Category: Advertising, Marketing & MediaTechnology

Advertising, Marketing & MediaTechnology

Oh Today Weekend Update – 6/26 – Oh Today

Our weekly overview of the best OOH stories you may have missed this week, with comments from BB

1. Oh they said today - Matthew Lowe of BBDO


OOH today's reception

Surprise! Surprise! A contestant has been awarded a prize who has submitted the material has passed his ‘eligibility’ date! Ordinary? I think so. Actually all too much. Who notices? Who really cares? #CannesLion is as prestigious or speculative as it is, and an award of Lions Gold's 'Magnitude' is, in fact, a pillar and, therefore, degrades. Is that the right thing to do? No. What qualifications should it have? There is no chance. Is Matthew Lowe of BBDO correct in his criticism? Absolutely.

When we are on the subject,

How about top dog, number 1, best on display, 2022 OB Rewards Handed over by OAAA at the May Annual Conference in May this year? The Platinum OBE winner was the best in the class in the OAAA competition Michael Ultra Courtside Experiencee which is, in fact, propaganda Expires September 26, 2020. Yes 2020. Eligible under the guidelines? I don't think so. And the humiliation for further injury, as most told me on the show, I still hear about it more than a month after receiving the award, "Was it really out of the house?" Not according to iSpot.tv Michael Ultra Courtside TV Spot, ‘A Complete New Experience’. Not according to most OOH veterans who know the difference between performing a TV ad and performing an OOH. Does it devalue the Obie award? OOH That’s what I like about today’s 27,000+ networks, our data says you have a smart group of people who understand and #KnowsOOH.


Hopper wrap; A man from the upper agency level (lower) comes out and asks what happened.
Like most when confronted by hand in the ‘cookie jar’, they will write Matthew Locke as an outlier. A misfit. Everyone else had less courage to speak openly but others lacked the courage to speak openly. The BBDO creative director asked the question in a recent LinkedIn post with 7 years of experience at the agency under his belt. See here 6Don't get me wrong.

Good luck to you Matthew Lo! Thanks!

- BB


2. Goodyear stands in the small town of Georgia

Budget-friendly active sunglasses brand Good For a good reason, Carl chose to start Georgia's first large-scale awareness campaign. The city (population 269) shares the same name with Carl de Fleming, Gooders Mascot and the honorary CEO.

OOH today's reception

I hope they got the results on social media that they should have expected. Let your data and software ‘for experts’ be true, the only real data to be calculated on the sales and revenue line. Forget it and you have no agency. Investments without returns cannot be kept 'burned' through cash. While I’m here, I can also do creative criticism. Cute? Probably a 6. Pink flamingo is over. Choose to use posters and cutouts and extensions as well. Correct at 6.75


3. Twenty-two frontiers outside the border

OUTFRONT has acquired a portfolio of Prime DOOH assets from Calgary, Alberta, Canada Leading Outdoor Inc.., Founded by father and son, Vance Macdonald Sr. And Vance Macdonald Jr.

OOH today's reception

It's nice to see OUTFRONT expanding their territory further 'Up Nort'. (Yes ‘H’ was intentionally omitted) Get ‘out’? Well sorry. There are already out Canada! With a few markets. Why aren't there more footprints? This could be a sign of expansion outside of North America. Consider two of the top 3 executives out there are British, why not European expansion? Yes within a little reach but why not?

Continue with the Upper Northwest of the United States to see more buying from the soon-to-be-coming OUT, when the Lamar has put some pieces of the Mid-Atlantic in their basket.


4. Study: OOH paving the way for post-epidemic marketing renaissance

OneScreen.ai's New research cites 77% of consumers are noticing their physical environment more than ever before the epidemic. 86% remember the name of a brand or product from an OOH ad they've seen.

OOH today's reception

"Remember"? Pay more attention to their physical surroundings? You decide what that means and let me know.

- BB


5. The US advertising market is flattening - an analysis of the rest of the advertising industry

OOH advertising revenue grew 40.5% in Q1, but how does it compare to the rest of the advertising industry? Standard media index The national brand represents 95% of advertising spending, with invoicing data from all major holding companies and most major independents.

OOH today's reception

Yes in the face of it, any double-digit increase is impressive. Let's remember the importance of growth compared to what?

We will compare the OOH revenue growth towards the end of the year Compared to 2019. In addition, that indicative growth thing is a 8-part or 8-face reality as each time a pole with a digital face goes to the ground or is attached to a wall. Expectations and revenue growth should be calculated with ‘same store’ or organic growth sales figures. If you continue to make more signs especially at time 8 or buy enough competition, of course you are going to grow, this is not real growth.

- BB

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Advertising, Marketing & MediaTechnology

Hit the Streets: Door-to-Door Marketing Tips to Raise Brand Awareness


Are you a wallflower in your art? Do people pass your business knowing you are not there? The personal connections that can be made to your community through door-to-door marketing cannot be underestimated, and many local businesses can benefit greatly by taking to the streets of their local community. Want to try it for your business? Here are our best tips that will literally open the door to your business.

Know your local soliciting laws

Door-to-door marketing has become even more difficult as many HOA's, apartments and gated communities have put in place a "no request" policy. Even if you don’t try to sell directly at the door, door-to-door marketing can often fall into the category of requests. So, before you print your pamphlets and hit the street, make sure you take the time to see which areas are available for request. Call HOA representatives and apartment building owners, visit nearby areas where there is no "make a request" sign, and even consider talking to a local government office about what is technically considered a request in that area. Be aware, even leaving the flyer at the door silently can count as a request in many cases.

So, what can you do for this "no request" area? You can:

  • Keep your flyers inside the mailbox
  • Ask HOA representatives for special permission to post flyers
  • Put up posters in public posting places
  • Get permission to set up a promotional stand in a local park
  • Request during parades and other local events

Pro Tip: You can also draw customers to you with the permission of a little promotional party from someone in the area or from a nearby public park! Add some loud music (see local noise rules), free BBQ or hot chocolate (depending on the season) and promote through actual social connections.

Who can benefit from door-to-door marketing?

While any business can benefit by increasing local visibility, some businesses are more suited than others to physically take their marketing to their customers. Here are some examples of small businesses that benefit the most from in-house marketing and what they can do:

Accommodation: The real estate industry is hot right now, with first-time buyers desperate to get out of the hiring game to sell cash at high market prices, now is an important time to introduce your business to your community. Gifts such as house-shaped magnets and house-shaped keychains can be easily delivered to the door or left in a mailbox for promotion that will stick around.

Local Restaurant: There are many houses nearby but there is not much foot traffic? Grab some coupons and show your community that good food is right around the corner! Customers like a good deal, and once they realize that there is a suitable place to eat near their home, you will see many more coming regularly.

Landscaping: Once you get down the street, you can often tell customers what you need most just by walking past their house! Dead lawns, dead trees, unused backyards and broken fences are all signs of a home in need of help that you can see from the street. Grab some gifts and coupons, load the car, and drive around to find hot spots for customers if needed.

Home improvement: Older houses are full, or even need some finished basements Do you know some local areas of the new build? Don’t wait for them to find you, get your flyer and magnet gifts and knock on some doors!

Pro Tip: Didn't see your art on this list? It's not broad, but the general rule is that if your main target customer base is in a specific, small geographic area and they don't know where you are, then you can take advantage of your business.

Booklets, papers, and more

When you're going through pamphlets, flyers, and door hangers, make sure you're making the most of your space without turning it into a napkin. Here are some keys to creating effective flyers for your business:

  • Focus on your title: Are you trying to promote? Sell? A special feature? An event? Place it in front and in the center where it can be read at a glance and absorbed.
  • Keep it short: There is a lot to say but no place? Give a brief description then point them to your website. Use a QR code or a short link that can be easily typed, otherwise they won’t bother.
  • Get Visual: Don't leave customers with a block of text; Add a picture! Some companies color flaunt! Something simple but beautiful that will make the difference between pinning or trashing in the fridge. Find other professional flyers for inspiration.
  • Make it relevant: Do you flyer up every week? Stop it. No one will read after the second or third round. Save your budget to promote events, gifts, big sales, or other significant changes that customers really want to know.

Pro Tip: On behalf of your customers, please get help designing your flyer. If you have no design experience, even just sitting with an RTC friend will make a big difference in how your flyer comes to customers.

Give the something they will keep

While flyers, business cards, and brochures are an essential way to share your business information, we all know that most people won't hold that flyer for long after reading it. If you really want to get your message across, give your customers something to remember about who you are when they need your products and services:

Promotional magnets

Get your name on your customers' refrigerators with your own custom magnet! Better than a business card and easy to customize with the necessary information, these simple gifts ensure that your information is at hand when your customers need it most. You can also choose a magnet shape that matches the product with your industry or choose a traditional shape like this business card magnet.

Branded pen

A fancy pen is a great gift for any door-to-door marketing campaign. Pens like these custom metallic soft touch pens are full of features that make it the pen of choice for customers to use at home and at work and keep your business logo and information in general view. Long after your flyer is lost, your pen will remind customers every day of their beautiful interaction with your business.

Custom Notepad

Stay on top of each personal reminder, grocery list and doodle after your customers create your own custom notepad! This Souvenir® 4 ″ x 6 ″ scratchpad compact and convenient notepad like 25 sheets will be used by your customers over and over again, and will probably make it an attractive purse pocket to use on the go! Easy to carry and share at the door, Notepads are a great gift to leave with your future customers.

Make the right impression

Anyone knocking on the door, make sure they see the part! Customers don’t want to be persuaded by a stranger wearing a hoodie, decorate your representatives with a uniform look that people can trust. That uniform appearance creates a sense of authority that the person they are talking to is a true professional in their case, and not some random seasonal employee who is looking for quick money. Here are some basic things every company should use for door-to-door marketing:

Promotional T-shirts

There is no need to send each representative to the heat after the suit and tie to make a good impression. All you need to look professional is a clean shirt made to represent your business. Shirt like Gildan Performance® Adult 5 oz. The T-shirt is perfect for door-to-door work, thanks to its moisture-way, antimicrobial and snag-resistant fabric.

Custom branded hat

Employees who walk in the sun for a long time should wear a hat to keep the sun away from their face anyway, so why not make that hat work for your brand? Hats like these Good Value ™ Front Runner Caps not only feel and look beautiful, but they also give a professional look to customers who might be nervous to answer their door for another stranger.

Going door-to-door to market your business may seem old-fashioned to some, but the truth is it is a very powerful way to connect with future customers. Don't just rely on the internet to get your name there. If you know where your customers are, if your local community is prime for your business, hit the street and tell them you’re here!

Advertising, Marketing & MediaTechnology

Store Windows SmartFi Media – Oh Today

SmartFi MediaAnnounces Launch of a Digital Out-of-Home and In-Retail Digital Advertising Platform Small business income +A program that enables any business with store windows - from the Bodegas to the liquor store to the gym - instantly realizing a growing and recurring revenue stream from digital advertising - at no cost to them and no management required.

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With which these activities are being conducted in partnership Samsung C&TA global construction and engineering company and a parent company of Samsung Corporation, it provides small businesses with the installation of a 55 "Samsung digital screen at no cost, which is integrated with both the Samsung Advertising Intermediary Level and Vister Media Programmatic Platform for instant revenue generation.

SmartFi Media support provides retailers with a Content Management System (CMS) for traffic analysis as well as displaying their own dynamic content. Small businesses can detect any category of advertising they don't want to run on their screen.

The program has been running beta in New York, Boston, LA, Chicago, Miami, San Francisco, Austin, Tampa since the beginning of 20022, and will soon expand to Phoenix and Washington.

Profile photo of Joe Cunigonis
Joe Cunigonis

"Small businesses are still struggling with the aftershocks of the epidemic lockdown and now the effects of inflation," he said. Joe Cunigonis, CEO, Smartify Media, “But they have significant unlocked revenue potential in the form of media value in their physical space. SmartFi Small Business Revenue + is a cost-effective way to realize this potential of repetitive digital advertising revenue without any shortage of resources for their management. The program helps create foot traffic for these businesses and enhances the store experience through content and advertising that brings energy and vitality to these locations. "

About SmartFi Media

SmartFi Media is a national digital out-of-home (DOOH) and in-retail digital advertising platform that focuses on location-based data and customer experience. Founded by technology and advertising industry leaders who understand how to use technology and data to enhance valuable retail space and maximize programmatically competent advertising campaigns for advertisers, Smartify aims to help any property owner quickly and easily understand the underlying media value of their physical space. Allowing monetization. It generates recurring revenue from digital media campaigns.

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Oh they said today – Matthew Lowe of BBDO – Oh Today

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Advertising, Marketing & MediaTechnology

Great idea for making summer drink lines and custom summer cups

Summer is about light drinks, fun drinks, tropical flavors and spending time away from home. For bars, cafes and restaurants, that means lots of foot traffic — if you know what to offer. If you don't already have a seasonal drink line to promote your summer cocktails, now is the time to upgrade. Here are some of the best marketing tips and summer cups to make your drink line the hottest swag of the season.

Why there are seasonal drinking lines

When the heat is down and customers are sweating with their sandals, they are not looking for big mugs of hot chocolate. Cups and drinks that sell well in one season may be obsolete in another season and you want to maximize your sales throughout the year.

That being said, your bar or cafe probably has seasonal drinks for years. But if you don’t offer your own drinking line to go with it, you’re missing out. Custom drink lines not only offer trendy cups and glasses to enjoy your drinks, they are a powerful tool for both sales and marketing. Customers like to buy quality beverages from their favorite places and when they use your beverage in public, they become powerful promoters of your business.

How to market your seasonal summer drink line

If you have a drink line that doesn't sell well, or you just need tips to start your drink line, you've come to the right place. Use these tips to introduce your custom summer cups to your customers:

  • Offer custom cups with free refills: Everyone loves to earn free stuff, and when that free refill comes with a trendy cup, customers will definitely line up!
  • Sell ​​them with a unique summer drink: Got a unique, home-discovered drink to spice up their summer? Offer it with your own commemorative cup so everyone knows who got the summer special
  • Sell ​​them at local summer events: Everyone loves party swags, and summer fairs and events are the perfect place for vendors to spread their promotional cups and delicious drinks.
  • Make them a to-go special: If you have quality reusable cups, customers will buy your to-go cups and bottles as they eat or go out!
  • Line up their registers: Keep your drink line visible when customers come to order so everyone has the opportunity to ask and buy their own summer cup.
  • Offer them as part of the catering package: An event catering? Make sure every guest goes home with your logo in hand!

Top tips for delicious summer drinks

Want something fresh for your summer selection? These drink ideas can be a hit on hot days or sweet summer evenings:

  • Put a spin on a classic: Throw some raspberries in a mojito or make your own pineapple-mango shake. With just a small change you can create a whole new refreshing drink that customers want throughout the summer.
  • Starting from zero: Nothing draws crowds like home-made fresh drinks. Create your own lebured and fruit juices from scratch to meet whole-food enthusiasts in search of authentic flavors.
  • Be Seasonal Exclusive: Some drinks, like Doll Whip Floats or a classic Pina Colada, don't hit as well in other seasons as summer, so why not make it exclusive to summer? Making special drinks for a limited time will give your customers a sense of urgency to return often before the end of the summer and their favorite drinks before the end of the season.
  • Find inspiration from other countries: Want to do something that no one in your area has done before? Look for foreign recipes that carry their own unique flavor blend to stay ahead of your local competitors. For example, try this Bahamas Sky Juice recipe or this popular Japanese Sake cocktail!

Fun drinks on your summer line

Although the most important part of any drink is the actual drink, what you put in it can make a big difference in the customer's appeal. Whether you’re offering these with your own unique drink mix or offering them as your own welcome, here are some trendy summer cup options to get your customers excited about your brand.

22 oz Rainbow Confetti Mood Cup

The ultimate party cup that comes with its own confetti effect, this trendy cup shows its original color when filled with a fresh cold drink. Perfect for all kinds of summer drinks and great for catering party, tops off the store, or just to sell separately at the register.

Sun Fun Stadium Cup - 17 oz

This cup is made to shine in summer due to its unique color-changing properties. Enjoy a fresh drink indoors then take it out in the sun for a whole new color to appear! Customers will love the fun of the sun ingredients almost as much as you fill it with delicious cocktails.

Mood Stadium Cup - 22 oz

Nothing brings summer party vibes like a custom mood cup! A simple and fun indicator when it's time to close your cup with such a large capacity that you won't need to refill. Serve for a delicious meal with a bucket whip and orange soda float that customers will remember whenever they use this cup at home.

Full color 22 oz. Pitcher Stadium Cup

Like the simple convenience of a large capacity stadium cup but want something that can go in the dishwasher? These reusable and reusable full color stadium cups display your custom logo in full color glory, creating your own marketing wherever it goes. Perfect for any cafe or bar, everyone will love the bright colors of this cup and the huge refill possibilities.

Grande Britebrand ™ 16 oz eco-friendly reusable coffee cup

I mean, people will still want their coffee no matter how hot it is (this is for iced coffee) so you can put your summer branding on display! These trendy reusable coffee cups are made from biodegradable wheat straw, perfect for those who want to be aware of the planet while getting morning coffee from their favorite bar or cafe.

Engraved 16 oz stainless steel ri tumbler

Take the party to the streets with this custom stainless-steel tumblr! Featuring your logo engraved on the side laser, you can bet your logo will last every season. Stack them up in the register for the perfect drink accessory that will allow customers to pick their favorite cocktail or homemade drink.

11 oz. Gia stainless steel wine glass with lid

Do you have a really great cocktail or fine wine that doesn't do justice to the stadium cup, but customers still want to take it home? These portable wine glasses are made of double-walled stainless steel to keep your drinks cool throughout the evening. Eliminate bugs and taste buds for summer sunset observers, or offer it as a regular part of your summer drink line that customers can take home.

Note: For more options, consider offering one of these stainless-steel water bottles in your summer drink line.

Whether you have a nice dining restaurant or a sports bar, customers love to take their favorite places home with them. That opportunity is not wasted! Fill their summer memories with your logo and flavored drink by creating your own drinkwear line of summer cups that they can use and reuse year after year.

Advertising, Marketing & MediaTechnology

Volta is crogging – oh today

Volta Inc.An industry-leading electric vehicle ("EV") charging network for power vehicles and commerce, has announced that it has partnered with Kroger Co., America's largest grocer, bringing a mix of DC Fast and Level 2 Volta charging stations for Kruger customers nationwide. Volta has launched 16 Kroger locations in the Atlanta and Indianapolis areas and plans to expand throughout the year to Columbus, Cincinnati, Louisville, Nashville, Michigan and Southern California.

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Volta offers uninterrupted and reliable public charging that complements consumers' daily lives and routines - where they meet people shopping, working and playing. Dazzling, large-format digital screens are strategically located a few steps away from the entrance to premier commercial locations, doubling Volta stations as an innovative media network, allowing brands to block their shopping lists shortly before they enter a store to shop. Volta's third-party measurement solutions enable the company to determine increased sales lifts and increased returns on advertising costs (ROAS) at the store level for retailers and brands that campaign on the Volta Network.

This collaboration enables Kroger to tap into Volta's high-impact media inventory for its own advertising clients, expand the power of Grosser's retail media network, and simultaneously drive measurable business results and environmental impact.

Brand Hastings profile photo
Brand Hastings

"Volta continues to accelerate the switch to electric transport by making charging as convenient, accessible and affordable as possible. At the same time, we are unlocking new economic opportunities for brands and retailers - proving that businesses can thrive while building a sustainable future that benefits all of us. " Brand Hastings, Chief Commercial Officer at Volta. "We look forward to working with Kroger to create new customer experiences and bring important EV infrastructure to communities across the country."

Increasing customers' access to electric vehicle charging is another milestone in Grocer's sustainable retailer's ongoing mission, which underscores its commitment to mitigating climate change.

About Volta
Volta Inc. (NYSE: VLTA) is an industry-leading electric vehicle ("EV") charging network powering vehicle and trade. Voltaire's vision is to create EV charging networks that capitalize and catalyze the transition from combustion-driven miles to electric miles by setting up consumer living, working, shopping and play stations. By facilitating a data-driven understanding of driver behavior to provide an EV charging solution that fits seamlessly into people's daily routines, Volta's goal is to help build the infrastructure of the future as well as benefit customers, brands and real-estate positions.

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Is Retail Apocalypse Real? – Oh today

Dean Stallone's profile photoBy Dean Stallone
CEO, PMD Media

As a leading indicator, the numbers are quite stringent; The total amount of retailers vs. all other types of stores PMD MediaIts independent storefront network is rapidly declining.

As of April 2018, retail stores accounted for 22.4% of PMD's 45,000 independent U.S. storefront network. By April of this year, just 4 years later, this percentage had dropped to 17.5% of the total network, a drop of about 5-points.

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PMD is an excellent source of information on this front. Our field staff has personally visited dozens of cities, hundreds of neighborhoods and thousands of retailers in the last four years. We can compile a narrative about the current state of the real-world retailer like a few others.

What is the cause of this fall? Is there a general trend for online brick-and-mortar shopping? Is the effect of Kovid-19 still being felt in the growth of e-commerce? And is this a trend that is increasing or decreasing as we move from an epidemic economy to normalcy?

To put it bluntly, the retailer movement has been going on since long before March 2020.

From online to offline and back again

No company is more responsible for the transition to the online world of e-commerce than Amazon. The company has made shopping so easy, and shipping so fast, that more than 148 million Americans are members of Amazon Prime - about 50% of the entire US population.

Amazon is arguably the world's most advanced online retailer, with its retail media network earning billions of dollars a year, including gold-value and highly sophisticated customer targeting for RMN.

Excluding the current retail trend, Amazon is opening brand new brick and mortar grocery stores. Amazon Fresh, as they are called, is a physical grocer, with advanced "Just Walk Out" technology, where you don't have to check out. Amazon only knows what's in your shopping cart and charges your credit card on file. (Note for thieves: no shopping is possible)

Marketing is equally attractive for these brand-new, technology-advanced stores. Amazon is taking a low-tech approach with a large portion of their marketing budget, pointing to storefront billboards and custom creative ones. Old-school sales offers and buyer specials are displayed to bring people to the store, just as grocery retailers have been advertising for generations.

Warby Parker Another online retailer that has moved to the real world. Launched as a full-fledged online eyewear store, it says most of its business is now done in more than 150 brick and mortar locations across the country. Founded in 2010, Home Tri-On was a thing of the past, even before D2C became a word. You can order 5 pairs of frames at your home or office, give them a try and then decide which one you like best.

Now, Warby customers can go to a store and try out 50 pairs and see which one they like the most. Talk to a living person and ask for face-to-face professional advice.

View from the ground

From what PMD Media brand ambassadors have seen in more than 60 cities in the last 12-48 months alone, the United States has far more retail locations than last year. While some cities have performed better than others, the major coastal metro areas of New York and San Francisco are much worse off than small markets, with Midtown vacancy rates up to 30% higher. Markets like Nashville and Austin are doing much better, with only 3-5% void rates

Since the epidemic, there has been an acceleration towards online retail, but the numbers seem to suggest a stabilization lately, especially since people are returning to the physical world after being locked in their homes for two years. Being able to touch a product for sale, see it in person and talk face to face with a salesperson is now seen as a luxury. I often found myself picking up my phone to buy something, and instead of opening my butt, I jumped into my car and went to the local store.

Retail defeat on us? Maybe. Or perhaps, now there are more choices. The miracle of personal shopping is still here and I would argue, to stay here.

After buying 100 times before, do you know exactly which toothpaste you want? An online store may be the best choice for you. Want to sit on that sofa to see if it's comfortable before you send it home? A brick-and-mortar location is still the best choice.

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Polly to push the creative boundaries of the house – oh today

Oh! Media Names Leadership Team for Innovation Hub Polly

PollyThe Creative and Content Innovation Center, from oOh! media, has announced a team of leaders who will work with advertisers and agencies to push the creative boundaries of the home.

Launched in May, POLY works with marketing and agency partners to develop and improve campaign ideas and content solutions that demand the attention of consumers as they move forward.

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Profile photo of Peter Galmes Creative director Peter Galmes An award-winning marketing specialist with expertise in digital, experimental, PR and social issues. With over 20 years of experience, he has joined POLY from Ogilvy and has worked for other leading companies including We Are Social, DDB and TBWA in some of the world's largest technology, pop-culture and entertainment brands, including Netflix, Samsung and Volkswagen.
They are Yawamoto's profile photos They are Yawamoto He is the head of POLY's operations and creative and before that oh! He joined PopSugar, a US-based pop-culture site, where for seven years he held senior leadership positions, including responsibility for driving strategy, operations and innovation.
Raen Waghorn-Hughes's profile photo Head of content, Ryan Wagner-HughesA content and marketing professional with over 10 years of experience across both publisher and brand operations of publishers including Junky Media and Fairfax.
The production director is rounding out the team led by Polly Richard Moore Who has more than six years of work experience starting from oh out of the house! Three years ago he was promoted to lead the company's production capacity as a creative production manager.

Blue Auckland profile photoNeil Auckland, POLY CEO & Chief Content, Marketing & Creative Officer, Oh! "The response from POLY has been incredibly positive, with marketers and agencies taking the opportunity to push the boundaries of creativity out of the home," he said. We've built a team that thinks first of ideas, but with the depth of knowledge and IP out of the home, offering something unique and exciting in a place we think is just about to grow and innovate. Oops! Focusing on attracting and retaining the best talent in the market, and Peter, Tara, Ren and Richard, we've put together a team of experienced creative leaders, and I'm glad to be able to work with all of them and the other 20-strong team. "

Oh, about the media
Oh! Media is a leading out-of-home media company that promotes public spaces by creating attractive environments that help advertisers, landlords, tenants, community organizations, local councils and governments reach a larger and more diverse audience.

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Oh they said today – Gustav Martiner of Greenpeace – Oh Today

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“Stay close” – Oh today

Once a week, but never weak

"Stay close"

By Nick Coston, US sales director, Neuron; Art Savant

For the past 3 years or more, whenever I connect with a person on LinkedIn, I sign out saying "Stay Close". I used to say that in my emails too, but a lot of wise people said "what will I be with"? I couldn't answer that. But the way I look at it, it must mean something beautiful. I don't say "please, get lost" or "play in traffic" or "get off the lawn".

Will Lippincott

That, you must understand.

"Stay close" was a phrase that was a nice, smart and generally, very funny publisher I used when the phone hung up. Will Lippincott was very dramatic, he would lower his voice to several octaves, then say it in a Tom Hanks flasetto tune. "Stay close". With an awkward smile always across her thin, expressive face.

He was also a good writer and editor. I imagine she has a red ballpoint pen while reading this piece and she is correcting.

I don't know where he got this phrase from, but I bet he's imitating an advertiser. Will was also a great salesman and occasionally imitated people after sales calls. However, from where I hijacked the phrase "stay close".

These days, I think it's quite appropriate.

I like to hang out with former colleagues, whom I have met over the years in my market rides, vacations, lunches and softball leagues. And since I'm out in the fields of entertainment, publishing, and advertising, you can't really help but run around with people you've drank with or fallen to their knees. Sometimes you see them on the street or in fancy restaurants. Other times you see them on TV, usually interviewed on our local networks or in the sports segment. Dad's six degrees, my kids call it.

Our industry can be quite volatile. When the economy sinks, when a huge epidemic spreads across the country, when planes crash into tall buildings, advertising is one of the first things that takes a big hit. Magazines shut down, sales staff shrinks, media buying budgets are all wasted, and people you know year after year are suddenly fired. Companies are bought, local management removed and their own people brought in. This is happening now in a medium sized billboard company not far from where I live. Longtime regulars will lose their gigs, wondering where they will end up next. It's not like they get a piece of the sale.

On the other hand, at this past OOH conference in Marco Island, FL, I saw 3 OOH media professionals who lost their gig almost a year ago. But do you know who is with them? Me. Because I went through it too. And there were those three men, two men and a woman, wearing unadorned clothes, working for a new company, representing them at the big fancy JW Marriott. As happy as it can be. Each of them thanked me for keeping in touch with them and invited me to visit their market. It has the advantage of being close.

It's not easy to do and it's not for everyone. There is an art to staying close to those who are suddenly dropped, which is no longer relevant or maybe they don't bring you business as before. You don't really need them anymore, so maybe I'll just shake hands and say hello, keep walking. The advertising industry can be very cruel, such as a private, clickish high school. Sometimes it is very difficult to be with people, suddenly you have to be associated with someone who is looking for a job.

That’s why, for so many years, I’ve embraced being around. Just this past week, in 1989, when I was working in New York City, one of my first friends lost his young son in a tragic car accident. Her son was 23 years old, the same age as my son. The expression of love and kinship towards my friend Bob, his wife and his two surviving children was immense. We’ve all been around, made a point to check in with everyone, made a point by looking at photos posted on Facebook for family events, birthdays, weddings. Occasional emails, occasional phone calls, maybe meeting every three years. Follow each other's sports teams.

Bob and his friends were all around. So when tragedy strikes, a huge community of friends gathers around him. We were all there for him, his wife and his two sons. We stayed close.

We were all in the advertising industry. We all lost our gigs, some of us more than once. Being close means giving each other confidence, naming each other for interviews, giving someone to talk to. We all went through the death of grandparents, parents and sadly, now children. Many of my former colleagues are no longer in advertising, they have become famous chefs, mortgage brokers, yoga instructors, comedians. But somehow, we found it easier to stay close.

So when I sign off, and I write "stay close", I really mean it. You could be a client, an agency, an artist, a bill poster, or God forbid, a printer. I plan to stay close. And you should too. It can mean a lot to anyone. Stay close. Because when you at least expect it, you can make their day.

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