AdQuick.com has announced a partnership with Lob, the world’s leading direct mail automation platform, to provide customers with cross-channel direct mail retargeting, the world’s leading out-of-home (OOH) advertising platform. This partnership enables advertisers to easily and efficiently deliver direct mail ads to an audience of consumers who have previously been exposed to outdoor advertising.
“It is well known that increasing the number and diversity of consumer touchpoints increases response rates – and that OOH, in particular, increases the effectiveness of other channels,” he said. Matthew O’Connor, CEO of AdQuick. “As the effectiveness of digital advertising continues to decline, intelligent marketers are actively seeking to diversify their media mix. By partnering with Lob, we are working with marketers to increase their outdoor advertising campaigns and integrated, targeted, cross-channel campaigns. That’s why I’m making it easy. “
Direct mail retargeting capabilities have been made possible by the use of mobile device location data to track OOH ad exposure. AdQuick shares mobile device identifiers for consumers who have been exposed to OOH ads, and Lob sends mail pieces directly to these same customers without interruption. Lob offers hyper-personalization and customization options in a number of attractive direct mail formats such as postcards and letters. Delivery can happen on any scale and frequency, which means advertisers don’t have to invest millions to capitalize on the benefits of integrated, all-channel promotion. Both platforms offer end-to-end analytics and campaign attributes to enable strong campaign performance measurements for their respective channels and measurable ROI.
“Lob is proud to partner with AdQuick and continues to innovate the use of direct mail for modern marketers using data from outdoor advertising,” he said. Scott Cunningham, Head of partnership for the lobby. “Direct mail and outdoor advertising are two essential marketing tools that enable data-driven advertising. We look forward to pushing the envelope with one of the most innovative OOH marketplaces available.”
About AdQuick, Inc.
Founded in Los Angeles in 2016, AdQuick.com is a leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure all types of outdoor advertising. With over 1100 media partners, all types of OOH Media broadly, AdQuick connects advertisers and companies with OOH Media Owners anywhere in the United States and abroad, including the United Kingdom, Canada, Germany, France and 13 other countries.
About the lobe
Lob is the only direct mail automation platform for the digital age. Lob’s platform automates the direct mail execution process for the enterprise, consistency with creation, print, post, delivery, and end-to-end analytics and campaign attribution on any scale. More than 10,000 businesses trust Lobe to convert their direct mail into intelligent mail.