GSTV partner with Vistar – Oh Today

Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH) and GSTV, has formed a strategic partnership for Vistar, an attractive and entertaining national video network targeting audiences across thousands of fuel retailers. To strengthen GSTV’s digital display network with ad serving software.

Over the past four years, GSTV has seen massive success in Wister’s programmatic marketplace through the Wister Supply-Side Platform (SSP). Based on that trusted partnership, support, and rapid network growth, GSTV has now transformed its ad serving system into Vistar’s technology. Wister’s ad server enables GSTV to ensure reliable content and ad delivery to more than 28,000 locations nationwide.

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The partnership with Vistar enables GSTV to streamline its business operations technology and focus on core competencies in creating and delivering engaging media experiences across its network. Vistar’s software captures the complexities of ad scheduling, management and reporting, as well as enables automation for GSTV content requirements.

Winston Benedict's profile photo
Winston Benedict

“As we expand our state-of-the-art network, we focus on developing meaningful media experiences that drive action and create lasting brand impressions. In order to optimize the flexibility that buyers need on our scale, we know we need to adopt a future-oriented ad-serving solution, ”he said. Winston Benedict, Chief Technology Officer, GSTV. “Wister is a proven partner that combines enterprise-grade engineering with agile innovation to meet the needs of our growing network. This partnership sets up our network for success today and in the future, and ultimately for providing the best service to our client partners. ”

Working hand-in-hand, Vistar and the GSTV engineering team have created a scalable solution for maintaining high-quality media experience in thousands of GSTV locations. In the last year alone, GSTV’s programmatic business has more than doubled its YOY. With the upgrade, the new Vister ad-server unlocks additional unsold GSTV supplies for programmatic monetization for the first time to meet growing demand.

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Eric Lamb

“GSTV gives advertisers the ability to reach a highly engaged audience while at the pump, and we are thrilled that they have chosen us as their partner to set up their network for optimal success,” he said. Eric Lamb, SVP, Vistar Media Supplies. “By implementing our ad serving solutions, GSTV can now manage their inventory seamlessly and deliver content and advertising across a stable network.”

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