CartologyDriven by one of Australia’s leading retail media businesses Woolworth GroupAnd outdoor (OOH) advertising technology leader Broadsign Cartology has announced a new partnership designed to improve the retail media network (RMN). The collaboration makes it easy for cartologists to schedule, manage and deliver interesting content and ads across retail media displays located in more than 1,400 Woolworths food and daily necessities stores across Australia and New Zealand.
Retail media is expected to exceed $ 50 billion by 2023 and account for about 20 percent of digital advertising spending, a key factor in the in-store experience. Reaching out to shoppers with compelling content at the time of purchase can create a more positive in-store experience, which has been found to increase the likelihood of customers spending more in the store and increasing return visits.
At the heart of BroadSign’s in-store display network, Cartology can now create more engaging in-store shopping experiences and attract brands to reach audiences both on the shopping route and through all-channel messaging. Cartology has already launched on-boarding screens on the Broadsine platform, which includes digital totem on the front of the store, rear-the-counter display and other screen types.
“Cartology has a deep understanding of customer attitudes and behaviors and is invaluable to the brand,” shared Stacey Lawson, Head of Campaign Operations and Delivery, Cartology. “As our business and sector develops, partnering with Broadsign to leverage their content scheduling and management tools across our network gives media buyers greater flexibility and enhances our in-house operations in cartography. This ensures that we can focus on creating the best in-store experience for Woolworths shoppers and drive customer sales overnight and over time for our valued clients. “
“RMNs are gaining traction with brands, and cartography is leading the way in Australia. It has established a strong group of targeted all-channel advertising solutions, and we are thrilled to be partnering with them, “shared Marten Dollevoet, Chief Revenue Officer, Broadsign. “Together, our partnerships will help demonstrate the power of in-store advertising, strengthen the store experience for customers, and unlock opportunities for advertisers as part of retail media growth.”
BroadSine empowers publishers, agencies and brands to harness the power outside the home and connect with audiences around the world. Strengthening more than 200,000 digital signs on the road and at airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of human life.