Launches Audience-Based Shopping for Outdoor Media – Oh Today

Audience-Based Shopping Allows marketers and advertisers to purchase outdoor media based solely on their target audience., the world’s top-out-of-home (OOH) advertising platform, has announced new capabilities with the introduction of visitor-based shopping. With this development, AdQuick users can now purchase OOH Media entirely based on their target audience – making it easier for any advertiser, including brand advertisers, ecommerce companies and place-agnostic media strategies, to plan and purchase OOH Media.

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“Our brand and agency clients tell us that they often strive to reach a specific population, no matter where they are in the country,” he said. Matthew O’Connor, CEO of AdQuick. “Our new audience-based shopping feature allows advertisers to buy the best ad units based on their preferred target audience, rather than limiting their campaigns to traditional location-based purchases.”

Audience-based shopping allows advertisers to mediate price variations within the market and reach their population more efficiently. By opening the aperture to the width of all available OOH media from a specific location or market, advertisers can reach their target audience 30-50% less than focusing on specific locations.

Ted de-Fratto's profile photo“When advertisers plan unit-by-unit or limit their campaigns to just a few markets, they ignore more than 95% of all potential OOH units available,” he said. Ted de-Fratto, Product director of AdQuick. “By contrast, with more than one million OOH units across the country, they unlock trillions of combinations. While it may be impossible to plan manually, AdQuick automates the visitor-based shopping selection process to make it faster and easier. “

For the convenience of audience-based shopping, advertisers only identify the audience they want to reach and important campaign parameters such as maximum cost per thousand impressions (CPM) or required media limitation. AdQuick then develops a tailored OOH plan designed to reach this audience at the lowest possible price available.

“Marketers and advertisers have had decades of success in online marketing with data-driven advertising,” said O’Connor. “Audience-based shopping at OOH offers the same benefits, without the ad-hoc or brand-safety concerns that plague online advertising space. AdQuick is pushing OOH advertisers out of tradition for better engagement at more efficient prices.”

About AdQuick, Inc.
Founded in Los Angeles in 2016, is a leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure all types of outdoor advertising. With over 1,100 media partners, all types of OOH Media broadly, AdQuick connects advertisers and companies with OOH Media Owners anywhere in the United States and abroad, including the United Kingdom, Canada, Germany, France and 13 other countries.

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