Optimized listings are easily discovered on Amazon, have a high click-through rate (CTR), have a high conversion rate, and result in more sales. It sounds simple enough Start selling on AmazonRight?
Wrong.
95% of Amazon sellers fail within the first 12 months. Completely new strategies and tips are needed to rank search results for product listing optimization on Amazon in 2022.
Optimization =! Best practice
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You’ve probably heard of the importance of things like that Relevant keywords And product pictures for your Amazon listing. How to maximize focus on keyword optimization, product titles, and bullet points for Amazon listing optimization. These are good tips that list good results, but Don’t sell good Amazon listings.
The truth is, most tips are vague to be helpful, and some tips (even from Amazon!) Are common mistakes. They’re not telling you what makes a great list great, they’re just telling you what the starting point is. Isn’t that exactly the definition of “optimized”?
If you haven’t started with some of the search engine optimization basics, such as search terms and backend keywords for your Amazon listing, first tackle those areas before you begin these 6 steps. If you are already aware of the general best practices, you can use these 6 hidden steps for Amazon listing optimization to ensure that you are among the 5% of successful professional sellers in 2022.
Step 1: Standing in product categories with external traffic
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The external traffic you bring in affects how optimized Amazon’s algorithm considers your listing and should play a key role in your Amazon SEO strategy.
Why is that? First, Impressions are gained in a10 algorithm. A10 is not like other search engines. The current version of Amazon’s search engine algorithm is a10, and The biggest change between A9 and a10 The algorithms have to do with how much “credibility” a10 uses to determine the ranking of the list. Impressions are gained in a fluid, global, diffused way.
Second, All of your competitors are optimizing their product listings for organic, on-site sales. They’re buying ads for sponsored products, checking search terms, and doing virtually anything else on Amazon to get you past your product segment. Taking your strategy offsite and into other applications results in more sales from less competitive areas and traffic sets you apart as an Amazon seller. Many vendors have used TikTok to create them Amazon products are famous on the internet.
You don’t have to start setting up a Google ad to get it: Amazon listings can get external traffic through social media, blog posts, influential marketing and much more.
Even if you have your own website, you should consider taking customers to Amazon’s online marketplace. Boosting Amazon SEO is not enough to integrate your Amazon marketing strategy with your other sales funnels, remember that features like prime shipping can increase customer satisfaction and help you provide the better customer service you need for more revenue – term
Step 2: Don’t follow (some) Amazon listing optimization guidelines to keep relevant keywords
To be clear, you should follow All policies of Amazon. Don’t drop the Amazon seller rule book and expect to do well; It only mentions the best habits so that there are some shaky houses.
Which listings seem to be optimized for you?
Source: Gorilla ROI
One of the best habit breaks Selectively add more than generic keywords Titles, bullet points, and product descriptions, and Add more descriptive terms In the Title and Bullet Point sections. Follow other guidelines.
These guidelines help to make the listings more uniform and basic so that the site is not cluttered and buyers can easily compare. But they should not be completely ignored As indicated by gorilla ROIThere comes a point where short and sweet will not optimize your Amazon product listing or increase your click-through rate.
Don’t stuff all the keywords you can in your product titles, product descriptions and bullet points. But Consider thoughtful exceptions for descriptive terms for important keywords and key product features.
Step 3: Use product images, videos and A + content for emotional appeal
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Much more than accurate image frames and white backgrounds, products go into image optimization and visual content. Your Amazon listing will help your target audience visualize the features of your product Product images, videos and A + content Optimize your Amazon product listing to help visualize potential buyers:
- Dimensions – How big / small is it? Even if you add it to the description, buyers will be able to guess roughly through your photo.
- Materials – Especially important for products like clothing.
- Different angles – what do you see behind it? What’s up, or further away?
- Usage – How to look fit in a model? How will my baby interact with the toy? How can this tool be used?
- Advantages – It’s not like the product features Use plain text and / or images to let consumers know the results of your product.
The side (s) that your main image cannot cover should have additional photos and videos. Guidelines such as “Do not include props” may prevent you from providing context in your main image. The rules for optimizing product images and videos outside of the main image are much more modest and give you the freedom to add this topic to your listings while following the site’s standards.
Use A + content to visually minimize. A + content (previously enhanced brand content) is not indicated so keyword ranking is not important. This is especially useful for additional images and charts that help the buyer visually summarize your product description. This is a much less used area of the list which is not as important as Bullet Point but can give your list an advantage.
Step 4: Pay attention to your Q&A section
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How embarrassing it would be to have high quality images, good bullet points and perfect promotional messages that would catch the eye of a potential buyer just by scrolling through the Q&A section and seeing:
Source: Twitter.com
Unmanaged Q&A sections are not professional to potential customers searching through your product description. Nothing prevents previous buyers from providing incomplete or incorrect answers or negative feedback. Don’t underestimate what it can do for conversion rates or the possibility of reviewing your bad product because a buyer is confused by the wrong answer.
All of these situations affect the detail page of your product, which in turn affects your product ranking. So keep an eye on the questions that pop up for your product You They can answer correctly before anyone else does.
Step 5: Set your price based on the strength of your list
To optimize the click-through rate of your product, set your price based on how strong and optimized your listing is. An entirely new list Without the credibility of good reviews and ratings the ranking will not be able to grow fast if its price is the same as the established price and will not entice the potential buyers as much if the product is not unique or in highly competitive category.
Many sellers start to lose net and gradually increase the price as reviews, ratings and traffic start coming. This pricing strategy helps to optimize your product listing, but it also creates a calculated risk sellers with a firm understanding of their numbers. It is also a sacrifice that not every seller can afford.
However, if you keep trying to optimize the list and it still doesn’t get the traction it needs to rank well, Consider whether your price is a factor How much space do you have to keep people from clicking and change them? In many cases, a small reduction in profit margins is needed to bring sales and traffic to the pages of your product which pays several times more in the long run.
Step 6: Use regular ads for Amazon listing optimization (and keyword research)
PPC ads are one of the first strategies mentioned for Amazon listing optimization. Sponsor product advertising A strong Amazon product listing is essential and should be seen as much more than a temporary increase in traffic and sales. With the right setup, they can be used to collect keywords or even steal traffic directly from competitor product pages.
The biggest mistake a seller can make is not considering advertising as an integral part of their overall sales strategy. There are several reasons for this to be true:
- If you use sponsored product ads to find keywords, doing so only once or rarely will yield the best results. You will not be able to maintain the trend of changing search terms and relevant keywords and you will not be able to refine your frontend and backend keywords sufficiently.
- Ads can boost your ranking in search results even after the campaign is over, but this boost fades over time. Regular campaigns provide a steady increase in search visibility in Amazon’s search results
- Sponsored ads are an affordable way to protect your product listings from falling behind in a dynamic and competitive market (and some sellers are not in a dynamic, competitive market). Even smaller campaigns can provide important insights into what audiences need to target and how to best target them, or warn you about changing trends if you run them more regularly.
One of the biggest reasons why ads should be a regular part of your Amazon product listing optimization strategy is the simple look on the search results pages – just look at how many sponsored ads there are.
For this reason, some people see Amazon ads as a pay-to-win strategy. These aren’t entirely wrong, but it’s more accurate to see ads as a necessary part of Amazon sales because your listing optimization will always be one step behind the competitors you use. Advertising for maximum results – And most are sellers.
Strategic advertising campaigns are important for increasing product discoverability, but the keyword here is “strategic.” You need a lot of time to learn how Amazon ads work and how to optimize your advertising spend to make sure your ads are set up in the best way possible to help you reach your goals. If you start out as a small Amazon Marketplace seller with only a few products, it is possible to do it yourself, but most registered brands and dedicated entrepreneurs hire Amazon advertising agencies who have the time and experience to deliver the best ads. Optimization services for their Amazon product listings.
Conclusion
In conclusion, there is much more to optimizing your product listings than simple SEO tasks like keyword research. Amazon’s top-ranking lists incorporate these 6 steps into their optimization strategy. If you don’t see your desired results, it’s time to revisit your list and consider implementing algorithms to optimize the little-known factors that affect your ranking.
There are many more things we can fit into this article for Amazon listing optimization – such as optimizing Amazon keywords for mobile devices or brand registry – so check out our other articles Amazon Advertising And Tips for sellers For more helpful guides and inspirations.