Daktronics is the ideal medium for digital billboard advertising. But did you know that they can be used to inform communities better and better? They may even provide an outlet for local artists.

Here are some ideas for ways to make your digital display useful to your community – and your advertisers:

If you use the VenusĀ® Control Suite software to control your content, you will have access to the Integrated Public Alert and Warning System or IPAWS. It is a national system that provides local warnings about emergencies or disasters.

Make sure people see what’s happening on their way, whether it’s a blizzard, a tornado, or a normal downpour. You can let people know what they need to do, or let them know what is happening so they can be prepared.

Getting the word out quickly can prevent damage and even save lives. When an adult or child goes missing, you can put photos and information on your digital display to keep an eye out for passersby. A conscious community is often the best way to help those in need.

Digital displays can raise awareness and empower the community to report suspicious and potentially harmful activity. The Daktronics creative team recently partnered with the organization Human Trafficking: In Our Backyard.

We’ve created free content that you can use on your show to help raise awareness to stop human trafficking.

Digital displays showed their value during the COVID-19 epidemic, providing encouragement, essential information, community connectivity and even much-needed humor.

Whether you’re supporting academics or healthcare workers, promoting greetings or an event, or providing a platform for community fundraisers, a digital billboard conveys the message effectively and efficiently. You can congratulate the graduating seniors, support the troops or even send special congratulations to the local athletes.

Public art brings interest and excitement to the area. You don’t have to provide a permanent place for local artists to be part of the artpop movement. A digital billboard can be the ideal canvas for local or area artists. Learn more about Artpop Street Gallery.

When a criminal is loose, your digital billboard can quickly get the word out. The public is informed using pictures, phone numbers and even prize information and is less likely to flee.

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