Geopath Snags Measurement Veteran – Oh Today

GeopathThe non-profit organization that provides industry-standard visitor metrics for outdoor (OOH) advertising is named Chris Luke Senior Vice President of Products.

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Chris Luke

In this new role for Geopath, Luken will focus on accelerating and expanding Geopath’s suite of OOH audience measurement solutions to better serve its members in the OOH / Digital Out-of-Home (DOOH) marketplace.

Luke joined Geopath from PatientPoint, where he worked as SVP, product development, and operations after PatientPoint merged with Outcome Health, the largest healthcare-centric DOOH network in the United States.

Previously, Luken measured branded content on Rentrak (formerly NASDAQ: RENT) in ComScore (NASDAQ: SCOR) as well as cross-platform video measurement product strategy and functional design. Luken’s previous company, a venture capital-funded start-up called SponsorHub, acquired Rentrac for its innovative empirical marketing and social analytics measurement products that measure the value of brand marketing advertising across emerging media channels.

Luke began his career as a management consultant at Accenture (NYSE: ACN), where he provided dozens of successful software development, technology strategy, and operations optimization projects for several Fortune 500 companies.

Dylan Mabin

“Chris’ experience will play an important role in advancing Geopath’s best-in-class OOH measurements as we implement our Strategic Vision initiative,” he said. Dylan Mabin President, Geopath. “Our focus on OOH is on innovation in evaluation and planning and its hiring will be invaluable in enhancing our ability to better serve our members.”

“Geopath is at the forefront of measuring OOH audiences, an unparalleled breadth of data that enables brands and advertisers to maximize their voice portion across physical advertising channels,” Luken said. “I am thrilled to join the Geopath leadership team and create our suite of measurement solutions to better address the growing complex convergence between OOH and the digital advertising landscape.”

Geopath’s recently launched Strategic Vision initiative, developed in conjunction with industry leaders, provides extensive cataloging and inventory auditing across all OOH media formats, enhances the accuracy and precision of planning and monitoring audience metrics, and facilitates data interoperability across data. Wants OOH and the larger media ecosystem.

About Geopath

Founded in 1933, Geopath is an industry standard that powers a smart OOH marketplace through state-of-the-art audience position measurement, in-depth insights and innovative market research. The company is headquartered in New York and across the United States and is managed by a tripartite board of broadcasters, agencies and media companies.

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