We are excited to expand our partnership with Highstack, the industry leader in programmatic DOOH, and offer our clients additional reach and impact as part of their all-channel plan. . Through this partnership, we look forward to the benefits of the Highstack Platform to accelerate the adoption of programmatic DOOH in Greater China. “
The expansion and popularity of DOOH activation across the Asia Pacific region has grown exponentially with an annual projection growth of 14.1% in 2022 and beyond. By adopting programmatic DOOH, marketers are presented with unprecedented targeting capabilities and ways to maximize their ROI. As programmatic DOOH continues to innovate in China, there is an equally exciting opportunity for media owners and buyers who can access highstack firewall-practice technology to enable programmatic DOOH advertising to reach and engage audiences.
Hivestack is the largest independent, global, full-stack, advertising technology company, programming digital out-of-home (DOOH) empowering the buying and selling side of advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada and operates in 25+ countries around the world.
About Media Group Limited in Asia
Media Group Limited in Asia is an in-house outdoor media company in Greater China with a strategic focus on managing mega transport advertising media, including airports, metro lines and high-speed rail lines. We are one of the two. -Home resource companies are working in the metro line segment of Hong Kong