KEVANI, LA’s Digital Out of Home Market Leader, has joined DPAA.
New York, June 16, 2022 – KEVANI joins DPAA, the global trade marketing association that drives its growing role in digitizing outdoor (OOH) media and the Omnichannel mix. KEVANI is a market leader in super-premium and iconic digital out-of-home media displays in the Greater Los Angeles area.
KEVANI is a group of like-minded people who work together to create memorable impressions through highly targeted advertising opportunities. KEVANI represents LA’s most prestigious outdoor advertising space, with iconic digital billboards, full-motion and classic spectacular and oversized murals.
At the forefront of innovation in the OOH industry, KEVANI recently published a neuroscience study report that their unique placements equate to better consumer ad retention, less creative fatigue and more excitement.
“It is important for us to continue to seek knowledge and integrate with the like-minded community that DPAA provides. We are excited to be joining DPAA and helping our industry continue to grow, ”he said. Kevin BartanianCEO of Cavani.
“As advertisers seek local and national solutions to reach consumers where they work, live, shop and play, KEVANI provides that opportunity,” he said. Barry Frey, President and CEO of DPAA. “We look forward to KEVANI becoming an active member of our community.”
About DPAA
DPAA is the global trade marketing association that drives the growth and digitization of outdoor (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide range of products. DPAA offers members an extensive database of research, best practices and case studies; Tools for planning, training and forecasting; Social media expansion of news; Insights into software and hardware solutions; Further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, advertising technologies and more.
About Cavani
KEVANI is an outdoor (OOH) media sales company that promotes national and local brands through innovative outdoor advertising destinations. Our inventory gives our brand and agency partners a unique opportunity to captivate their audience. We started KEVANI because we want to bring value to our medium, from developing a new destination to selling a medium. Simply put, our goal is to transform our industry and we do so in compliance with our mission statement.
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