Geopath’s name is Dylan Mabin President
Audience measure Veteran will lead Geopath in the future
May 17, 2022 (New York, NY) – Geopath, a nonprofit outdoor (“OOH”) listener measurement company founded in 1933 and run by a tripartite board of agencies, advertisers and media companies, announced today that Dylan Mabin, Former Executive Vice President and Acting President of Operations, President of Geopath has been nominated.
Mabin first joined Geopath as a manager in 2008 and has led virtually every aspect of the Geopath business in a successful 14-year career, including inventory auditing, audience measurement, data science, research design and product development.
Mabin was named Acting President of Geopath in 2021 and has proven himself to be the right leader at the right time to partner with members and other industry leaders to properly audit OOH inventory, increase audience metrics accuracy and improve data interoperability across the media landscape. So OOH can compete more effectively with other omnichannel media formats.
Michael LiebermanDylan Mabin is an exceptional leader who understands exactly what Geopath needs to do to support the OOH industry and expand its reach to more advertisers and more platforms. He will make Geopath the best it can be while helping buyers and sellers deal with better data with more confidence. I am excited to be working with Dylan and know that his leadership in Geopath will help make this vision a reality. “
John Miller“We are thrilled that Dylan Mabin is taking over as President of Geopath,” said Geopath Board Secretary-Treasurer and executive vice president of sales and marketing at Lamar Advertising. In addition to having considerable experience leading the organization in challenging times, he is a respected thought leader throughout the industry. I look forward to working closely with Dylan over the next few years. “
Dylan Mabin, the newly appointed president of Geopath, said: “The growth of OOH has been driven by better data, better automation and better planning. But we are at the beginning of our journey, because new technology and new capabilities expand what is possible. I am honored to have the permanent leadership of this organization and I am thrilled to lead Geopath in the future. “
“The growth of OOH has been driven by better data, better automation and better planning. But we are at the beginning of our journey, because new technology and new capabilities expand what is possible. I am honored to have the permanent leadership of this organization and I am thrilled to lead Geopath in the future. “
Mabin’s appointment was effective immediately. This was confirmed by a unanimous vote at Geopath’s board meeting, and was officially announced on the main stage during the industry’s annual OOH Media Conference and Expo, held at the JW Marriott Marco Island Beach Resort on Marco Island, Florida.
Mabin lives in Cranford, New Jersey with his wife and two children. He is a Virginia native and a graduate of the University of Virginia.
About Geopath
Founded in 1933, Geopath is an industry standard that empowers a smart OOH marketplace through state-of-the-art audience position measurement, in-depth insights and innovative market research. The company is headquartered in New York City and is managed by a tripartite board consisting of a wide range of advertisers, agencies and media companies across the United States. Please visit for more information https://geopath.org/
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