Category: Advertising, Marketing & MediaTechnology

Advertising, Marketing & MediaTechnology

Listen to ‘Grandmother of Junetinth’. – Oh today

Please join OUTFRONT Friday, June 17 at 12 noon We are celebrating Juventus, with whom we have an intimate conversation Dr. Opal Lee, 'Juntinth's grandmother.' Dr. Lee was present when President Joe Biden signed the Juntinth National Independence Day Act, establishing Juntinth as a federal holiday.

At the age of 90, Dr. Lee is 1,400 miles away from his home. Worth, Texas to Washington, DC to get Congress to make Juntinth a national holiday. He walked 2.5 miles in increments, symbolizing the news that the announcement of the release of Texas had taken 2.5 years to reach Texas, ensuring the release of all enslaved black people. In recognition of his social influence efforts, 33 members of Congress nominated Lee for the 2022 Nobel Peace Prize. In 2019, he launched an online petition campaign that collected more than 1.6 million signatures to continue the Crusades for holiday celebrations.

Our "A-list" series sits at the bottom of our OUTFRONTX event stack. Our goal is to invite the leading voice (A-lister) with a wide range of skills to provide timely, engaging and purposeful discussions to our partners. We invite you to be part of this timely and important discussion as we reflect the history of our country and celebrate the black community. You don't want to miss this conversation!

You can register for this free event here: Registration page.

Please join us to hear from the woman who played a helpful role in declaring Juntinth a public holiday. In his own words, "Now we can celebrate independence from June 19 to July 4!"

Please submit any questions for Dr. Opal Lee to [email protected] by Tuesday, June 6th.

June 17, 2022 12:00 PM Eastern Time (United States and Canada)

Hope to see you there.

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Oh they said today – Zulu Alpha Kilor Wine Choi – Oh Today

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K&R Solutions Group is celebrating 3 years – Oh Today

Message for Movia Media

K&R Solutions Group, an ACDBE and DBE-certified female-owned business, celebrates its 3-year anniversary and launches its website.

K&R Solutions Group is a project management, print and installation company that uses sustainable solutions to create branded spaces in the environment, events, retail and transportation business.

Karen Fiorentino

Founding partner Karen Fiorentino, Despite the challenge of navigating the global epidemic, a few colleagues have been able to move a new hybrid company forward. Karen and her team of experienced project management professionals have taken the industry by launching a wide assortment of sustainable solutions and supporting the brand environment.

K & R's introduction of their CAMP site project management system and their support for a new 100% biodegradable component set them apart from their competitors.

Most recently, K&R Estee has worked on developing a sustainable in-store marketing program for loader brands, specifically rolling out custom graphic lighting solutions for their TCCS brand, LUCID Motors, and a Universal Wall project for several Right Aid Pharmacy stores. For. "

"The K&R team is keen to partner with you. If you need a great female-owned sustainable print, project management and installation partner for your next project, K&R is the calling team."

- Founding partner Karen Fiorentino

Over the past year, K&R Intersection Media and Departure Media have become one of the preferred airport print vendors, and they have partnered with Circle Graphics to create tension fabric displays and SEG graphics.

K&R continues to use its ACDBE and DBE certification to provide women's voices not only in the OOH industry, but also in the environment, events and retail industries.

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Boats, buses and terminals – oh today

Ferry pier

Outdoor Solutions Group has launched a digital advertising network with New York Waterway

Outdoor Solutions Group is proud to announce the evolution of a digital technology in the advertising program of the New York Waterway Ferry System. Between the iconic NY Waterway ferry terminal and ferries, the new digital network media opportunity provides advertisers with an eye-level dynamic digital canvas to reach their target audience of thousands of people who travel across the ferry system in New York City every day.

Displays inside the ferry

This first phase of the digital network is located in Midtown W. 39M St. NYC and Port Imperial Wyhauken NJ Ferry Terminal, as well as the highest trafficked ferry. The UHD Samsung QMR series displays and 27 digital displays consisting of fourteen 75 "portrait displays, one 55" portrait display and twelve 43 "portrait displays inside the ferry using BroadSine content management and programmatic software.

According to Geopath, the digital display network generated a total of 4,525,444+ weekly impressions and an estimated 1,174,176+ "Digital Moving of Homes" total weekly impressions inside the ferry.

Rosemary Valenti"We are excited to bring the dynamic capabilities of digital displays to the New York Waterway ferry commuter system," said the CEO of Outdoor Solutions Group. Improving the integration of digital appreciation and advertising opportunities for our partners and clients. The TSI Touch's custom in-wall enclosure, combined with protective anti-glare glass, compliments the new digital network's existing design and location on New York Waterway. "

Matthew ValentiAdded the capabilities of Ultra-HD digital displays programmed by Broadsine, upgrading our advertising program with more lasting impressions, where we reach every day. This type of advertising provides an effective opportunity for promotion. "

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"It was a great opportunity to collaborate with TSI Touch's Outdoor Solutions Group and combine our efforts to provide a premium signage experience on the NY Waterway Ferry System." Says Gary Mundra, President at TSI Touch. "We are delighted to be able to provide this project with an innovative digital signage solution and to be able to offer our partners nothing but the best," Mundrak said. He added, "Our solution will help inform and reach thousands of passengers every day."

Anthony Petrillo

Pearl Media and Outdoor Solutions Group have been partners since 2021. Anthony Petrillo"The new digital inventory allows brands across the entire waterway system to reach these aspiring audiences without interruption," said Pearl Media CRO. Our partnership with OSG has always focused on developing the most meaningful media options for clients, and this digital integration does just that. Brands now have the ability to communicate with waterway travelers in a more efficient way. "

Daniel Odham

Outdoor Solutions Group has partnered with Oak City Integration to launch the digital network. "Oak City Integrations is excited to collaborate with OSG and a team of partners for this installation. Transportation display technology is constantly evolving. A broadsign-driven environment is capable of running both single content synced across all Samsung screens - multiple creative dominance, as well as selected screens. Run - the dominance of a campaign: Together we have created a system that can be creatively smart, remotely monitored 24/7, expand and easily contract and reach the most sophisticated customers in the New York and New Jersey area. " Says Daniel OdhamOwner of Oak City Integrations.

About Outdoor Solution Group:
Outdoor Solutions Group represents the New York Waterway Advertising Program. The new digital display ad network incorporates new eye-level digital displays inside the most trafficked NYC and NJ ferry terminals and inland ferries operated by NY Waterway. OSG also represents NY Waterway's NYC bus, commuter ferry, and station-dominated advertising program wrapped in a fleet of media programs. For more information, please visit https://www.osgnyc.com.

About Pearl Media
Pearl Media develops, manages and sells unique marketing digital and static media opportunities. Working with Class Real Estate Assets, Pearl digitizes urban core mixed-use commercial spaces, transit centers and transit-adjacent properties in the top market with premium place-based digital signage networks. We target and convert premium large format static properties and empty storefront outdoor advertising opportunities out of the market. . For more information, please visit https://pearlmedia.com.

About TSI Touch
TSI Touch seeks to touch the world through visual technology. The employee-owned company is a leading manufacturer of touchscreens, digital signage, and protective solutions for commercial grade displays and video walls. TSI Touch is constantly dedicated to providing customers with high quality, affordable solutions. Customer satisfaction is the organization's highest priority and as a result, TSI Touch offers the best products in the industry. For more information, please see https://www.tsitouch.com/

About Oak City Integration
Oak City Integrations is a consulting firm that plans to set up a digital content management network, starting with the concept. Specializes in digital signage, projected content and interactive experience design for lifestyle centers, transit systems and experiential events. For more information, please contact Daniel Odam.

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LA’s Digital Out of Home Market Leader joins DPAA – Oh Today.

Kevin Bartanian

KEVANI, LA's Digital Out of Home Market Leader, has joined DPAA.

New York, June 16, 2022 - KEVANI joins DPAA, the global trade marketing association that drives its growing role in digitizing outdoor (OOH) media and the Omnichannel mix. KEVANI is a market leader in super-premium and iconic digital out-of-home media displays in the Greater Los Angeles area.

KEVANI is a group of like-minded people who work together to create memorable impressions through highly targeted advertising opportunities. KEVANI represents LA's most prestigious outdoor advertising space, with iconic digital billboards, full-motion and classic spectacular and oversized murals.

At the forefront of innovation in the OOH industry, KEVANI recently published a neuroscience study report that their unique placements equate to better consumer ad retention, less creative fatigue and more excitement.

"It is important for us to continue to seek knowledge and integrate with the like-minded community that DPAA provides. We are excited to be joining DPAA and helping our industry continue to grow, ”he said. Kevin BartanianCEO of Cavani.

"As advertisers seek local and national solutions to reach consumers where they work, live, shop and play, KEVANI provides that opportunity," he said. Barry Frey, President and CEO of DPAA. "We look forward to KEVANI becoming an active member of our community."

About DPAA

DPAA is the global trade marketing association that drives the growth and digitization of outdoor (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide range of products. DPAA offers members an extensive database of research, best practices and case studies; Tools for planning, training and forecasting; Social media expansion of news; Insights into software and hardware solutions; Further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, advertising technologies and more.

About Cavani

KEVANI is an outdoor (OOH) media sales company that promotes national and local brands through innovative outdoor advertising destinations. Our inventory gives our brand and agency partners a unique opportunity to captivate their audience. We started KEVANI because we want to bring value to our medium, from developing a new destination to selling a medium. Simply put, our goal is to transform our industry and we do so in compliance with our mission statement.

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Last call for FOARE Scholarship Application – Oh today

Message for Movia Media

This is the last call for the Foundation for Out of Home Advertising Research and Education (FOARE) scholarship application. The Foundation offers four general student scholarships and seven nominal scholarships, each containing $ 5,000. Deadline is Friday, June 17.

“I feel confident that receiving that prestigious award on my application for college has helped me to succeed in being accepted into my first choice college. I believe it also helped me get the ideal internship for my head in marketing. "

- Sarah Cooper Very Scholarship, 2012-2013

Founded in 1930, FOARE is a 501 (c) (3) charitable foundation that promotes research and education on issues critical to the future of the OOH advertising industry and all its stakeholders.

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Since the establishment of the FOARE Scholarship Program in the 2001-2002 academic year, 103 scholarships have been awarded. The approximately $ 300,000 scholarship has helped support the education and career goals of students who pursue an art-related study course who are part of an out-of-home advertising family.

“Winning the FOARE Scholarship gives me the legitimacy to go into the right industry. Confederate scholarships were a big encouragement[1]Dance. "

- Brad Mizar Very Scholarship, 2004-2005

If you know a qualified college student who is passionate about the future of OOH, encourage them. Application.

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Oh they said today – Diane Williams of ComScore – Oh Today

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Improving the retail media network – Oh Today

CartologyDriven by one of Australia's leading retail media businesses Woolworth GroupAnd outdoor (OOH) advertising technology leader Broadsign Cartology has announced a new partnership designed to improve the retail media network (RMN). The collaboration makes it easy for cartologists to schedule, manage and deliver interesting content and ads across retail media displays located in more than 1,400 Woolworths food and daily necessities stores across Australia and New Zealand.

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Retail media is expected to exceed $ 50 billion by 2023 and account for about 20 percent of digital advertising spending, a key factor in the in-store experience. Reaching out to shoppers with compelling content at the time of purchase can create a more positive in-store experience, which has been found to increase the likelihood of customers spending more in the store and increasing return visits.

At the heart of BroadSign's in-store display network, Cartology can now create more engaging in-store shopping experiences and attract brands to reach audiences both on the shopping route and through all-channel messaging. Cartology has already launched on-boarding screens on the Broadsine platform, which includes digital totem on the front of the store, rear-the-counter display and other screen types.

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Stacey Lawson

"Cartology has a deep understanding of customer attitudes and behaviors and is invaluable to the brand," shared Stacey Lawson, Head of Campaign Operations and Delivery, Cartology. "As our business and sector develops, partnering with Broadsign to leverage their content scheduling and management tools across our network gives media buyers greater flexibility and enhances our in-house operations in cartography. This ensures that we can focus on creating the best in-store experience for Woolworths shoppers and drive customer sales overnight and over time for our valued clients. "

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Marten Dollevoet

"RMNs are gaining traction with brands, and cartography is leading the way in Australia. It has established a strong group of targeted all-channel advertising solutions, and we are thrilled to be partnering with them, "shared Marten Dollevoet, Chief Revenue Officer, Broadsign. "Together, our partnerships will help demonstrate the power of in-store advertising, strengthen the store experience for customers, and unlock opportunities for advertisers as part of retail media growth."

About Broadsign
BroadSine empowers publishers, agencies and brands to harness the power outside the home and connect with audiences around the world. Strengthening more than 200,000 digital signs on the road and at airports, shopping malls, health clinics, transit systems and more, Broadsign is at the heart of human life.

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That missing link – oh today

Once a week, but never weak

"That Missing Link"

By Nick Coston, US sales director, Neuron; Art lover

We have come a long way in OOH media. When you first started in the industry, around 2001, there was no DOOH, no pDOOH, no weekly impressions based on multiple factors, and of course no "buy by wire" like we do now. We now have faster ways to keep more screens, more products, more displays and copies. We've made some incredible limitations in both the television and online industries, people are starting to confuse us. We should be very proud of ourselves.

Or we should.

We've shaken our chests at the last few OOH conferences, are we really into another "outdoor golden age? When was the last? Did I miss it or was it long ago? And is that a phrase we want to use in 2022," a Golden Age "? When I think of that word, I think my grandparents are dancing in big bands, men wearing derby hats and Al Capone. Of course, there was a ton of billboards, they were everywhere. Or was the main outlet to hype the service. If you did not have a billboard you would probably use the local newspaper. The percentage of ads outside was much higher than 5 to 7% of our current total advertising because there were no other outlets, so maybe by number it was "golden".

Even with all the advances in our industry, we face stiffer competition from newer products than ever before. Online digital, satellite radio, podcasts, multiple cable networks and the most serious competition, mobile phones. I don't even need another computer, I can write a novel on my cell phone, buy an airline ticket, balance my checkbook, download a recipe for dinner, binge-watch breaking bad, screaming in a call. Text with my wife, and my brother about sox games. That's Chisox, remember. I'm even using my cell phone to write the part you are reading now.

My point is, this is the real competition. And while we've done a lot in the last 10 to 20 years, our industry still needs to accelerate. We need to keep proving that we are not just one advertising tool after another, but one to more formats. Numbers matter. We are definitely on the right track.

So while we're probably in another golden age outside, I find that phrase grossly counterproductive. It screams "Look, we're really old school, we're not kidding at the moment, grab that flapper dress, pile on the ol 'packard and run to the dance hall. Don't forget a packet of Marlboro Reds."

Here we are, trying our best to advance our industry using new technologies, bright screens, full motion spots, sound, 3D, the ability to change the copy at the minute notice, and we are using the term "Golden Age"? What is the average age of a media planner? Did they hear that phrase? "Age" is not in their minds.

Imagine if the radio and all its new descendants started using the word "golden age" to describe where they are and where they think they should be. They are all committed. Why do you want us to go back in time using such a phrase when in reality we have made so much wonderful progress?

There are many more terms or phrases you can use, maybe "renaissance", or "resurrection", or even "resurrection". But the "golden age"? I have a headache.

We can do better. We're in a business where words mean things, people pay attention to what we say, they want to see and hear good copy. Heck, we award the best copy every year. With all these bright minds and some of the best advertising agencies in the world, do we reuse the term "Golden Age"? Can't we do better? No one wants to jump into the "Way Back Machine" right now, when we're pushing the envelope of all the new technology at our disposal.

There are so many talents in our industry, both in OOH companies and firms, that Lord, please God! Someone comes up with more exciting phrases worthy of the 21st century to describe where we are and where we are going as an art. "Golden Age" I'm afraid it's not.

We're almost there. I don’t know what that missing link is that could take us to the next level, but I like all the talent around us. Chances are it's not just one link but a few. We will find them through more inclusion, by pushing the creative, by pushing technology and by jumping on some of the beliefs.

Please heed my advice. I don't want to learn Charleston again.

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The acquisition of Walkscape leads to more presence in Chicago – oh today

Heritage Outdoor Media has acquired Dynamic Wallscape in Chicago

Heritage Outdoor Media, A NYC-based out-of-home media company, has announced the acquisition of a spectacular wallscape located on Lincoln Avenue in Chicago's historic Lincoln Park neighborhood. This is the second transaction between Heritage and Chicago M&M Outdoor in the last 2 years. The deal continues to grow Heritage in Chicago and increases the firm's presence in the market.

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Lincoln Park is known as one of the richest areas in Chicago and is home to Dipple University. Lincoln Park offers a variety of bars and restaurants, including Allenia, the only restaurant in Chicago with 3 Michelin stars.

"We're delighted to be adding another high-quality asset to our existing Chicago footprint," he said Rob Tusilo, Co-founder of Heritage. "We continue to strive to expand our presence in the Chicago market through opportunistic acquisitions and developments."

"Lincoln Park lacks the out-of-home option, but it is highly sought after by our clients. Terry Carmody,
Heritage co-founder.

The acquired assets add to Heritage coverage throughout Chicago, including Old Town, Wicker Park, Lincoln Park, Lakeview, The Loop, Pilsen and United Center.

About Heritage Outdoor Media
Heritage Outdoor Media is a fast growing boutique OOH advertising company that operates premier digital and static billboards in NYC, Chicago and Los Angeles.

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