Outdoor Solutions Group has launched a digital advertising network with New York Waterway
Outdoor Solutions Group is proud to announce the evolution of a digital technology in the advertising program of the New York Waterway Ferry System. Between the iconic NY Waterway ferry terminal and ferries, the new digital network media opportunity provides advertisers with an eye-level dynamic digital canvas to reach their target audience of thousands of people who travel across the ferry system in New York City every day.
This first phase of the digital network is located in Midtown W. 39M St. NYC and Port Imperial Wyhauken NJ Ferry Terminal, as well as the highest trafficked ferry. The UHD Samsung QMR series displays and 27 digital displays consisting of fourteen 75 “portrait displays, one 55” portrait display and twelve 43 “portrait displays inside the ferry using BroadSine content management and programmatic software.
According to Geopath, the digital display network generated a total of 4,525,444+ weekly impressions and an estimated 1,174,176+ “Digital Moving of Homes” total weekly impressions inside the ferry.
Rosemary Valenti“We are excited to bring the dynamic capabilities of digital displays to the New York Waterway ferry commuter system,” said the CEO of Outdoor Solutions Group. Improving the integration of digital appreciation and advertising opportunities for our partners and clients. The TSI Touch’s custom in-wall enclosure, combined with protective anti-glare glass, compliments the new digital network’s existing design and location on New York Waterway. “
Matthew ValentiAdded the capabilities of Ultra-HD digital displays programmed by Broadsine, upgrading our advertising program with more lasting impressions, where we reach every day. This type of advertising provides an effective opportunity for promotion. “
“It was a great opportunity to collaborate with TSI Touch’s Outdoor Solutions Group and combine our efforts to provide a premium signage experience on the NY Waterway Ferry System.” Says Gary Mundra, President at TSI Touch. “We are delighted to be able to provide this project with an innovative digital signage solution and to be able to offer our partners nothing but the best,” Mundrak said. He added, “Our solution will help inform and reach thousands of passengers every day.”
Pearl Media and Outdoor Solutions Group have been partners since 2021. Anthony Petrillo“The new digital inventory allows brands across the entire waterway system to reach these aspiring audiences without interruption,” said Pearl Media CRO. Our partnership with OSG has always focused on developing the most meaningful media options for clients, and this digital integration does just that. Brands now have the ability to communicate with waterway travelers in a more efficient way. “
Outdoor Solutions Group has partnered with Oak City Integration to launch the digital network. “Oak City Integrations is excited to collaborate with OSG and a team of partners for this installation. Transportation display technology is constantly evolving. A broadsign-driven environment is capable of running both single content synced across all Samsung screens – multiple creative dominance, as well as selected screens. Run – the dominance of a campaign: Together we have created a system that can be creatively smart, remotely monitored 24/7, expand and easily contract and reach the most sophisticated customers in the New York and New Jersey area. ” Says Daniel OdhamOwner of Oak City Integrations.
About Outdoor Solution Group:
Outdoor Solutions Group represents the New York Waterway Advertising Program. The new digital display ad network incorporates new eye-level digital displays inside the most trafficked NYC and NJ ferry terminals and inland ferries operated by NY Waterway. OSG also represents NY Waterway’s NYC bus, commuter ferry, and station-dominated advertising program wrapped in a fleet of media programs. For more information, please visit https://www.osgnyc.com.
About Pearl Media
Pearl Media develops, manages and sells unique marketing digital and static media opportunities. Working with Class Real Estate Assets, Pearl digitizes urban core mixed-use commercial spaces, transit centers and transit-adjacent properties in the top market with premium place-based digital signage networks. We target and convert premium large format static properties and empty storefront outdoor advertising opportunities out of the market. . For more information, please visit https://pearlmedia.com.
About TSI Touch
TSI Touch seeks to touch the world through visual technology. The employee-owned company is a leading manufacturer of touchscreens, digital signage, and protective solutions for commercial grade displays and video walls. TSI Touch is constantly dedicated to providing customers with high quality, affordable solutions. Customer satisfaction is the organization’s highest priority and as a result, TSI Touch offers the best products in the industry. For more information, please see https://www.tsitouch.com/
About Oak City Integration
Oak City Integrations is a consulting firm that plans to set up a digital content management network, starting with the concept. Specializes in digital signage, projected content and interactive experience design for lifestyle centers, transit systems and experiential events. For more information, please contact Daniel Odam.