Category: Advertising, Marketing & MediaTechnology

Advertising, Marketing & MediaTechnology

QMS will conduct OOH Attention Study worldwide for the first time – OOH TODAY

Leading digital outdoor media company QMS Announced that it has joined forces with Amplified Intelligence, an audience measurement company, to conduct the world's first outdoor (OOH) attention study. The results of the groundbreaking research will be released later this year.

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The partnership will further focus on QMS accountability, audience understanding and client outcomes that will help drive the global OOH industry into the future. Together the study will explore the relationship of attention to OOH advertising as well as how it relates to memory retention, brand choice and growth.

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Christian Javekz

QMS Chief Strategy Officer, Christian Javekz, Says: "This is a significant development for the global OOH industry, as we move towards understanding the true power of this medium which will help build advertisers' understanding, trust and confidence in their campaign planning and execution. There is no doubt about it and we are excited to take this initiative forward in the OOH industry through proven and recognized methods of Amplified Intelligence. "

Amplified Intelligence is a globally acclaimed, Australian-based leader in measuring attention. The goal is to improve the long-term understanding of the relationship between advertising attention and the measurement of a brand that clients rely on.

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Karen Nelson-Field Ph.D.

Chief Executive Officer and Founder of Enhanced Intelligence, Prof. Karen Nelson-Field, Says: “For the first time, I am excited to be working with QMS to expand our extensive outreach database outside the home. Good attention-grabbing data about the natural viewing environment and every new environment we collect reinforces attention as a key metric for advertisers. As the advertising industry shifts from traditional reach metrics to measuring real people's attention, the goal of our study with QMS is to provide planners, buyers, and advertisers with the powerful and transparent metrics needed to evaluate OH advertising quality and relative performance. "

QMS's work with Amplified Intelligence is the latest example of its market-leading research and data initiative that saw the digital-by-design business launch its Q-Data offer, which includes its intelligent audience data and insights platform and three world-first neuroscience. Research research.

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Visualization demonstrates the simplicity of saving – oh today

Branded city It also announced a new campaign highlighting the ease of achieving your financial ambitions CIBCIts smart savings. CIBC is the latest to use the dreamroom 3D capabilities of branded cities in Yonge and Dundas in the Toronto Eaton Center (TEC) tower, Canada's largest media spectacle (8,545 sq ft).

Branded Cities and CIBC have teamed up for an innovative and creative campaign with one simple message: Making money with CIBC is as easy as it gets. Opening a CIBC eAdvantage Savings Account is as easy as snapping an on-screen QR code and following a new fast application process that takes less than five minutes. New customers can get 3.25% interest for their first four months. The concept of the campaign was strategically placed in the TEC Tower to use full-motion spectacular architecture. The screen is split to tell the story of cost versus savings and how CIBC can effortlessly help their clients reach their financial ambitions.

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The ad was produced in Phoenix, Arizona, where three cameras were used to simultaneously capture action and virtual communication between team members across North America. This recent activation uses both Dreamroom 3D, pushing the boundaries of 3D full-motion, using both live-action filming and 3D rendering.

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Tammy Sadinski

"Activation demonstrates the simplicity of saving for us through our eAdvantage Savings Account, a bigger way than life, and shows how quickly our clients' ambitions, like the next great trip, can become a reality." Tammy Sadinski, Senior Vice President, Brand and Marketing, CIBC. “Activation adds a whole new dimension to our content — it's part of a larger effort to connect with clients in new and innovative ways. The technology behind DreamRoom 3D enables brands to create immersive and engaging stories that go beyond advertising, creating a memorable brand experience for viewers. As 3D power changes the advertising landscape, brands are adapting and looking for ways to make a bold impression.

“In branded cities, we are always looking for ways to lead with creativity and innovation in the outdoor industry. This campaign with CIBC allows us to showcase our thoughts and strategies for thinking outside the box and create something that makes a lasting impression. We are excited to be working with CIBC, and this campaign has provided a fitting opportunity for the brand to explore a new medium. We take what you imagine and bring it to life, "he said Steve ElmanChairman and CEO of Branded Cities Canada.

Branded Cities is proud to use the unique qualities of Dreamroom 3D to add another innovative and creative campaign to its highly acclaimed portfolio as a leader in the outdoor industry. The CIBC Smart Savings Campaign will run for four (4) weeks starting June 16 at the prime location of Yonge & Dundas in the iconic TEC Tower of branded cities and is expected to reach more than 150,000 people daily.

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Oh they said today – Athletic Greens Cat Cole – Oh Today

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Media in Asia has expanded its partnership with Hivestack in China – Oh Today

Insects, DOOH announces expansion of its partnership with the world's leading, independent programmatic digital out-of-home advertising technology company Media Group in Asia Ltd., an outstanding out-of-home (OOH) media company with a strategic focus on managing mega transport advertising media, including airports, metro lines, and high-speed rail lines. The partnership is already active in Hong Kong SAR and Singapore, and now in mainland China.

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Asiaray will allow both domestic and international buyers to activate the programmatic DOOH campaign through the Private Marketplace (PMP) deal through Hivestack SSP and will deal directly through the Hivestack ad server.

The partnership enables local and global brands, agencies and low-channel DSPs to conduct premium transport in Asia at major airports, including Shenzhen, Hangzhou, Tianjin, Haiko, Xiamen, Chengdu, Kunming, Zhuhai and Zhengzhou. Main metro stations across Beijing.

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Eileen Ku

Eileen Ku, General Manager Hiwestack China commented: “We want to partner with Asiaray in mainland China to drive more business growth for brands, agencies and omnichannel DSPs who want to benefit from the power of programmatic DOOH. Through this partnership with Asiaray, we are thrilled to be able to provide advertisers with more flexibility to target viewers on an unprecedented scale through programmatic activation through Hivestack SSP and Ad Server. "

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Troy Young |

Troy Young |, Managing Director North Asia, Hivestack said: “The addition of Asiaray as one of our most important media partners in mainland China was another huge milestone for Hivestack as we continue to grow our business across North Asia. Partnerships allow domestic and international marketers to reach more audiences across the region with more extensive coverage across premium sites using Hivestack's leading programmatic technology. "

Vincent Lam, Chairman, CEO and Founder, Asia Media Group Ltd. added: “We are excited to expand our partnership with Highstack, the industry leader in programmatic DOOH, and offer our clients additional reach and impact as part of their all-channel plan. . Through this partnership, we look forward to the benefits of the Highstack Platform to accelerate the adoption of programmatic DOOH in Greater China. "

The expansion and popularity of DOOH activation across the Asia Pacific region has grown exponentially with an annual projection growth of 14.1% in 2022 and beyond. By adopting programmatic DOOH, marketers are presented with unprecedented targeting capabilities and ways to maximize their ROI. As programmatic DOOH continues to innovate in China, there is an equally exciting opportunity for media owners and buyers who can access highstack firewall-practice technology to enable programmatic DOOH advertising to reach and engage audiences.

About Hivestack
Hivestack is the largest independent, global, full-stack, advertising technology company, programming digital out-of-home (DOOH) empowering the buying and selling side of advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada and operates in 25+ countries around the world.

About Media Group Limited in Asia
Media Group Limited in Asia is an in-house outdoor media company in Greater China with a strategic focus on managing mega transport advertising media, including airports, metro lines and high-speed rail lines. We are one of the two. -Home resource companies are working in the metro line segment of Hong Kong

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Oh the best creative last week today – oh today

Top 10 OOH Creative Execution

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OOH Best Creative last week today
Top 10 OOH creative executions that came to our attention last week
If you have seen stellar work there, we want to know about it. Tag us on LinkedIn or shoot us an email.

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1. Blue apron Recently launched the first brand campaign since 2018 Outfront


2. R. Elton John AIDS Foundation Partnership with Ogilvy UK And Clear Channel UK Elton uses John's face as a QR code to turn DOOH screens into charity points across the UK + Europe.

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3. Lego GroupOf Recent Jurassic World: The Dominion OH campaign at South Kensington Station features 28 unique designs. | ReportWW

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4. Pepper # Falsely ignores the fictitious 7-word rule for WorldRefillDay. And it works.

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5. Kylie kConveniently raids at Miami Airport near Duty Free. | Altermark, crore + Sohan SinghThere are no alternative text descriptions for this image


6. Ben and Jerry The new campaign looks good enough to eat. This bus shelter is full of tricks, it has a roof made of recycled material, a perfume kit that smells like that sweet ice cream, a 3D tub and glass bay branding. Mindshare UK Dynamics

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8. For 2022 Indianapolis 500, Mountain dew Has been used OutsideSpecial event walls to enliven the race day in the city center.

[embed]https://www.youtube.com/watch?v=zkd7Tpr6Ok0[/embed]


9. Wendy's pays homage to Camden culture with a punk-style makeover to launch in the London borough.


10. Michael Ultra Crafts location-specific creative for Detroit spectacles. | Brooklyn Outdoor

If you have seen stellar work there, we want to know about it. Tag us LinkedIn Or Shoot us an email.

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Movia – Trackside Story Sets Straight – Oh Today

Advertorial sponsored by Movia Media

By Casey BinkleyCEO A. Move the average

So anyone who knows me, or follows Movia, or any of our contributions to OOHToday, knows that we love OOH and everyone in it. We nurture channels, clients, agency partners and suppliers to see them do well and improve.

Most people will think that when I see or hear another competitor coming into space I will naturally feel threatened or worried. That's actually the opposite. I love to see new companies pop up. With trackside accounting for a small fraction of the OOH executions, I think having more groups in space would naturally put us all in more limelight. As they say "Let's make some noise and notice!"

I had the pleasure of meeting the new Adgile Media Group on Marco Island this year and they seem to have a great team. Congratulations on joining the party!

But ... there was a claim that their article was published during the event which is not correct.

The title "The First Tech-Enabled OOH Truck Ad Network" has struck me since Movia has been doing this since 2015 with our proprietary WiFi / Bluetooth measurement platform which has now granted 3 patents. We've been technology-enabled from day one to develop our MVP for about 1 year before the execution began. Since then we have been proving measurable results with brand partners Walmart, Chobani, Casper, Amazon, Dole, etc. and agency partners like Horizon, Dentsu, Kinetic, AdQuick and many more.

We are excited to see the team enter space and help us all get to the limelight. But I also like to set the story straight because our team has worked extremely hard to bootstrap our success with amazing industry partners. Thank you for helping us get where we are.

Good luck and everyone will do well! And Traxide could become even more mainstream!

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Oh they said today – 2060 Digital’s Tiffany Dagan – Oh Today

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Sydney audience near 2019 level – oh today

Our data shows that 90% of 2019 Sydney CBD listeners have returned, resumed their normal behavior and activities, with strong returns to the workplace.

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New data from QMS's Q-Data Visitors and Insights Platform shows that throughout April and May, the number of visitors across Sydney's CBD was 90% of the average 2019 level, despite the effects of COVID-19 and extreme weather events this year.

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Gema Enright

QMS General Manager, City of Sydney, Gema Enright, Says: “After two difficult and unexpected years, it's great to see people come back to town to work and play. Our data shows that 90% of 2019 Sydney CBD listeners have returned, resumed their normal behavior and activities, with strong returns to the workplace. This number will continue to grow, as companies continue to collaborate with staff to return to the office experience and continue its investment in Sydney City Hallmark events and marketing activities that bring people back to the city. You see, people are excited to be back in town. Events like the Vivid Sydney and the Sydney Film Festival mean the number of visitors will continue to grow. For example, on Vivid Sydney's opening weekend, Q-data shows that the audience grew by 18% over the weekend and by another 45% between 7pm and midnight. "

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Mark Fairhurst

QMS Chief Customer Officer, Mark Fairhurst, Says: “It is even more gratifying to see workers returning to their CBD offices and to see events like Vivid that the heart of Sydney has once again become a destination for locals and tourists alike to come and play. As audience numbers and attendance at destination events return, the demand for advertisers for our new digital city Sydney Network is growing strong and steadily, especially for the December quarter and 2023. Advertisers are passionate about the innovative digital resources we're creating, the data they can access, and the ease with which they can plan and buy City of Sydney network campaigns. We see very high levels of interest from advertisers in many segments, including those who have never used digital outdoors before throughout the entire QMS offer. We knew that winning the crown of Australia's out-of-home industry would be a game changer for the business, and as a result we were already beginning to see a change in the market. "

With more than 20,000 businesses, Sydney is a local city with $ 138 billion or 7% of Australia's GDP, and the economic center of Australia. It covers 26 sq km, with 10 separate areas and 33 suburbs *, and is home to high-income, educated and high-spending potential customers.

More than half of its 250,000 residents are managers or professionals, 44% have a family income of more than $ 140,000 a year and 49% are major spenders on lifestyle products and services.

Sydney's population has grown by 36% over the past decade, doubling the rate in Greater Sydney, and the visiting economy is set for a major recovery as it welcomes 4.1 million international and domestic visitors each year.

In June 2020, QMS was hired on a 10-year exclusive contract and another five-year option to create a premium, redesigned network of street furniture for the city of Sydney. The deal will see a newly designed suite of bus shelters, communication panels, kiosks, public toilets, seats and bins that will replace existing furniture, most of which have been in operation since 1997.

QMS's new digital network features larger, more premium displays, where 90% of advertising inventory is digital to meet the growing demand for digital outdoor advertising and increased data capacity.

The acclaimed architect, designed by Grimsh and built on the philosophy of using sustainable materials and smart technology, the QMS network will include more than 800 panels and deliver today's accessibility and inclusion standards, as well as complying with Sydney's City of Sustainable Vision 203. .

About QMS
QMS is a leading digital outdoor media company, providing dynamic and innovative advertising solutions to clients and agencies, bound by recent advances in technology and data. Connecting audiences through multiple touchpoints and customized data, we provide multi-platform engagement across our portfolio of premium landmark digital and traditional billboards, exclusive street furniture and airport locations.

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Oh Today Weekend Update – 6/19 – Oh Today

1. Bager takes OAAA to his ear

Early next week, OAAA CEO Anna Bager Metavers will share the stage with executives from Google, Twitter, IBM Watson and Diageo to discuss gaming, cultural trends and social shopping.


OOH today's reception

We've heard a lot about ears over the years. Cannes describes the event: “The Cannes Lions International Festival of Creativity is a global event for those working in creative communication, advertising and related fields. It is considered the largest gathering in the advertising and creative communications industry. "Clear Channel is a sponsor of Outdoor Lion. CEO of Out of Home Advertising Association of America (OAAA). Anna Bager The event will be hosting a 'Dinner Club Night' along with 3 panels. Inspirational to know "OAAA is putting OOH on the map at the biggest creativity event". That seems like a daunting task.

We look forward to hearing from you about this return event and looking forward to sharing it with you.

Yacht


2. Best Sunday - Q&A with Dylan Mabin

President of Geopath Dylan Mabin Her first album, Favorite Music, and the band tackled tough questions about geek days Spoiler: He rocked the trombone for a beautiful jazzy group.


OOH today's reception

Dylan Mabin has a lot of talent in Jim Johnson's story. Mabin's education, knowledge and experience in Geographic Information Systems (GIS) have made him the right person to lead the measurement of the gold standard for the OOH industry at the right time, which is Geopath. He also makes good pictures. With


3. The right ad, the right timing - breaking news ... programmatically

Dynamics Times has partnered with Radio to launch a campaign that programmatically activates relevant breaking news on digital displays in major cities across the UK within 8 hours of the news.


OOH today's reception

Kudos to Kinetic with Breaking Story Promotion across the UK. We're not sure if this is something new in the industry because American OOH companies have been showing breaking news stories with local radio and TV stations on digital out of the home for at least the last 14 years. And these stories appear within minutes of breaking news where the press release we received stated that "campaigns are going to be live within 8 hours of the news". That's not so fast. The key issue is the programmatic activation of the campaign which is a step-by-step but 8-hour shift? This needs to change significantly, namely in minutes. We look forward to hearing more and if and when others can make that program happen faster. The right ad, the right place, probably. The right time (ing), I don't think so.


4. WOO has introduced listener measurement guidelines

The World Out of Home Organization has launched its new global guidelines for measuring audiences in a single-space, image-free format. 96-page e-book Covers measurement and management policies, revised requirements for OOH audience measurement, a practical review of the global measurement methodology, glossary of definitions and terms, and link and background documentation of contributors.


OOH today's reception

The ambitious launch of the Audience Measurement Guide (version 1.0) adopted by WOO. Probably no one is more capable of putting together a guide than Gideon Adde and Neil Edelston. It happened almost all the time. New refreshed guidelines for DOOH measurement, data for automated trading and attribution, and best practices for Cross Media measurement. The collaboration seems to be well supported by the global OOH audience measurement bodies of 11 different countries, made up of 2 OOH owners and 2 OOH agencies. Collect the 96 page e-book from hereWOO Measurement Guide


5. OOH Best Creative Last Week Today

Heineken, Bumble, Universal Pictures, McDonald's - the big names are betting on OOH in this weekly feature. If you’ve seen some great work, we’d love to know about it. Tag us on LinkedIn or shoot us an email.


OOH today's reception

Bumble, the online dating app, has returned to OOH with black and yellow schemes. And that's smart. It works! It is no accident that the black copy on yellow is the number one color combination read. Note that McDonald's Creative is primarily a combination of yellow and red, hmm ... just like their full corporate color schemes.

If we want to hand out an award for 'last week's' creativity, and we haven't yet, it will go to Lamar and their Anchor Harvey (Aluminum Forging Company) campaigners. 3 Dimensional Execution. Simple unexpected. We'd probably run 'Tear Off' all the way to the catwalk and already 'pull off' a couple. But we know what.

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How To Celebrate International Plastic Bag Free Day As A Small Business

If you're shopping for a promotional bag, you're probably looking for a shopping tote that helps your customer, advertises your small business, and minimizes your environmental impact. Welcome to International Plastic Bag Free Day! This special day will help you reduce plastic pollution and inspire you to follow happy customers and business success.

What is International Plastic Bag Free Day?

International Plastic Bag Free Day, celebrated every year on July 3, encourages people around the world to reduce the use of disposable plastic bags. The goal of the day is to reduce plastic contamination by eliminating the thin, filmy plastic bags commonly used in retail and grocery stores. International Plastic Bag Free Day encourages us to see that a world is possible without the use of so much plastic.

Zero West Europe established International Plastic Bag Free Day in 2009 and it has become part of the break from the plastic movement. By 2020, the movement had grown to about 6,500 individuals and more than 2,400 organizations. This movement seeks solution to the plastic pollution crisis. Its goal is to make the planet safer for humans, the environment and wildlife.

What is a single use plastic bag?

A single-use plastic bag is primarily made from fossil fuel-based chemicals (petrochemicals) and is discarded immediately after use - sometimes, within minutes. Thin plastic (called polythene) used in single-use plastic bags was accidentally discovered in England in 1933. Disposable plastic bags began to replace cloth and thick plastic bags in Europe in 1965, and by 1979 began to spread to the United States and other countries. By 1989, single-use plastic bags had almost completely replaced paper bags worldwide.

Why is it important for the planet to reduce the use of plastic bags?

When it comes to single-use plastic bags and environmental impact, numbers say it's best:

  • It takes 100 to 1,000 years for a plastic bag to be damaged in a landfill.1,2 A bunch of that generation inherited our garbage!
  • Plastic bags usually do not break down completely but are photo-degraded, becoming microplastics that absorb toxins and pollute the environment.
  • About 500 billion plastic bags are used worldwide each year1 (Up to five trillion is produced 2) A single-use plastic bag is used once (for about 25 minutes) and then disposed of, where its actual lifespan begins (see first bullet), filling landfills, contaminating land, polluting air, and marine life 1, Poisoned up to 00. Years
  • Americans use 100 billion plastic bags a year, which requires 12 million barrels of oil to produce. The oil needed to make 14 single-use plastic bags is equivalent to the gas needed to drive a mile.1
  • About 87% of plastic bags are never recycled.1
  • By 2050, the world's oceans may have more plastic than fish measured by weight.3
  • Plastics commonly used in single-use plastic bags may contain chemical additives such as endocrine disruptors, which are associated with negative health effects, including cancer, birth defects, and suppression of human and wildlife immunity.

Single-use plastic bags have detrimental effects on the environment, wildlife and human health. Finding alternatives makes good sense!

Plastic Bags: Where's the Good News?

There is so much awareness locally, nationally and globally that what we can and should do is being taken left and right. Momentum is created because of the production of single use plastic bags, our common love and need for clean air, clean water and healthy plants, animals and people. Some progress information:

  • In 2014, California became the first state to ban single-use plastic bags.
  • By 2018, 311 local bag ordinances have been passed against single-use carryout bags in 24 states, including Hawaii.
  • As of 2018, 127 countries have enacted some kind of legislation to regulate single-use plastic bags.
  • Americans use an average of 365 plastic bags each year. This is not good news, however This Hall: Danes use an average of four plastic bags each year. It can be and is being; Let's thank the Dennis and follow their lead!
  • By 2018, the United Nations Environment Program (UNEP) finds that 127 of the 192 countries under review have enacted some form of national law to address the problem of plastic bags.4
  • 2020 marks the beginning of the era of single-use plastic reduction, with China committed to strengthening national plastic pollution control.

The best news: No one is in the dark! When it comes to plastic pollution, it's clear that the proverbial "emperor" at least doesn't dress, or wears less. The decline of single-use plastics is one of many cultural changes toward global, responsible living. Just as the plastic bag crash has evolved over the decades, so too does the repair take time. Repairs are underway and progress is being made, one person at a time and one transaction at a time.

How can my small business make an impact?

Every person and every customer has the opportunity to move the needle! You can help:

  • Reusable bag offer
  • Removing single-use bags
  • Promote International Plastic Bag Free Day by urging your customers to bring their own bags or not if possible.

Feels good to be part of the solution! Your customers will appreciate how you pitch in their favor and say "no thanks" to plastic contamination.

What are the branding benefits of reusable bags?

Putting your name in a reusable bag is a great way to lend a hand to shoppers and guests, for a reason that makes every life better. Branding is a great way to connect with customers and make a reusable bag a good vehicle for doing so. When you customize a reusable bag or tote, you see the long-term benefits in two ways: 1. The impact of your ad on a reusable bag is long lasting and 2. Your brand engages with your customer on an emotionally relevant topic.

What are the best recyclable bags for branding?

Encourage customers to be part of the plastic pollution solution by offering reusable bags instead of single-use plastic. With your name up front, you get visibility whenever they use it and you both feel confident about your carbon footprint. Popular options are designed for the long haul, not the landfill:

Budget Shopper Tote with Gray Trim: Note the bright color options and gray trim for eye-catching visibility; Gusseted bottom for increased capacity; And you can feel good about the water-resistant, recyclable, reusable material.

Large Wave Patterned Shopping Bag: Featuring a trendy pattern and wide gasket for generous packing, this bag includes more powerful handles and a plastic bottom insert to keep the contents organized.

Medium Galina Cotton Tote Bag: Long, sturdy handles allow to be carried by hand or shoulder. Choose the color of your handle to match or contrast with your personalized logo and message.

Foldable Shopper Tote: This foldway tote has double handles and folds at the corners, held smartly with a draw string closure.

Eco-Friendly Craft Paper Gail Tote Bag: This bag combines the natural look of strong kraft paper with modern materials to create a trendy tote at the right time for today's customer.

Cody Tote Bag with Ripstop Trim: This polyester tote double handles make for easy loading while the attached pouch creates convenient storage.

Contrast Shade Tote: This tote has a solid body color with contrast trim which makes this bag attractive and fashion-forward.

Medium Piper Polyester Tote Bag: This sturdy, fashionable tote handle is reinforced and is perfect for grocery stores, conferences, poolside and picnics.

Recycled Cotton Emma Grocer Tote: Can Grocery Shopping Be More Stylish? This trendy tote contains recycled cotton which is mixed with recycled polyester, collected from garment cutting waste.

Two-Tone Insulated Grocery Tote: This insulated bag has an open front pocket, reinforced handles, and a thermal food safe aluminum foil liner.

Plastic bags are a big issue

Everyone plays a small role in progress and that is the key. We can all try to move the ball forward little by little. Together, we will cross the finish line, breathe deeply (fresh air!), Live long, and say "thank you" to this miracle called Mother Earth.

Source:

  1. https://www.biologicaldiversity.org/programs/population_and_sustainability/sustainability/plastic_bag_facts.html
  1. https://nationaldaycalendar.com/international-plastic-bag-free-day-july-3/
  1. https://www.theworldcounts.com/challenges/planet-earth/waste/plastic-bags-used-per-year/story
  1. https://www.unep.org/news-and-stories/story/birth-ban-history-plastic-shopping-bag