To celebrate the month of pride, Lightbox has launched a grant campaign for non-profit LGBTQ + organizations across the country.
Ongoing national efforts on 4,500+ screens across 75 markets underscore the company’s commitment to inclusion and equality and are using its network to raise awareness of the important role of partner organizations in supporting the LGBTQ + community.
Includes partner agencies Joyful, Outright International, SAGE (Services and Advocacy for Gay, Lesbian, Bisexual and Transgender Elders), Eat Gates Better Project and National Center for Transgender Equality. Each A: 30 video spot highlights the group’s mission and includes a QR code for instant donation.
“We wanted to go one step further than the ideal ‘Pride Month Celebration’ campaign,” he said. Johnny Hamilton, SVP of Lightbox Studio. “And what better way for these nonprofits to show our support than to use our incredible reach to carry out important donations to continue their important work.”
The campaign will rotate among all partners until June.