Place Exchange, the leading supply-side platform for programmatic out-of-home (OOH) media, has announced a partnership with Rockbot, a media industry pioneer for businesses, providing multi-channel video streaming content for the brick-and-mortar business.
Rockbot’s extensive and growing digital OOH (DOOH) network is designed to bring highly relevant TVs to consumers in relevant places. Rockbot TV screens – programmed with content from top network providers – reach customers in gyms, airports, saloons, spas and retail locations across the United States. The partnership with Place Exchange will increase the ability of marketers to expand their video ad campaigns to additional DOOH inventory through the same demand side platform (DSP) used to run programmatic video campaigns online, mobile, social and CTV.
“With the rise of DOOH, it is inevitable that CTV and DOOH will merge into one growth vertical,” commented Henry Embalton, Head of advertising at Rockbot. “Partnerships with Place Exchange will enable more CTV and DOOH advertisers to capture a growing audience of unique, hard-to-reach customers, unique to our advertising partners.”
“We’ve seen programmatic videos. OOH costs have risen dramatically in the last year,” he said Nick Bennett, SVP of Partnership in Place Exchange. “As the demand for high-quality video inventory continues to grow, we are thrilled to give advertisers access to Rockbot inventory.”
Founded in 2010, Rockbot is a pioneer in the media-for-business industry, providing a powerful product suite of TV, music, audio, messaging and digital signage solutions. Rockbot’s primary mission is to allow businesses, brands and places to have a better customer experience and to provide stronger consumer connections – allowing advertisers to reach customers through the media with DOOH offers in their real-world locations. More than 35,000 businesses across the United States rely on Rockbot’s streaming media services, which provide advertisers with approximately 33 million views per month.
About space exchange
Place Exchange is the leading SSP for programmatic out-of-home media. Integrated with omnichannel DSPs, Place Exchange’s patented technology uniquely enables agencies and advertisers to fully integrate OOH media purchases and measurements with other digital channels using the same workflow, creativity, reporting, and attribution as online and mobile advertising. Place Exchange’s unparalleled premium supply ecosystem adheres to its Place Exchange Clear Certification program, which provides buyers with quality, consistency, transparency and compliance. For OOH Media Partners, Place Exchange offers access to unprofessional programmatic advertising costs with complete transparency and control. AdExchanger has named Place Exchange the 2020 and 2021 programmatic power players.
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