3DOOH in the spotlight for OMA’s Q1 creative collection competition – Oh Today

The Outdoor Media Association (OMA) has announced the winners of the Quarter One Creative Collection competition for 2022. Launched in 2013, Creative Collection celebrates OOH’s big, bold and daring canvas each quarter with recognition of exceptional promotions. There were 35 entries from OMA members including: goa, JCDecaux, Motio, oOh! Media, QMS, Shopper, TorchMedia and Val Morgan Outdoor (VMO).

Guest judges include:

OMA CEO, Charmine Moldrich, OMA’s first quarterly 2022 Creative Collection marks the tenth year of our competition. Out of the Home (OOH) has come a long way since the beginning of the creative collection with the introduction of technology and innovation in the advertising industry. We saw the first 3D creative campaign enter the competition this quarter, something new. We’ve also seen a resurgence of QR codes, something that was popular and ubiquitous in 2013, something old. “

Joe Lawson, Corporate Partnership Manager, Australian Red Cross LifeBlood, says: Screen technology continues to advance and push the boundaries of digital execution, and the first 3D Creative applications in the Australian market were a highlight, and it is not surprising that OOH campaigns have begun to take advantage of QR codes as this accessible technology has become a major issue in Austrian life. “

Damien Nielsen, General Manager, CV Media & Signage, says: “Recent advances in digital OOH and 3DOOH technology open up new opportunities for digital OOH to use its full potential for the outdoors. 3DOOH is gaining momentum around the world, and now Australia has jumped on board. Of the AFL Footy festival The campaign is different to me because of the impressive 3D display and compelling creativity. More content now King! ”

“The Better than you remember The campaign was a striking example of creativity that really nailed the essence of the campaign. Pictures outside the home are naturally so critical. Short, easy copy and Call to Action bind the creative together nicely – making the campaign a strong contender for an award, “he said. Gordon D’MelloDirector of Marketing and Content at Motio.

Winners of Q1 2022 Creative Collection:

	Big, brave and brilliant winner Campaign: Profit Advertiser: Village roadshow group Creative agencies: Hogarth Media organization: OMD Australia Printer: Cactus imaging
Best use of a multi-format winner Campaign: Beyond the Big Advertiser: Subway Creative agencies: Publicis Team Fresh Media organization: Publicis Team Fresh Printer: GSP
	Best use of digital winners Campaign: Satisfy your curiosity Advertiser: Chattime Creative agencies: Special Group Australia Media organization: Profit Media (OOH) and Wired Digital (Social) Printer: Cactus imaging, de-signage and GSP
Winning innovations outside the home Campaign: Feast of Footy 3DOOH Advertiser: AFL Creative agencies: AFL and QUBE (QMS) Media organization: AFL Printer: N.A.
	Respected mention of innovation outside the home Campaign: All Love – Australian Open Advertiser: MasterCard Creative agencies: McCann Media organization: Carat Printer: Grand print service
Out of the house for the happy winner Campaign: United We Shine: Ride with Pride to the Rainbow Road Advertiser: Sydney gay and lesbian Mardi Gras, Transdev Sydney, ALTRAC and Transdev Sydney Ferry Creative agencies: Sydney gay and lesbian Mardi Gras and Torchmedia Media organization: Torchmedia Printer: Print effect
	Out of the house for good honorable mention Campaign: Better than you remember Advertiser: Health and wellness in Queensland with the Outdoor Media Association Creative agencies: Chemistry Media Organization: N.A. Printer: GSP