Category: Advertising, Marketing & MediaTechnology

Advertising, Marketing & MediaTechnology

Oh they said today – Dave Trott – Oh today

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Advertising, Marketing & MediaTechnology

Oh the best creative last week today – oh today

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OOH Best Creative last week today
Top 10 OOH creative executions that came to our attention last week.
If you’ve seen stellar work there, we’d like to know about it. Tag us on LinkedIn or shoot us an email.

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1. To coincide with the launch of their new flagship store in London, Mark Jacobs The stand-out nature of the lever has been used. | Ubiquitous LimitedPicture of a car parked in front of a building


2. Hiroad Upcycling vinyl from their billboard ad in Arizona, turning the material into a kind of duffle bag. | Clear the channel

[embed]https://www.youtube.com/watch?v=PYTben71YX4[/embed]


3. The Northside Coalition didn’t need a copy or even a car to cover their points. | ohc

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4. Tommy John Tap billboards for branding efforts in Nashville, Dallas and Minneapolis. | Kwan Media Group

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5. Netflix The promotion of the new Man vs. Bee series sweetens the pot with 3-D bees in large format on the panoramic sites of the UK shopping center. | Limited space


6. Clarks A short film, Clarks and New York: Souls of the City, a New York native, involving New Yorkers featuring rapper Ghostface Killer. Jesidicax


7. Wildposting International DogelonMars

[embed]https://www.youtube.com/watch?v=QTulkolLRh0[/embed]


8. Kind of snacks Kings Cross Station in London has launched a special, 1-day Grab & Go billboard, which includes 500+ pieces of garden-fresh produce and KIND bars (of course).


9. Europe expands OOH campaign

[embed]https://www.youtube.com/watch?v=yIjcB1wo6E0[/embed]


10. Audible has created a cassette player billboard that actually plays the story of a real crime. | Talon

Audible encourages people to listen to stories through interactive billboards
Photo: The Drum
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Another DSP platform has been launched – this time it’s a boutique – oh today

Atedra Boutique has launched the DSP platform

In order to provide the easiest and fastest way for brand marketers and media buyers to buy and launch creatives, Etadra, A leading global provider of digital advertising solutions, has announced the launch Stand up An independent spin-off company focuses specifically on redefining over-the-top (OTT) advertising. The boutique, demand-side programmatic platform will first focus exclusively on DOOH.

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Adstanding’s brand new self-service application is a single destination for brand, media buyers and inventory providers for DOOH plans and purchases. Advertisers can use Adstanding's platform to access a network of 250,000 digital screens in 30 different environments and generate 42 billion impressions per month. The company started in partnership with major OOH media owners and programmatic platform providers across North America.

Pierre-Antoine Fradet's profile photo“We are thrilled to see Atedra’s OTT division turn into an independent company,” he said Pierre Antoine Fredet, CEO Adstanding. “AdStech launches as a standalone company with 16 years of AdTech expertise and 4 years of DOOH growth. We are incredibly proud of our achievements so far and the aggressive growth plans ahead of us. "

Programmatic DOOH is growing with proven proven ability to help brands engage audiences on a scale with dynamic, contextually relevant content. According to eMarketer, programmatic DOOH spending in the United States will reach $ 533 million this year, up from $ 181 million just two years ago. With its intuitive, flexible, and completely transparent design and high-quality digital inventory access across North America, Adstanding helps brands easily incorporate DOOH into their broader marketing strategies and achieve campaign objectives. Using Adstanding's self-service features, any advertiser can book a campaign with just a few clicks, regardless of their DOOH purchase experience level.Genevieve Michaud's profile photo

"Advertising encrypts and simplifies DOOH's programmatic buying and selling, enabling any marketer to drive innovative campaigns, build meaningful connections with consumers, and provide measurable ROI, regardless of their OOH skill level," he said. Genevieve MikoudVP Alliance, Adjusting.

At launch, Adstanding includes digital inventory based in North America. The company is actively working to expand its internal team, establish multiple new market presence, and expand the platform to include additional marketing channels, including affiliate TV advertising, for which the company has already amassed many premium resources and is actively seeking more.

About Adstanding
Launched in 2022, Adstanding A boutique OTT DSP that is known for bringing speed, comfort and scale to DOOH planning and purchasing complexity. This is an OTT spin-off of digital pioneer Atedra launched in 2006. Adstanding is a proud member of IAB, DPAA and COMMB.

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Two more acquisitions by Lamar – Oh Today

Stark Capital has announced two more acquisitions of Lamar

Stark Capital Solutions, Inc. announced the following two acquisitions of Lamar Advertising, an OOH-centric investment bank and financier.

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  1. Ralston outdoor advertising Shreveport has completed a division of digital and static billboard displays in LA. Earlier this year, Stark Capital raised funds for Ralston to acquire a portfolio of Texas and Louisiana-based billboard assets. Following the acquisition, Ralston was chosen to strategically spin off Louisiana assets to focus on his early Texas footprint. Stark Capital has served as the exclusive advisor to Ralston Outdoor Advertising.
  2. Millcorp, Inc.., Jackson, Mississippi has completed a split of digital and static billboard displays on the I-55. In addition to displaying high traffic-counting billboards, Millcorp has sold the underlying real estate below all billboard locations. Stark Capital has served as the sole advertising advisor to Lama.

We believe that the positive energy in the industry, arising from conversations around digital transformation and programmatic buying, will surpass any possible downturn in the economy as the Fed continues to fight inflation.

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Chris Stark Commented, “The OOH M&A market is very active and the sales multiplier is exceeding the historical average. We believe that the positive energy in the industry, arising from conversations around digital transformation and programmatic buying, will surpass any potential downturn in the economy as the Fed continues to fight inflation. "

About Stark Capital

Stark Capital, an OOH-centric investment bank, has been providing capital and consolidation and acquisition consulting services in the billboard industry for over 20+ years.

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Oh they said today – LiveRamp’s Warren Jenson – Oh today

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Advertising, Marketing & MediaTechnology

Creating a healthy work-life balance: How to support an effective PTO

"Work hard, play hard." This idea of ​​essentials during the holidays is nothing new, but it is something that many businesses seem to forget when it comes to putting together a convenience package. Unfortunately, the dangers of "all work and no play" are greater than just burnout. Without a healthy balance of personal time (not to mention the time for doctors and flat tires) employees face a number of health risks and are also less effective in their work. Now learn how to maintain a healthy work-life balance and help your employees take PTOs effectively.

Why is PTO important?

Burnout is high among employees at all levels, and a large part of it is the lack of work-life balance. Working all year without adequate personal time is extremely detrimental to your employees and can have a lasting effect on their mental health. This can lead to feelings of frustration and despair because employees work hard to make money but do not have time to spend for themselves. There is no such thing as a 15-minute break, and your employees deserve the opportunity to make a living no matter what stage of life they live.

However, effective PTO is more than just enjoying life. According to this Forbes article, adequate leisure time is associated with risk of heart disease and related deaths. Overseas travel has been directly linked to increased creativity and emotional flexibility. It improves sleep, strengthens employees against future stress, and improves overall well-being and productivity. So PTO not only helps your employees, it makes them more effective in their jobs.

What are the different types of PTO policies?

Although there are different approaches to PTO, here are some common PTO policies used in the United States today:

Acquired PTO - With this policy, employees earn PTO according to the hours they work. This method makes it difficult for employees who may need to stop sick time earlier than their time, especially if they do not collect PTO very quickly. It can also discourage employees from taking time off when they need to because they want to "save it later."

Proportional PTO - Some companies will offer a certain amount of PTO that is available at the beginning of the year. This gives employees more flexibility about when they want to use their PTO, but it can also cause problems when illness or other factors force them to use most or all of their PTOs at the beginning of the year, leaving them with a few options later.

Discreet PTO - It allows employees to take time with the approval of the manager without a fixed limit of days or hours. While this can be very effective in allowing employees to take sick leave as needed, many employers use this method to create a culture that discourages the use of PTOs or makes the application process for PTOs more difficult due to concerns. Employees will use too much. .

How much PTO is enough?

Although science still has to figure out how much to take each year, this study, often quoted in the Journal of Happiness Studies, says that to get the most out of a vacation, the vacation should last at least 8 days. When you consider at least an 8-day vacation each year, and the time for sick days, family activity, doctor's appointments, and unexpected emergencies that arise in the lives of adults, the downside is that most companies can't offer enough time. For the needs of their staff. Big companies like Google are pushing for more offers, offering a minimum of 20 PTO days per year in addition to benefits such as extended parental leave.

The truth of the matter is that we do not know how much PTO a single employee will need in a year. Some people will need more while others will need less and there is no sure way to predict this. So, instead of asking "How much PTO is enough?" We should ask "Are my employees' needs being met?" "Have they taken a lot of personal time this quarter?" And "When was the last time they got at least 8 consecutive days off?"

Bad PTO practice to avoid

Unfortunately, even employees with prudence or adequate PTO often don’t take as much as they need. Many companies, intentionally or unintentionally, discourage the use of PTOs through their company culture and policies. Here are some things to avoid that could hinder employees from getting a healthy amount of PTO:

  • Excessive work stress: When your employees have more work than time, they will not feel safe in taking the required PTO. For these employees, taking a PTO means a back-up workload that creates more stress than any vacation.
  • Difficult approval process: Do your employees know how to get approval? Can they ask their manager directly, or are there different levels of approval for climbing? Can their requests be granted if they ask in advance? If the PTO is not accessible, it is worthless to your employees.
  • Open discouragement: Are your managers commenting on how much PTO your employees are taking? "Wow, this is a long vacation" or "How did you still leave the PTO?" Small comments like this may seem innocent, but they make employees feel guilty for exercising their contractual rights in their PTO.
  • Praise those who do not take it: When you praise employees for not taking the time, you are sending a message to others that leaving their well-being will give them more benefits in the eyes of the company. In reality, not accepting PTOs is bad for employees and their productivity.
  • Block time: While it is true that most of the time, not everyone can take all their time at once, it is important that employees are aware in advance that certain times are either out of range or difficult to schedule for the PTO. Otherwise, your employees may save all their time for the Christmas holidays which is ultimately denied.
  • Do not respect the PTO: What does it mean to take a PTO if your manager blows up your phone with text and email all the time? Time off is time off, which means there should be no work at all. Conversely, any expectation will not only discourage the use of PTOs, but also render those PTOs ineffective for the sake of productivity or well-being.
  • Policing off time: Are you counting every hour away from the desk as a PTO? Are employees unable to change hours around doctor appointments and other non-restless necessities? This may seem like a good time management, but you are really just consuming the time that should be saved to maintain the mental and physical health of your employees.

How do I encourage employees to stop on time?

While it is important to avoid discouraging PTOs, it is also important that employers take an active role in encouraging it. American work policy often makes employees feel guilty for taking time for themselves and proud for not taking time off. Here are some ways to keep your employees in the right mindset to truly benefit from a healthy work-life balance:

  • Appreciate the PTO openly: When an employee takes leave, make sure they are feeling good about it! Tell them they deserve it, they should enjoy it and turn off their phone so they can really disconnect. Let them know that they have nothing to feel guilty about and you are happy that they are taking care of themselves.
  • Encourage with reminders: Notice your employee didn't get leave this year? Ask them if they have any plans and encourage them to get approval in advance. New recruits may feel nervous to ask for leave, especially when they want to impress you, so make sure they know you want to use their PTO.
  • Stay well stuffed: I know, easier said than done, but companies that have enough employees to cover their workload will have healthier, happier and more productive employees. Not only does this reduce work-related stress, but it also makes it easier for everyone to take time off without having to work later for others or for themselves.
  • Set expectations in advance: Are there certain times of the year when it will be difficult to schedule a PTO? Do you need employees not to take more than a certain number of days off in a row? Make sure these expectations are discussed in advance so that employees can plan accordingly.
  • There is a simple approval process: Involve as few people as possible in your application and approval process and keep it straight. If you email 8 people and spend a week adjusting the calendar, you need a new system. You also need to ensure this process while onboarding.
  • Manage your schedule well: PTO is not the only thing that needs to be well defined. If the workload is unexpected and irregular, it's important that you find ways to better schedule it so that employees don't have to cancel vacations for last-minute projects or changes that should have been planned early in the quarter.

But how do I prevent PTO abuse by employees?

Worried your employees are going to abuse their PTO? This is a common concern, especially with companies that use a prudent model for their PTO policy. However, the solution starts with trusting your employees more. Believe that you have hired responsible adults who care about their work and company. Believe that they are able to make good decisions about personal time without affecting their work pressure. Most importantly, believe that if they ask for a holiday, they need it.

Of course, not every employee survives with your confidence in them. Fortunately, the company has performance reviews. If you notice that an employee is using an average PTO and they are not getting their job, talk to them. Are they suffering from health problems? Don't they know how to manage their time effectively? Whatever the problem, work with them and if it can’t be resolved, it’s time to hire someone else. When you fill your business with responsible and loyal employees, your business will benefit. But punishing everyone out of fear that one person could abuse the system would create more problems than it solves.

An unhealthy workforce nurtures an unhealthy company. This is why it is so important to take care of your employees by giving them proper personal time — even if it means the company pays more at this time. The truth of the matter is that the investment is valuable, providing high productivity, reduced healthcare costs, low turnover and overall work satisfaction from healthy and happy workers. If your employees do not accept the PTO, it is time to change.

Source:

https://www.forbes.com/sites/carolinecastrillon/2021/05/23/why-taking-vacation-time-could-save-your-life/?sh=22232a2624de

https://link.springer.com/article/10.1007/s10902-012-9345-3

https://www.businessinsider.com/google-increases-vacation-days-and-parental-leave-for-employees-benefits-2022-1

Advertising, Marketing & MediaTechnology

Flying, flying, flying … – Oh today

Oh ... here's one thing

By Jim Johnson,
Managing director, Johnson, Freight & Company

https://youtu.be/ejzDJkUXgdw

Mr. B sent me an email and asked if I was going to produce for this coming next Monday. I said "Hey I'm on vacation this week and I don't think I can make a delivery for you." Without missing a beat, he replies with "Hey you're not on vacation, you're in position, reporting from Europe, and besides that it's a tax write-off".

Hmmm, that's something to think about. That’s what I thought I had in my wine import business. (Okay, I'm kidding for those who take me literally.)

Anyway, below is a little “melancholy” of European outdoor from my recent trip. The outdoors in the UK and Italy is lively and good, needless to say, although IMHO is much more street level and / or location-based focused than the United States, I must say. Jesidicax The twins outside London on the M20 (or was it the M5?) Were quite impressive as was something Global's And Of the ocean Spectacular inventory.

… But as Dorothy once said, there is still no place like home (especially when it comes to large formats with decent distribution).

Hi beautiful!

jfco.com
Securities transactions through SteelPoint Capital Member Firm FINRA / SiPC

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Kind Snacks makes the ‘Grab + Go’ billboard – oh today

The billboard is filled with 500+ pieces of garden-fresh products and KIND bars

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For just one day, Kind of snacks Launched a Grab & Go billboard at London’s Kings Cross Station, filled with 500+ pieces of garden-fresh produce and KIND bars (of course).

The campaign comes after Kind Snack's own study revealed that only 13% of Britons eat a handful of nuts daily, but about half of Brits (47%) will eat more nuts if they are convinced they are a healthier alternative. So, the theme of Kind's campaign is to equate nuts with fruits and vegetables.

Audrey Arbini's profile photo
Audrey Arbini

"At KIND we've been talking about the nutritional benefits of nuts for a long time, but our research shows that most people are not taking their recommended daily meals," said Kind Snacks UK's head of marketing. Audrey Arbini "Our grab and go billboard has shown in a simple, exciting moment that nuts should not be left out of the nutrition conversation," he said. In fact, they should be promoted equally with other nutritious, whole foods such as fruits and vegetables. "

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Pandora has launched a 3D billboard in Times Square – Oh Today

Black Music Month is being celebrated

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To celebrate Black Music Month and promote the initiative in style, Pandora Has gone beyond traditional online advertising and promotional tools. Working together with innovation technology companies BCN VisualPandora unveiled a giant anamorphic 3D billboard on June 18, serving as a focal point for a Times Square dance party takeover.

[embed]https://www.youtube.com/watch?v=-6oo_kx-snk[/embed]

The 3D animated unit is the first fully choreographed motion-capture (MOCAP) based 3D billboard to be created, and a true testament to Pandora's innovative approach. To preserve the authenticity of the movement and celebrate the featured dance styles in their most accurate forms, BCN Visuals uses the Rococo Full Body MOCAP Suite to track and record the body movements of a group of professional African American performers with the most precision. The tip of the individual fingers. Motion data was then handed over to a team of CG and VFX artists who brought to life four unique animated scenes featuring Hollywood movie quality 3D characters and environments.

BCN Visuals is an award-winning international innovation partner that creates exciting global experiences for brands and agencies. We bring digital storytelling to life through the world's most creative and exciting 3D advertising campaigns.

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OOH Classifieds Today – New Real Estate Opportunities – Oh Today

Out of the scope of home career

OOH Jobs, wrapping vehicles, printing,
Mobile billboards, photos, truck parties, experimental

Here is today's selection of #OOH jobs and services

Employment-
Table-
Real estate, operations, creative and administrative
Link Media Outdoor-Real Estate Manager
Formatco-Sign installer
Formatco-LED video screen service and installation technology

Sale
Surround Media Group -Business Development Representative (remote)

Management

PrintingCircle Graphics & Associated Poster Inc.Printing

Service -Take it out, Photofetch, Move the average, Wrap

Free representative (Want position) Available space is subject to free
For ad rates and information, email: [email protected]

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A

Oh recruitment
Oh owners
Contact us today

Link Media Outdoor

Real Estate Manager

Springfield, MO and Kansas City, MO

A great opportunity for high energy talent Accommodation Field to join our fast growing company! You will be in the front row, expanding our footprint, discussing lease renewals and other real estate transactions. Obtaining permits for development of greenfields, identification of new sites, securing leases and construction of new installations. This is a pay plus tiered commission compensation program.

For additional details and to apply, visit our website: https://linkmediaoutdoor.com/careers/

Contact: Robin Carp - [email protected]

———————————————-

Business Development Representative (remote)

Business development representative

Type of work: Full time

Job Description:

EMG is looking for an inspired and enthusiastic business developer dedicated to helping us grow. This introduction will include multi-channel outbound prospecting for setting up new business meetings. Representatives will work directly with CEOs.

Responsibilities:

  • Experience daily direct contact with local and national companies.
  • Create new accounts by outbound prospecting (email, cold calling, social, etc.).
  • Set up appointments on a weekly basis.
  • Lead the generation through sources like ZoomInfo and Winmo.
  • Attend appropriate digital / virtual meetings.

Eligibility:

  • Candidates must have excellent communication skills and strong organizational skills.
  • Must have proven ability to develop and develop client relationships.
  • Ability to achieve results while working independently.
  • Computer savvy with email, Microsoft Office suite and virtual meetings.
  • Advertising experience is a plus.
  • Candidates with 3-5 years of sales experience with proven track record are strongly encouraged to apply.

Advantages:

  • 401K plan with match
  • You will not answer
  • Room to Grow
  • Ability to work remotely
  • The salary plus commission structure is consistent with the experience of the candidate.

Company contact:

  • Encampus Media Group (EMG) is a nationally scaled multi-media company that has been around since 2001. We offer over 20 exclusive media features that go through the chaos of advertising and exceed clients ’expectations. EMG is one of the largest field forces in North America that allows activation in more than 400 markets. As a result of thorough execution, EMG has experienced double-digit annual growth since its inception. EMG continues to develop new media platforms that provide unique opportunities for advertisers to make an effective impression.

Contact: Please send cover letter and resume to Don Winter ([email protected]) and Adam Pierce ([email protected])


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formetco 360 software logo

Formatco Is experiencing tremendous growth and is currently recruiting for the following positions in Georgia:

  • Sign installer
  • LED video screen service and installation technology

To learn more and apply, visit:

https://www.indeed.com/cmp/Formetco/about

Formatco The package offers a wide range of benefits including health, dental, vision, short-term disability, long-term disability, life insurance, 401K, and a given time off. Formetco requires a drug-free workplace, and a pre-employment drug test.

EOE

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Message for Wrapify

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Do it outside the media The largest national Mobile billboards And field marketing companies.
With streamlined and scalable activities, it can run its mobile billboards and field marketing efforts from outside to any market across the United States, as well as offering key employees across the country, including national account executives, operations team members, lead drivers, drivers. National Field Manager and Brand Ambassador.

Since 1997, the company has established itself in creating key partnerships in the industry that help you create more integrated and unique deliverables, including almost any type of vehicle or resource needed for your campaign.

Driver Carrier Link: https://www.doitoutdoors.com/careers/
Product / service link: https://www.doitoutdoors.com/mobile-billboards/

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A message for Movia Media

Helping brands maximize their advertising results
With a unique combination of mobile advertising and technology.
Movia installs tracking and Wi-Fi collecting devices on trucks that act as moving billboards,
Provides real-time impression analytics and retargeting opportunities.
Brands can view their real-time dashboard
To see when, where and who saw their messages and track their ROI.
www.moviamedia
Email: [email protected]

Phone: (416) 271-1008 / (212) 851-6587

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