Body Shop North America announces continued efforts to support 2SLGBTQ + youth in a destructive legal cycle and increasing inequality. In the United States, the Parental Rights Bill on Education, created by the media as a ‘Don’t Say Gay’ bill, was recently passed in Florida, and now, the 2SLGBTQ + Copicat Bill threatens the safety and privacy of students and educators in other conservative states like Texas and Tennessee. Emergence.
In response, activist beauty retailer is launching a Pro-2 SLGBTQ + creative campaign that directly opposes the law. The campaign will be enlivened by retail signboards, digital initiatives, an educational hub, non-profit partnerships and the sale of dedicated products.
From June 1, visitors to the brand’s North American stores will see bold, colorful signboards, videos, and specially designed clothing worn by retailers with bandana and pins that read, “We don’t do that.” Just Say gay we say more … “followed by a list of 2SLGBTQ + identifiers, including” pansexual, “” bisexual, “and” trans “, among others, for 2SLGBTQ + and capturing the feeling” we say it all “in solidarity. The body shop will also place outdoor advertisements at key wall construction sites, outside cafes and in other high-traffic areas in the city center, urging the passage of equality laws.
“Our priority is to make this pride, and always, work towards a world where 2SLGBTQ + youth are safe, supported and able to show as they are.” Hillary Lloyd, VP of Marketing and Corporate Responsibilities for Body Shop North America. “We hope this unimaginable campaign will speak the truth to the power and help our 2SLGBTQ + customers and partners feel at home with The Body Shop.”
Stores across North America will also be equipped with information tables and QR codes that take customers to The Body Shop’s Digital Pride Hub, which will include educational resources and a petition hosted by the brand’s charitable partners who advocate for young people in the United States and get better Canada. .
In the United States, the Pride Hub Petition is urging consumers to support the 2SLGBTQ + youth by calling on Congress to pass the Equality Act. The petition would allow consumers to automatically create a letter to their senator calling for support for the bill, which is widely regarded as the single-most important part of federal law protecting 2SLGBTQ + rights.
In Canada, the petition asks consumers to sign a pledge to speak out against intolerance and hatred of Eat Gates Better Canada.
“Young 2SLGBTQ + people are facing attacks on our physical autonomy and rights,” he said. Sydney Green, Digital Content and Strategy Manager, Advocate for Youth. “This year, it is important for proud companies, organizations and individuals to do their utmost to pass the Equality Act, which will provide protection to Cuar and trans youth who have been attacked in many parts of the United States.” Right now. “
Body Shop recently launched an “Out for Love” highlighter makeup range in three different shades. From May 31St. Until 31 AugustSt.Each sale will earn $ 1 It Gates Better Canada and a lawyer for young people in the United States, up to $ 10,000 for each company.
“We are proud to partner with The Body Shop this year to inspire a better future for all, by working to create opportunities that promote hope, resilience and determination for 2SLGBTQ + youth this year,” he said. Omid RajviEat Gates is the Executive Director of Better Canada.
This Pride Campaign is a continuation of The Body Shop’s support for 2SLGBTQ + rights. Last year in the United States, retailers sent thousands of consumers letters to senators supporting the Equality Act and raised 35,000 for the Equality Federation, a grassroots organization that builds state-based force for 2SLGBTQ + people and policies. In Canada last year, The Body Shop joined the All Blood is Equal Alliance for Campaign to End Canada’s Discriminatory Blood Ban, eliminating potential donors based on sexual orientation and gender identity. In April of this year, Canadian Blood Services announced that it would end the policy.
About Body Shop International
Founded in 1976 in Brighton, England by Anita Roddick, The Body Shop is a world-renowned brand and a certified B Corp. Body Shop seeks to bring about positive change in the world by providing high-quality, naturally inspired skin care, body care, hair care and ethically and sustainably made-up make-up. While the business may be a force for good, this philosophy is still the driving force behind the brand. Body Shop operates about 3,000 retail locations in more than 70 countries.
About Advocates for Youth
Advocates for Youth is a 501 (c) 3 organization that champs up efforts to help young people make informed decisions about their reproductive and sexual health. Advocates boldly support a more positive and pragmatic approach to adolescent sexual health, focusing her work on young people aged 14-25 in the United States and around the world.
Canada gets better about it
Eat Gates Better Canada is a registered Canadian charity that envisions a world where all 2SLGBTQ + youth can live equally and know their qualifications and abilities as individuals. It aims to promote, empower and connect 2SLGBTQ + youth across Canada.