Category: Advertising, Marketing & MediaTechnology

Advertising, Marketing & MediaTechnology

Oh they said today – Liza Nebel of the Blue Ocean – Oh today

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Advertising, Marketing & MediaTechnology

Oh Today Weekend Update – Oh Today

Our weekly overview of the best OOH stories you may have missed this week, also comments from BB himself.

1. Oh-oh that smell

OOH Marijuana is a growing category in the world, but do we want to repeat history? Jim Johnson Remember Joe Camel? "AAt some point Ma 'and other interest groups are going to bring some warmth. "

Comment

Oh what a new pusherman?

Jim Johnson, Johnson, managing director of Freight & Co., and author of Monday's 'OOH ... One Thing Here' argument in his latest post for OOH Today, argues that the OOH industry depends on the right path and that we should be product weed advertising. ? Johnson raises the question of over-reliance, and concerns about lack of self-regulation may be as much a problem for OOH's reliance on the tobacco business as it was for the late '90s. Many OOH owners because they are going to get it (revenue). Easy money to claim.

Until that.

When the weed business is gone, does the industry get caught up in its proverbial pants and find itself in possession problems? I don't think so. Tobacco advertising went out on April 23, 1999. It was not a law that was passed to ban it but an agreement between the state attorney general and the tobacco industry. When that writing began to appear on the wall in the mid-90's, 1996/1997, some OOH companies panicked and sold their business. When the deal goes into practice, others get confused, some eventually regaining their sales skills. And a few like Martin Media, where I was a limited partner, took advantage of the opportunity to acquire OOH plants at a discount, to buy the 'Smokestack Market' because they were a heavy industrial city. The population usually had large numbers of blue collar workers and heavy tobacco users and had nothing to do with cigarette smoke. It didn't take long for advertisers like Miller Bear and Chevrolet to move up the list of Cherry-picked best OOH locations that Sigi Butt companies have amassed over the decades. Those great positions were now available as OOH companies realized the pressure demand for premium space.

Second, weeds, although legal in many states, are still being scrutinized. Cinick uses regulators, legislators, and the like, including the ‘green group’ as America, to justify our weed greed as a reason to demand OOH control. Although for various reasons, for the sake of ‘doing it for the children’, Ala Hillary Clinton’s Health Care Mantra ’in 1993 to convict Congress যা which failed. Do the dollars we receive for marijuana advertising make us guilty by our association? I don't think so!

If the weed dollar goes away and it probably stops for many years, if ever, the end of buying marijuana as we see it today means we will just lose that easy money section and go back to work for a living.

But what if an attitude develops to control our advertising rights? As one of my dearest old friends, Esquire Tom Nolan, once defended me before the Charlottesville City Council decided to vote on a billboard outside the city, saying, "Just because the council has a naked legal right to do something doesn't mean it's right to do so. Things. "(I don't know if there was a legal term for using nude, but it certainly caught everyone's attention.) Charlottesville still has billboards.

One might ask, oh what a new push?

Jim Johnson uses the clever format of tying music to his message in each of his stories, here is one of my all time favorites - from Curtis Mayfield's 1972 superfly album, Pusherman.

"If necessary, I want your doctor, some coke, some weeds
You know me, I'm your friend, your eldest son, fat and thin
I'm your pusher, I'm your pusherman. "

It reminds me of another absolute hit from the same Mayfield album. Freddie's Dead.

We are all made with progress
But sometimes I have to admit
We can deal with rockets and dreams
But the reality
What does this mean?
Nothing was said
'Because Fredis is dead

(Oh, you), “I don't want to be like Freddie now
'Because Fredis is dead.

- BB

2. DPAA has announced DOOH-E award

Nominations are now open for DPAA's first annual DOOH-E Awards (pronounced Dewey), run by Cotient. The Digital Out-of-Home Excellence (DOOH-E) Awards recognize the best performers in digital out-of-home (DOOH) media, showcasing the best integrated campaigns as an important part of advertising technology, targeting and dynamic creative approach. Universal ecosystem. Deadline for submissions is June 30.

Comment
Dewey

We are very stocked for another prize event. Digital OOH deserves more recognition. This is the fastest growing sector in OOH format. Why not your own reward? Give some technical recognition for better measurement. After all, there are dozens of programmatic tech innovators out there, one that can work to reduce the field of award-winning that is going to happen sooner or later from market demand.

Who better to host an award presentation then OOH presenters Maestro, DPAA President, Barry Frey. DOOH-E Award As in DEWEY. Digital out of home Excellence

The DPAA call for entry is open to all entities involved with DOOH, no DPAA membership is required from what we can say (which means should not be cooked at home) and here is the first, 'public voting'. Although a short list will be made first to vote, it is still an election. This should be interesting. People talk! And DPAA listens! Punch your ticket for what was one of the best OOH industry events of the year - DPAA Global Summit 11 October Pier 60 (Chelsea Pierce) in New York City.

- BB

Photo Credit: Charmaine Moldrich

3. 2022 WOO Award Winners

The World Out of Home Organization has announced its first annual award since 2019 at its Toronto Global Congress. Winners include Oh! Media Co-Founder Brendon CookBroadsign President and CEO Bar Smith And OMA CEO Charmine Moldrich.

Comment
More OOH rewards

OK, it's time to check out WOOH and see how thick British skin really is ...
2022 WOO Award Winners.
Three old white men and a woman.
There is nothing new in OOH outside the United States. That's all for now.

- BB

4. OOH advertising increased 40.5% in Q1

Technology and direct-consumer companies, including Apple, Netflix, Amazon, Verizon and TMobile, accounted for 31% of the top OOH users in Q1 2022. DOOH led the overall OOH growth in 2017 with a 57% increase over Q1.


Comment

I hope like hell we will pass 2019

I am happy as the next OOH sales person / owner / seller (yes I am all three) that business is good. Good or great. Consider numbers compared to pre-epidemics across the board, e.g. Anna Bager, President / CEO of OAAA "We are on track to reach or exceed pre-epidemic costs in 2022," he was quoted as saying. And I hope we pass 2019 like hell.

Let's consider:
1.
How good are we from the pre-epidemic? Let's not go back 30 of our REHTORIC's some 5% increase in 4 consecutive months. This is a ridiculous increase, to be less certain. A goal to be embarrassed by. I don't care what other media people are doing. Look around other industries. 5%? Really? Increase the high jump bar. Or set less goals you know you can easily reach and surprise! You will reach the lower goal.

2. How many digital units have been installed in last 3 years? (Which is literally equal to 8 faces each time you go to the ground). So we multiply digital inventory but are satisfied with single digit growth? Considering organic growth or sales in the same store, we may be more than last year, but not something to be proud of. Not yet. To learn more about OOH growth, read OOH's post-Golden Age commentary.

- BB

5. Important moment from WOO's Global Congress Toronto

The Congress, the first such private event since Dubai 2019, brought together 400 delegates from around the world. Among the topics discussed in depth were the programmatic, altered macro-media landscape where e-commerce is the growing rule, classic vs. digital OH, the increasingly critical issue of sustainability, diversity, and the way digital OH extends to social media.


Comment

The golden age of unreasonable excitement outside the home

We didn't attend the WOO Global Congress in Toronto, we caught the cove at the Geopath / OAA OOH conference. As we were told by multiple participants who we know very well and believe in their judgment, it was a night and day difference between the Florida Conference and the Toronto Conference. And it's not good for one in Florida. Speakers, content, discussions, all sources are reporting to OH Today in Toronto. (Naturally with some caution, more later). Florida is nothing like that.

Sure Florida was a great opportunity to see everyone and was a great party. Although a group of class or group. Everyone left like that. Click for sure. Very expected. The Toronto Group brings everyone together socially as well as through daily conferences based on the structure of the event. Something to consider in Nashville. And well that's how we're starting to improve the American Conference. Our advice; Focus on what DPAA does annually and what WOOH does in Toronto. That's a start.

Oh don't think you're getting off so easily.

‘DOOH deserves a seat at the adult table’. Really? Where have we heard before? Okay, we know where. How many years has it been said? About OOH? About 30 years. At least.

And then this worn CD (or for the older men in the group that you have worn out) "Outdoor Golden Age". Let's see how many times we have to hear this phrase in the next few months. In my 40 years in business I think this is now the 5th golden age.

Let's take the "golden age" thing a little further;

First defined by Funk and Wagnols;

Noun: Golden age; Plural noun: Golden age

  1. An ideological, Often imaginary A time of peace, prosperity and happiness.

    "He gets angry after the lost golden age"

      • The period when a particular art, skill, or activity occurs Its peak.

        "Golden Age of Cinema"

Are we saying OOH at the top of it? I do not expect. We got some momentum and it really peaked? We may be more than last year, but to give so much 'Golden Age' badge? I don't think so.

Anyone reading Baroness or Wall Street or watching Bloomberg TV News? The recession is hiding around the corner. This will take the shine out of our 'OOH's golden age' as soon as you can say 'imagine a heavy discount rate card'. Maybe it's easy to say, 'irrational outburst'

- BB

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Advertising, Marketing & MediaTechnology

Oh Classified Today – Oh Today

Out of the scope of home career

OOH Jobs, OOH Consulting, Wrapping Vehicles, Printing,
Mobile billboards, photos, truck parties, experimental

Here is today's selection of #OOH jobs and services

Employment-
ালTalika-
Real estate, operations, creative and administrative
Formatco-Sign installer
Formatco-LED video screen service and installation technology

Sale

Lukmedia: Business Development Representative (remote)
Management

PrintingCircle Graphics & Associated Poster Inc.Printing

Service - Get it out, Photofetch, Move the average, Wrap

Free Representative (Want position) Available space is free subject
For ad rates and information, email: [email protected]

Message for Movia Media


A

OOH Recruitment
Oh owners
Contact us today

Business Development Representative

About the job

Luke Media is looking for a business development representative who will help us grow our business through our top-of-the-funnel lead generation strategies. We are looking for an enthusiastic business developer who is aroused by the challenge of reaching and meeting new possibilities through a multi-channel outbound prospecting approach. Experience in the media industry in the United States is preferred. This role works directly with the CRO and CEO of the company.

Responsibility

  • You will be the pioneer of the new account by owning the outbound prospecting process from potential list creation to outbound outreach (use of email, cold calling and social and sequencing), to booking meetings.
  • Create thematic 'Hunt List', compile leads from various sources including Zoominfo and create our lead pipeline on Hubspot.
  • Ongoing activity tracking and analysis to find improvement opportunities for you and the company as a whole.
  • Attend appropriate digital / virtual events to build leads and build relationships
  • Develop skills in Look Media products to reach goals
  • Track activity on the CRM Dashboard and participate in experiments to optimize conversions at different funnel stages.
  • Research industry trends and support sales team beyond sales best practice goals.
  • Participate in the development, improvement and documentation of workflows and processes.
  • Manage BDR related activities, reports and dashboards on Hubspot
  • Sales and support the company as a whole, along with other initiatives as needed (we are a small and growing company and everyone pitch into it) may include but is not limited to: social media account management (help us be the voice on social issues), marketing Bail, etc.
  • Other responsibilities assigned

About you - qualifications and skills

  • 1-3 years of direct B2B sales experience, ideally for the media industry (but not mandatory)
  • Outreach Activity and Quick Success in Meeting Quotas in Booking Meetings.
  • University degree
  • Experiences displayed on Hubspot - Create and run sequences, template management, cold calling, report creation and management.
  • Understanding the landscape of the media industry and especially the outdoors.
  • Self-promoters with excellent decision making and strong work ethic.
  • Excellent time management and organization skills, including the ability to manage multiple projects simultaneously and work in a fast-paced work environment.
  • The energy, perseverance, wealth and appetite needed to create strong sales results,
  • Collaborative, empathetic, solution-oriented mindset.
  • Proficiency with Microsoft Office Excel and PowerPoint
  • Experience and understanding of database concepts
  • Bonus points for the experience of photo-editing software
  • Deep knowledge of US geography.
  • Excellent communication skills, written and oral.
  • Contribute to a positive team environment and company culture.
  • Detailed-based with the ability to oversee projects from scratch through completion
  • We are looking for entrepreneurial people who are interested in doing whatever it takes to create look media

What we provide:

  • An open and collaborative culture where everyone has a voice
  • Opportunity to quickly become a senior sales leader
  • Competitive compensation package including base salary and incentive commission package
  • Private time off
  • Healthcare stipend
  • SEP IRA program
  • Location - Remote (required business cost cover)

Look about the media

Look Media provides hyper-local media on a scale with over 4,000 ad sites nationwide across 170 DMAs. With 45% of the daily commute for shopping and work (Geopath), about half the street traffic is reserved for the shopping center parking lot - the modern town square - where we own the media. Our energy is reaching people in outdoor formats with impressive visuals in a retail environment where people are most open to receiving branded messages. We have been verified by repeat clients over the past decade in multiple sectors including healthcare, insurance, telecom, CPG, government, finance and technology and have worked with leading advertising agencies across the country.

We have a very open, collaborative and casual culture and welcome people with creative thinking and results-oriented attitudes. Look Media is growing rapidly, and this is a great opportunity to help our company grow and develop as a leader in the organization.

Look Media is committed to maintaining a diverse work environment and proud to be an equal opportunity employer. We encourage appeals from people of indigenous, ethnic, people with disabilities, gender and sexually diverse communities or people of inter-ethnic identity. If you have any accessibility requirements or concerns regarding the recruitment process or employment with us, please let us know to provide suitable accommodation.

Contact:

[email protected]


Florida Regional Accounts Director

Liquid Outdoor Media is a boutique outdoor advertising company with a national portfolio of media features. We're looking for a regional account director to market our new digital outdoor advertising feature in Miami / Ft Lauderdale, Tampa, Orlando, and Ft Myers. In addition, this location will represent our national portfolio of high-profile digital and static OOH assets for Florida-based companies and advertisers.

The ideal candidate should have a minimum of 2 - 5 years experience in media sales, especially outdoor media sales. This candidate must be a self-promoter with a great work ethic and have existing relationships with local / regional advertisers and advertising agencies throughout South Florida. This is a remote location and will require travel if needed.

The salary plus commission structure is consistent with the experience of the candidate. Benefits included.

Click on the link here for more information https://www.liquidoutdoor.com/jobs

Contact:
[email protected]

A

OOH Recruitment
OOH agency / service
Contact us today
A
AA

A

formetco 360 software logo

Formatco Is experiencing tremendous growth and is currently recruiting for the following positions in Georgia:

  • Sign installer
  • LED video screen service and installation technology

To learn more and apply, visit:

https://www.indeed.com/cmp/Formetco/about

Formatco The package offers a wide range of benefits, including health, dental, vision, short-term disability, long-term disability, life insurance, 401K, and payment time. Formetco requires a drug-free workplace, and a pre-employment drug test.

EOE

AA

Message for API

OhOH Printers and Suppliers
Contact us today

AA


Message for circle graphics


A

OOH service

Contact us today
A

Message for Wrapify

A

To make it to the outside media The largest national Mobile billboards And field marketing companies.
With streamlined and scalable operations, it can run its mobile billboard and field marketing efforts in any market across the United States, as well as offering key staff across the country, including national account executives, operations team members, lead drivers, and drivers. National Field Manager and Brand Ambassador.

Since 1997, the company has established itself as a key player in the industry, helping to create more integrated and uniquely supplied products, including almost any type of vehicle or resource needed for your campaign.

Driver Carrier Link: https://www.doitoutdoors.com/careers/
Product / service link: https://www.doitoutdoors.com/mobile-billboards/

A

A message for FotoFetch

A

A message for Movia Media

Helping brands maximize their advertising results
With a unique combination of mobile advertising and technology.
Movia installs tracking and Wi-Fi collecting devices on trucks that act as moving billboards,
Provides real-time impression analytics and retargeting opportunities.
Brands can view their real-time dashboard
To see when, where and who saw their messages and track their ROI.
www.moviamedia
Email: [email protected]

Phone: (416) 271-1008 / (212) 851-6587

A
Oh the free agent

Contact us today
A
#OOH Jobs and free agents today

Published every Saturday and Monday. Open classified ads.
Free Agent (Position Wanted) Available Space is subject to free
For billing rates and information, contact BillBoard @ OOH Today.com
Paid advertising communication services for outdoor industries
Open classified ads2

Help us help you. Subscribe Only Independent voice for OOH. Keep unlimited speech for the billboard industry

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Advertising, Marketing & MediaTechnology

How To Start A Merchandise Line To Promote Your Business

You can see those big businesses with their fancy swags, branded bags, custom mugs and logo t-shirts and think it's just something for brands like Nike or Google. But more and more small businesses are building their own merchandise line and cashing in on both sales and return customer growth. In fact, promotional products can be a major part of any business marketing plan, whether you are a big name brand or a 2 year old startup getting the first taste of profit in the end. Need help getting started? Here is our guide on how to start a merchandise line for your business

How to sell products with your logo

Promotional products don't just have to be gifts - people will pay for quality products from their favorite brands. The question is, how are you selling it? Here are some tips to help you find the right way to sell your product in store or online.

Shop

One of the most effective ways to sell your existing product or service as well as merchandise, especially if it relates to your business. A great example of this would be a coffee shop offering their own company's branded coffee mugs or espresso cups that customers can buy with their coffee. It allows customers to show where their favorite coffee is and bring extra profit to the business.

You do not have to sell services or food to offer products. You can also offer your product as an individual product. For example, an outdoor entertainment product store may offer the company's branded backpacks. Although stores do not have the resources to design and manufacture their own backpacks, they can buy custom branded backpacks through promotional product retailers and sell them along with other products.

If you want your merchandise to attract new customers, you can partner with other companies to share your merchandise. Let your branded T-shirts and souvenir coffee mugs sell at gas stations and local retailers along with their other products. Independent writers, like writers, can promote their image by offering their products in bookstores. Take your product to where your customers are and you'll gain more visibility in your community.

Online

Sometimes you don't have much space to offer products in the location, or you can be an online company Fortunately, through the sales funnel on your website or social media, the Internet is a great place to sell products. Some of the best products sold online include:

Rewards for investors - Many donation sites offer reward packages, including merchandise, for large donations. The bigger the donation, the more product. This is especially true for artists, charities and other charitable businesses.

A drum shop - Customers love to show their support for small businesses and a swag shop is a great place for them to do so. Set up a separate store page on your website where customers can support your business by purchasing branded mugs, shirts, bags and other popular promotional products.

Exclusive event sale - A big event is coming? Go to social media and market exclusive products for celebration! This is especially true for major holidays and company anniversaries.

Want more tips for spreading your product? Check out our blog post on Social Media Gift Ideas!

How to choose the most effective product

Custom products made by Excel Sealants

What you offer is just as important as how you offer it, but it doesn't have to be complicated. When looking for something to inspire your own merchandise line, consider these options:

  • Art: Which product best matches your industry? For example, a vineyard may offer a custom wine glass and a car dealership may offer a custom keychain.
  • Application: What can your customers buy alongside your products or services? For example, a reusable shopping bag with your product, or a gym bag for a gym membership.
  • Popularity: Would customers like to buy these? For example, customers may want a backpack more than a fridge magnet.
  • Relevance: What products does your brand add? For example, customers may ask for a shoulder bag from their favorite clothing store rather than an accounting firm.

If you want to branch out, there are many universally used promotional products that consumers will enjoy regardless of the brand of the industry. Here are some of the ones you can offer on your merchandise line that customers use every day, all day:

Design wrap 11 oz. Ceramic mugs

This mug is easy to customize in any brand with fully customizable exterior. Use one of our 99+ free design templates or upload your own unique artwork!

22 oz Eli stainless steel vacuum-insulating travel mug

Who doesn’t love their favorite drink on the go? This travel mug is smooth, stylish, high quality, fits with cupholders and easily adapts to any company style.

Alpha soft touch pen engraved with Stylus®

A pen is a dozen pennies, but this can hardly resist a pen as deceitful. The glossy accents, luxurious soft touch design, laser engraved custom impressions, and a stylus on the plunger make this pen fun for anyone to hold and use. After all, these luxurious pens can fit seamlessly into any industry.

Capston: Jackson sling bag

Trendy, convenient, and can fit into any industry, this sling bag is something that any customer will love. Leather accents and a simple design make it a fashionable day bag or a professional office bag.

Medium galina cotton tote bag

A classic cotton tote, reinforced for continuous use, it is a nice addition to any marching line. This bag can be used in any industry, can be sold online or in stores and it is a convenient and stylish home staple for any customer to buy.

Want to see some numbers on the back of the best custom merchandise? Check out our blog post covering the top statistics of promotional products.

How many products do you need?

As tempting as it may be, don't just start stockpiling promotional products without a plan. First, decide how you are going to use them. Will it be a limited time offer for an event? A social media gift gift? Anything you pass out at the front desk? Do you want to make too few mistakes to make it exclusive or too much to spread it further? Think about what you want to achieve and how much you need to do it.

If this is your first time testing a new product, don't be afraid to place a small order just to test the water. See how much demand your audience has for the products you choose and feel the bugs in the distribution. Worst situation? You will have some seriously happy employees who can take you home to their own company.

It is also important to think about diversity. For example, a yoga studio may require a variety of water bottles, duffel bags, and other exercise equipment to collect with their customers' subscriptions. On the other hand, a bank may prefer to offer only branded pens and magnets. At the same time, the bank may ask for more pens to offer each customer while Yoga Studio wants to offer fewer products to an exclusive number of customers.

Design tips for promotional products

First and foremost, think about what you want your customers to remember. For most people, your logo will be a key element of any promotional product. If you do not want your imprint to be doubled as a business card (it is best to do this with pens and magnets) then you should use fewer words to emphasize your logo. After all, consumers are more likely to carry something with a trendy logo than something stuck with a promotional text.

Then there are the colors. For most products and brands, a simple single-color logo will give the most visual effect and become more memorable at a glance. Just as kids respond well to dark black in a white picture, a bright logo silhouette (or vice versa) on a dark background will impress much faster and more effectively than anything with complex parts and colors. However, if a full color logo is essential for your logo to be recognized, choose a background color that will contrast with most of the colors in your logo to make it pop.

Do you think your brand needs a facelift? Check out our blog post about rebranding for small business!

How to personalize a merchandise line

Obviously, your logo will play a big factor in personalizing your product. However, if you really want your customers to feel your company behind the product, you want to be creative. What colors work best with your brand image? Which patterns or designs will reflect your business on a commemorative mug? What sizes for magnets and notepads will reflect your art?

Your style may also reflect the materials. Are you a company that prides itself on organic products? Find products with bamboo, jute and other natural materials. Are you high tech and trendy? Offer gifts featuring rose gold accents. No matter what product you want to offer, take the time to find the best colors and materials to reflect your image as a company.

There is a demand for merchandise and each company can benefit from having their own custom merchandise. How you plan your design and delivery is important. What you offer, where you offer it and how you promote it will make all the difference in how successful your merchandise is. Start with our tips on how to start a merchandise line and see our other blog posts for ideas on how to use your new merchandise for big promotions online and in-store.

Advertising, Marketing & MediaTechnology

AdQuick.com sinks directly into the mail – oh today

AdQuick.com has announced a partnership with Lob, the world's leading direct mail automation platform, to provide customers with cross-channel direct mail retargeting, the world's leading out-of-home (OOH) advertising platform. This partnership enables advertisers to easily and efficiently deliver direct mail ads to an audience of consumers who have previously been exposed to outdoor advertising.

Matthew O'Connor

"It is well known that increasing the number and diversity of consumer touchpoints increases response rates - and that OOH, in particular, increases the effectiveness of other channels," he said. Matthew O'Connor, CEO of AdQuick. "As the effectiveness of digital advertising continues to decline, intelligent marketers are actively seeking to diversify their media mix. By partnering with Lob, we are working with marketers to increase their outdoor advertising campaigns and integrated, targeted, cross-channel campaigns. That's why I'm making it easy. "

Message for Movia Media

Direct mail retargeting capabilities have been made possible by the use of mobile device location data to track OOH ad exposure. AdQuick shares mobile device identifiers for consumers who have been exposed to OOH ads, and Lob sends mail pieces directly to these same customers without interruption. Lob offers hyper-personalization and customization options in a number of attractive direct mail formats such as postcards and letters. Delivery can happen on any scale and frequency, which means advertisers don't have to invest millions to capitalize on the benefits of integrated, all-channel promotion. Both platforms offer end-to-end analytics and campaign attributes to enable strong campaign performance measurements for their respective channels and measurable ROI.

Scott Cunningham's profile photo"Lob is proud to partner with AdQuick and continues to innovate the use of direct mail for modern marketers using data from outdoor advertising," he said. Scott Cunningham, Head of partnership for the lobby. "Direct mail and outdoor advertising are two essential marketing tools that enable data-driven advertising. We look forward to pushing the envelope with one of the most innovative OOH marketplaces available."

About AdQuick, Inc.
Founded in Los Angeles in 2016, AdQuick.com is a leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure all types of outdoor advertising. With over 1100 media partners, all types of OOH Media broadly, AdQuick connects advertisers and companies with OOH Media Owners anywhere in the United States and abroad, including the United Kingdom, Canada, Germany, France and 13 other countries.

About the lobe
Lob is the only direct mail automation platform for the digital age. Lob's platform automates the direct mail execution process for the enterprise, consistency with creation, print, post, delivery, and end-to-end analytics and campaign attribution on any scale. More than 10,000 businesses trust Lobe to convert their direct mail into intelligent mail.

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Advertising, Marketing & MediaTechnology

Lightbox has launched the Pride Campaign – Oh Today

To celebrate the month of pride, Lightbox has launched a grant campaign for non-profit LGBTQ + organizations across the country.

Message for circle graphics

Ongoing national efforts on 4,500+ screens across 75 markets underscore the company's commitment to inclusion and equality and are using its network to raise awareness of the important role of partner organizations in supporting the LGBTQ + community.

Includes partner agencies Joyful, Outright International, SAGE (Services and Advocacy for Gay, Lesbian, Bisexual and Transgender Elders), Eat Gates Better Project and National Center for Transgender Equality. Each A: 30 video spot highlights the group's mission and includes a QR code for instant donation.

Johnny Hamilton's profile photo
Johnny Hamilton

"We wanted to go one step further than the ideal 'Pride Month Celebration' campaign," he said. Johnny Hamilton, SVP of Lightbox Studio. "And what better way for these nonprofits to show our support than to use our incredible reach to carry out important donations to continue their important work."

The campaign will rotate among all partners until June.

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Oh they said today – Max Ebern of JCDix – Oh Today

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Snacks for work please every palate

Why can't we live without snacks for work (even while working from home)

It cannot be denied: love of food. And comfort food is true love. So provide your employees with the snacks they want and take care of them every time they get thirsty. Below are tips for healthy snacks for work, snacks for sharing, snacks for breakroom, and custom snack gifts to keep your employees feeling energized, inspired and appreciated.

Seriously locks, office snacks are a must

Whether working in the office or at home, everyone needs snacks, and there is a place on the table for every kind of snack.

  • Processed and Proud: There is no shame in your snacking game! Hold your head high and don't be teased by elite sneakers. There is a good reason to focus on pre-packaged office snacks crunch, crackers, carbohydrates and cookies.
  • Old fashion is new fashion: Ask your office manager to rotate items that are equally delicious though reasonably healthy in a mix like kumbucha, kale chips, dried fruit, almond-based dips, and whole grain crackers.

Healthy snacks for work

By providing healthy snacks at the time of preparation you show that you care about the well-being of your employees. Make it easy for team members to have a snack that will boost energy, give a fun break, and encourage socializing among colleagues.

Keep employees nourished and motivated with snacks that go with a mid-morning workout, walking meditation or book reading break. Best snacks for health-minded team members, including Munchi:

  • Apple and almond butter
  • Cheese and nuts
  • Chocolate milk
  • Black chocolate
  • Dried fruits and nuts
  • Beat chips and hummus packs
  • Tuna Pouch

Everyone will love Breakroom Snacks

Save the lunch area with treats for staff that address all sorts of snacking choices, including sweet, delicious, healthy nuts and junk food junkie. Most employees will appreciate a variety of choices and will dive from one area to another depending on their mood and aspirations. Easy, cheap win:

  • Basket of fresh fruit
  • Crackers and cheese or almond spread packs
  • Protein bar
  • Trail Mix

Tip: Send snack boxes to remote staff. Employee employment can be a challenge for telecommuters and the universal language of food connectivity. Create a community by breaking some virtual bread with a quarterly snack box for team members working from home.

Suitable for sharing work snacks

Sharing snacks for office ties is great and keeps food options interesting and inspiring. Here are a few things to consider:

  • Germs ruin everyone’s day and no amount of hand sanitizer will help in case of endless double dipping with chips and salsa.
  • If you come up with something out of the ordinary, then they have to re-think their position.
  • The best way to share your favorite office snacks without sharing germs? When it comes to snacks that can be shared, think of plain food, vending machine vibes and individually wrapped parts.

Whether you're planning to share your lunch pick-me-up with some team members or just collect your coworker's snacks, check out these single serving snacks:

  • Sweet and single pieces:
    • Brownies
    • Cake
    • Cookies
    • Donuts
  • Individually packaged:
    • Shake
    • Nuts
    • String cheese
  • Wrap and sandwich

Promotional products for snacking sets

Your best office snacks allow for crunching all day, or you eat three meals a day with a slice of apple, your snacking style is audible (or maybe seen, but still, recognized). Check out these snack-friendly customized gifts that give your team a cheerful mood:

Promotional bags

Full Color Tera Foldable Lunch Bag with Front Pocket: Bright Flower Heated Lunch Bag with Your Logo

Keira Cooler: Can Snacks Be Stylish? In this cool, you bet!

Customized drinkware

Full color 17 oz. Stainless Nyla Water Bottle: Everyone needs a drink with their snack, whether it's a chocolate chip cookie or a quinoa. Come with this customized water bottle for all kinds of sneakers including your logo in full color.

Bent Stainless Steel 2-Straw Set: For eco-friendly office snacking and sipping.

14 oz Naomi Tapered Bistro Mug: Coffee and tea complement any office breakfast.

Grande 16 oz eco-friendly reusable coffee cup: Take that snack (and a drink) with you when you go with this eco-friendly coffee cup.

Hot-N-Cold Drinkware Gift Set: Great for snacking and scouting around town.

Personalized home products

Bamboo Cutting Board: You don't need to mix your colleague's onion mince with garlic when you bring your own cutting board to the office.

'Hold It' magnetic clip: Clip your office snack clip off the stage, or let colleagues know that the dish in the fridge is ready to be grasped with the help of this convenient magnetic clip with a note clipped to the door.

Promotional gifts that celebrate office snacking

Wall Street with popcorn, pretzels and cookies: something for everyone, and enough to get around the break room.

Mrs. Fields® Sweet Delights Cookie Tin: Perfect for unique snacks, so let them know they can keep these office snacks to themselves.

4 Delights Gift Box - Different types of mini pretzels: some sweet, some delicious and all delicious.

1 Gallon Trio Popcorn Tin: A popcorn tin suitable size for small team snacking.

Final thoughts on work snacks, snacking style and all kinds of office type

It's important to offer snacks that match office snacks as much as possible স্বাস্থ্য from healthy work snacks to casual meals for a winning day, to cookies and candy bars when it's okay. Your team will feel cared for, and more connected as a community.

Enjoy mixing, crunching, relaxing and energizing with office snacks of all shapes and sizes!

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KEVANI Study OOH Advertising Holds and Tests Creative Fatigue – Oh Today

LA-based KEVANI, Inc., one of the largest and most innovative outdoor advertising companies in Southern California, has released a new survey showing that their unique OOH locations have a high brand memory, apparently more attractive and outperformed their competition. Similar sites in Angeles.

Axona Lab, a technology and innovation company that uses neuroscience and AI technology to monitor customers' brains, conducts research for KEVANI, investigating the role of OOH placement in ad retention and its impact on creative fatigue.

Message for Movia Media

KEVANI's goal is to understand the customer's perception and perception after the ad is published, realizing that there is a continuous advertising message every day, both inside and outside the home.

Method

Participants were divided into two random groups: Group 1 came into contact with different creatives in a certain order for both Cavani and non-Cavani sites. After the wait they had a creative withdrawal test to measure the effect. Group 2 was opened to both KEVANI and non-KEVANI sites with priority order of the same creative.

OOH sites tested include both prime (digital and full-motion) and standard (non-digital placement and mural) positions. The effects of cognitive load (how much information a work memory can hold at a given time), excitement, and memory of participants were all observed.

The result

KEVANI prime sites scored 8% less cognitive loads while KEVANI standard sites received 7% less cognitive loads which indicates that regardless of creative, OOH promotions will perform better on KEVANI sites due to their premium nature. Excitement levels also scored significantly higher on all KEVANI sites when displaying ads displayed a higher memory recall.

The brand recall rates of KEVANI Prime sites were quite high, further proving that brands use iconic placements in Los Angeles to differentiate them from the crowd.

CEO of Cavani
Kevin Bartanian

"This proves our theory that iconic media resources increase positive feedback, provide impact at a nervous level and achieve a very strong withdrawal rate - two key elements that contribute to real-world sales drive. As we add new-to-market assets As we continue to do so, KEVANI is committed to an enhanced and relevant perspective experience for our occupied territories, "says KEVANI CEO. Kevin Bartanian.

KEVANI's study can help both the brand and the agency to predict campaign performance and provide metrics for the effectiveness of OOH placements to retain ads using the same method.

The full report can be downloaded Here

About KEVANI

KEVANI is an outdoor (OOH) media sales company that promotes national and local brands through innovative outdoor advertising destinations. Our inventory gives our brand and agency partners a unique opportunity to captivate their audience. We started KEVANI because we want to bring value to our medium, from developing a new destination to selling a medium. Simply put, our goal is to transform our industry and we do so in compliance with our mission statement.

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Unigest acquires Atram – Oh Today

UnigestA global leader in digital engagement technology, has announced the acquisition of multiple end markets Otram ASA digital engagement provider in the hospitality industry.

Founded in 1985 and based in Oslo, Norway, Otrum AS provides interactive TV and digital signage solutions that allow its technology to connect to an audience through any digital surface and boast over 2.5 million users per month.

Message by Wrapify

Unique CEO, Jeff Hiscox Glad to add Otrum to Uniguest's digital engagement platform offer, “Otrum is a fantastic addition to our business; A technology and a team that we have been greatly influenced by over the years. Since meeting Stein and the team we've learned a lot more about their platform and their culture and think it's a great fit with Uniguest. As we carefully integrate Otram with our business, we will explore opportunities to expand the reach of our entire offer to our combined client base, enhancing our solutions and our customer experience with us. "

Stein SirlineThe chief executive officer of Otrum AS will be with Uniguest after the acquisition. Joining this team was an easy decision, we believe in the vision of the Uniguest leadership team and are excited to be a part of it. We've worked hard to build a great business and exceptional technology platform that we're really proud of, and we're excited to see our business merge with Uniguest. "

Uniguest is a portfolio company of Atlantic Street Capital and the addition of Otrum to Uniguest marks the first 2022 acquisition from JANUS Displays, Sagely, UCView, Volara and Planet eStream in 2021.

“Otrum is a fantastic addition to our business; A technology and a team that has greatly influenced us. "

- Unigest CEO Jeff Hiscox

Gillian Tierney

About Uniguest
Uniguest is a global leader in providing connected technology solutions to enable visitors to engage with their audiences in hospitality, senior living, sports / stadiums, entertainment, retail, education, government, corporate and enterprise. Uniguest focuses heavily on building deep client relationships as demonstrated by its most recent NPS (Net Promoter Score) score of 78.

About Otrum AS
Otrum was founded in 1985 in Norway. The company provides cloud management and control for more than 180,000 smart TVs, as well as digital signage solutions for more than 1,000 sites. Otrum's in-house research and development division enables the company to meet rapidly changing market demand, in addition to setting the standard for the industry with full control of our product IPR.

About Atlantic Street Capital
ASC is a private equity firm that invests in companies in the lower middle market that are ready for the next level of growth. The firm targets companies with entrepreneurial management partnerships and primarily between $ 4 million and $ 25 million EBITDA that will benefit from capital investment and ASC value-added strategic and operational support.

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