3DOOH in the spotlight for OMA’s Q1 creative collection competition – Oh Today

The Outdoor Media Association (OMA) has announced the winners of the Quarter One Creative Collection competition for 2022. Launched in 2013, Creative Collection celebrates OOH’s big, bold and daring canvas each quarter with recognition of exceptional promotions. There were 35 entries from OMA members including: goa, JCDecaux, Motio, oOh! Media, QMS, Shopper, TorchMedia and Val Morgan Outdoor (VMO).

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Guest judges include:

OMA CEO, Charmine Moldrich, OMA’s first quarterly 2022 Creative Collection marks the tenth year of our competition. Out of the Home (OOH) has come a long way since the beginning of the creative collection with the introduction of technology and innovation in the advertising industry. We saw the first 3D creative campaign enter the competition this quarter, something new. We’ve also seen a resurgence of QR codes, something that was popular and ubiquitous in 2013, something old. “

Joe Lawson, Corporate Partnership Manager, Australian Red Cross LifeBlood, says: Screen technology continues to advance and push the boundaries of digital execution, and the first 3D Creative applications in the Australian market were a highlight, and it is not surprising that OOH campaigns have begun to take advantage of QR codes as this accessible technology has become a major issue in Austrian life. “

Damien Nielsen, General Manager, CV Media & Signage, says: “Recent advances in digital OOH and 3DOOH technology open up new opportunities for digital OOH to use its full potential for the outdoors. 3DOOH is gaining momentum around the world, and now Australia has jumped on board. Of the AFL Footy festival The campaign is different to me because of the impressive 3D display and compelling creativity. More content now King! ”

“The Better than you remember The campaign was a striking example of creativity that really nailed the essence of the campaign. Pictures outside the home are naturally so critical. Short, easy copy and Call to Action bind the creative together nicely – making the campaign a strong contender for an award, “he said. Gordon D’MelloDirector of Marketing and Content at Motio.

Winners of Q1 2022 Creative Collection:

Big, brave and brilliant winner

Campaign: Profit
Advertiser: Village roadshow group
Creative agencies: Hogarth
Media organization: OMD Australia
Printer: Cactus imaging

Best use of a multi-format winner

Campaign: Beyond the Big
Advertiser: Subway
Creative agencies: Publicis Team Fresh
Media organization: Publicis Team Fresh
Printer: GSP

Best use of digital winners

Campaign: Satisfy your curiosity
Advertiser: Chattime
Creative agencies: Special Group Australia
Media organization: Profit Media (OOH) and Wired Digital (Social)
Printer: Cactus imaging, de-signage and GSP

Winning innovations outside the home

Campaign: Feast of Footy 3DOOH
Advertiser: AFL
Creative agencies: AFL and QUBE (QMS)
Media organization: AFL
Printer: N.A.

Respected mention of innovation outside the home

Campaign: All Love – Australian Open
Advertiser: MasterCard
Creative agencies: McCann
Media organization: Carat
Printer: Grand print service

Out of the house for the happy winner

Campaign: United We Shine: Ride with Pride to the Rainbow Road
Advertiser: Sydney gay and lesbian Mardi Gras, Transdev Sydney, ALTRAC and Transdev Sydney Ferry
Creative agencies: Sydney gay and lesbian Mardi Gras and Torchmedia
Media organization: Torchmedia
Printer: Print effect

Out of the house for good honorable mention

Campaign: Better than you remember
Advertiser: Health and wellness in Queensland with the Outdoor Media Association
Creative agencies: Chemistry
Media Organization: N.A.
Printer: GSP

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