Global Won the advertising contract for Gatwick Airport For another five years, the UK’s largest airport has maintained its position as media owner.
As one of the largest airports in the UK, Gatwick serves more than 46 million passengers per year before pre-covid and offers flights to more destinations than any other airport in the UK. Global has exclusive advertising rights across airports, giving advertisers access to innovative solutions in a premium environment as well as insights from international and domestic audiences.
Gatwick’s advertising list includes a welcome arch visible to all arriving and departing passengers, state-of-the-art large-scale digital screens across the airport, high-impact displays in the center of the International Departure Lounge, and ‘The Gatwick Shuttle Domination’ – Traveler Wrap, Platform Display, On A unique opportunity to dominate the train shuttle service between the terminals, including screens and audio and much more.
Chris Forster, Director of Commercial, Outdoor Global, said: “The renewal of our advertising agreement with Gatwick for another five years is a testament to the dedication and expertise of Global Outdoor Teams. We like to connect brands with people, and as the travel industry continues to improve after the lifting of the Covid-19 restrictions, airports are a great environment to engage with captive visitors and inspire travelers. “
Gatwick Nick Williams, Head of Retail Operations, says: “We are proud of the environment we offer advertisers, enabling them to reach their audience when they are most engaged. We have exciting plans to further develop the advertising estate in the coming years which we believe will create a more powerful platform for advertisers to motivate our passengers. We look forward to working with Global for another five years and seeing the impactful and creative advertising campaigns across the airport. “
According to travel trends expert Forwardkis, UK airports are expected to reach 85-90% of the 2019 passenger numbers this summer.
Also, Global’s own research, conducted in partnership with GeoSF, has revealed that airport advertising has a significant impact on purchasing behavior. 47% of study participants said they were asked to do some research that saw ads at an airport, 45% requested to buy something, and 44% made an advertising note for the future.
Global is the only media owner whose advertising portfolio at a national airport reaches 143 million international passengers each year. Media owners represent London Gatwick, Luton and Stansted, Manchester, East Midlands, Birmingham, Aberdeen, Glasgow, Southampton, Southend, Prestwick and Guernsey.
Global is one of the world’s leading media and entertainment groups. Global is a leading outdoor company in both the UK and Europe, with over 253,000 sites reaching 95% of the UK population. Global’s wide and diverse outdoor portfolio includes the UK’s largest portfolio of buses, including the UK’s largest portfolio of premium digital screens at almost all major UK airports, roadside posters and prime locations, including transport for London’s underground network.