Corinthians, a leading digital media and promotional technology company, and Rapaport, Interpublic Group’s media and marketing solutions division, the global out-of-home (OOH) media purchasing and planning agency for the IPG media brand, have announced the launch of a technology. Partnerships that will strategically accelerate programmatic growth. The partnership expands Raptor’s offer to include a real-time, data-driven programmatic approach to digital out-of-home (DOOH) with the ability to leverage mediabrand-owned audiences.
This is a moment of truth for our industry because companies realize the power of data
Quotient’s technology platform enables custom, more sophisticated and fast-performing media planning strategies designed for OOH. As programmatic and addressable media solutions enable marketers to better identify audiences, it is becoming an increasingly important tool for outdoor advertising, as evidenced by the significant increase in programmatic / addressable advertising year after year in rapport between 2021 and 2020. Cotient’s programmatic DOOH solution for reporting specific components includes:
- End-to-end planning, activation, and measurement using MediaBrand-owned high-value audiences (HVAs) and first-party data from clients.
- Use of real-time triggers such as weather, supply chain effects, and timely event tracking to dynamically customize targets and customized messages as changes occur.
- Access to a comprehensive inventory catalog through integration with all major SSP partners.
- Using the value of physical location in the consumer journey.
“Ongoing digital innovation enables our teams to better reach the goals of our clients,” he said. Chris Olsen, President, United States, Relations. “We have chosen Cotient as a technology partner to integrate national and local insights, integrate our proprietary data sets, improve our existing tools and, most importantly, accelerate our programmatic growth to scale.”
“We are honored to partner with RAPORT to drive OOH digital transformation for clients. This is a moment of truth for our industry as agencies realize the power of data to unlock insights and send more relevant messages to consumers wherever they are, “he said. Adarsh Chait, Senior director and co-founder at OOH Practice Lead. “We believe that proper planning and precise activation go hand in hand and will continue to innovate and develop leading technologies for this amazing industry.”
About quotient
Cotient is a leading digital media and promotional technology company that creates integrated universal brand-building and sales-driving opportunities to deliver valuable results for advertisers, retailers and consumers. The Cotient platform is driven by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of buyers every day and deliver measurable, growing sales.
About relationships
Rapport is the out-of-home (OOH) media purchasing and planning agency for IPG Mediabrands. The strongest of its relationships, and best known for its rewarding connections, is Report, a collaborative and progressive think tank that provides valuable results for both clients and partners. As OOH becomes more engaging, interactive, and content-driven, the report can perfectly navigate through the growing media landscape.
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