DPAA and quotient declaration2nd DOOH CPG Event: June 9, 1pm EST
Brands and companies discuss DOOH’s growing role in CPG marketing.
NEW YORK – May 31, – DPAA, the global trade marketing association that is driving the growth and digitization of outdoor media today and its growing role in the all-channel mix, announced today 2nd Digital Out-of-Home (DOOH) CPG Event Strategic Partner Quotient (NYSE: QUOT), a leading digital media and promotional technology company that provides a DOOH DSP for brands and agencies. The virtual event will be held on June 9 at 1pm ET. Registration is now open here.
The program will include speakers and case studies / presentations:
- Stephanie Espinoza – Associate Brand Manager Marketing, TYLENOL®, Johnson & Johnson Consumer Health
- J3 buyer at Francesca Giordano – VP, Partner, UM Worldwide
- Jess Chappell – SVP, Managing Director Digital & Out of Home, Evergreen Trading
- Adarsh Chait – Senior Director, OOH Practice Lead, Quotient
- Susan Cho – GTM Agency Head of Development and Partnership, Quotient
- Barry Frey – CEO, DPAA
- Michael Burgie – Senior Editor, Media Planning and Buying, DGD
- Linda Crowder – Sales Team Lead, Piped Digital Labs
- Dave Etherington – Chief Commercial Officer, Place Exchange
- Mike Shot – SVP of Media Sales, Volta Charging
- David Shreff – CEO, ActV8Me
- Karen Chan – Senior Director, Cotient
This year’s program will include sessions and panels on strategies to engage CPG consumers with DOOH, DOOH innovations that marketers can use to drive sales and measure impact, and the latest revised targeting strategies and strategic programmatic purchases.
“Last year’s CPG event was a success with Cotient, many of our brand and agency partners wanted more,” he said. Barry Frey, President and CEO of DPAA. “We are delighted to be able to work with everyone involved in the consumer package product business to participate in another event.”
We’re delighted to be back with an exciting lineup of speakers from top CPG brands, their agencies and technology partners this year, ”he said. Susan Cho, Agency Partnership Group Director of Cotient. “DOOH continues to play a strategic role in reaching out to buyers, both in terms of buying and selling. It will be an opportunity to share our lessons and talk about what the future holds for DOOH. “
DPAA is the global trade marketing association that drives the growth and digitization of outdoor (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide range of products. DPAA offers members an extensive database of research, best practices and case studies; Tools for planning, training and forecasting; Social media news augmentation; Insights into software and hardware solutions; Further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, advertising technologies and more.
Quotient (NYSE: QUOT) is a leading digital media and promotional technology company for advertisers, retailers and consumers. Our omnichannel platform is powered by exclusive consumer cost data, location intelligence and purchase intent data to reach millions of buyers every day and deliver measurable, growing sales.
Partners with leading advertisers, publishers and retailers, including a company from Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Piped Digital Labs, Ahold Delight USA. Cotient has headquarters in Salt Lake City, Utah, and the United States, as well as offices in Bangalore, Paris, London, and Tel Aviv. See www.quotient.com for more information.
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