Stockholm, Sweden: Liquid Outdoor Media, a New York-based leading full-service outdoor advertising company, has hired DoohClick as its OOH advertising management partner.
The deal marks DoohClick’s entry into the North American OOH media market after expanding across Europe and South Africa.
Liquid Outdoor will help DoohClick’s ad management platform streamline sales, revenue, dynamic scheduling and reporting capabilities across its portfolio. It includes a combination of a lifestyle network targeting large format locations, digital kiosks and premium retail, entertainment and food destinations.
Liquid Outdoor operates across 13 U.S. markets, with additional markets under development.
Paul Ducherme, Liquid’s Managing Partner, says: “We are excited to partner with DoohClick as our complete CMS solution, from sales support to charting to reporting to invoicing. With our continued rapid expansion, it was important that we build a platform built specifically for OOH space and we are happy to find the best privacy in Europe. “
DoohClick CEO Jonas is happy Says: “Liquid Outdoor develops its portfolio across the US market. It is important that they have the best platform and technology system support so that every opportunity can be fully utilized and monetized. DoohClick has been created by media owners for over 10 years which gives us an innate idea of the challenges of running and scaling an OOH business.
“Our agreement with Liquid Outdoor marks DoohClick’s entry into the North American market and we look forward to working with the management team on the next leg of their journey.”
Developed in Sweden over the past 10 years, Doohclick is a state-of-the-art advertising technology platform and out-of-network (OOH) for media owners and operators seeking to modernize, democratize and monetize their businesses. Supported by more than 1,500 shareholders, DoohClick is a completely independent company offering new business opportunities in nine markets and updating the successor OOH system.
About Liquid Outdoor Media
Liquid Outdoor Media is a technology-focused, boutique national outdoor advertising company consisting of static and digital billboards, space-based media, street furniture, and digital interactive smart kiosks. Since 2008, Liquid Outdoor has been building successful projects in both public and private spaces that generate significant incidental income for its partners. Headquartered in Manhattan and with regional offices in Miami, FL, Los Angeles, CA, Katonah, NY and Princeton, NJ Liquid has a talented team that prides itself on offering unique media resources with exceptional customer service.
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