Month: June 2022

Advertising, Marketing & MediaTechnology

Great idea for making summer drink lines and custom summer cups

Summer is about light drinks, fun drinks, tropical flavors and spending time away from home. For bars, cafes and restaurants, that means lots of foot traffic — if you know what to offer. If you don't already have a seasonal drink line to promote your summer cocktails, now is the time to upgrade. Here are some of the best marketing tips and summer cups to make your drink line the hottest swag of the season.

Why there are seasonal drinking lines

When the heat is down and customers are sweating with their sandals, they are not looking for big mugs of hot chocolate. Cups and drinks that sell well in one season may be obsolete in another season and you want to maximize your sales throughout the year.

That being said, your bar or cafe probably has seasonal drinks for years. But if you don’t offer your own drinking line to go with it, you’re missing out. Custom drink lines not only offer trendy cups and glasses to enjoy your drinks, they are a powerful tool for both sales and marketing. Customers like to buy quality beverages from their favorite places and when they use your beverage in public, they become powerful promoters of your business.

How to market your seasonal summer drink line

If you have a drink line that doesn't sell well, or you just need tips to start your drink line, you've come to the right place. Use these tips to introduce your custom summer cups to your customers:

  • Offer custom cups with free refills: Everyone loves to earn free stuff, and when that free refill comes with a trendy cup, customers will definitely line up!
  • Sell ​​them with a unique summer drink: Got a unique, home-discovered drink to spice up their summer? Offer it with your own commemorative cup so everyone knows who got the summer special
  • Sell ​​them at local summer events: Everyone loves party swags, and summer fairs and events are the perfect place for vendors to spread their promotional cups and delicious drinks.
  • Make them a to-go special: If you have quality reusable cups, customers will buy your to-go cups and bottles as they eat or go out!
  • Line up their registers: Keep your drink line visible when customers come to order so everyone has the opportunity to ask and buy their own summer cup.
  • Offer them as part of the catering package: An event catering? Make sure every guest goes home with your logo in hand!

Top tips for delicious summer drinks

Want something fresh for your summer selection? These drink ideas can be a hit on hot days or sweet summer evenings:

  • Put a spin on a classic: Throw some raspberries in a mojito or make your own pineapple-mango shake. With just a small change you can create a whole new refreshing drink that customers want throughout the summer.
  • Starting from zero: Nothing draws crowds like home-made fresh drinks. Create your own lebured and fruit juices from scratch to meet whole-food enthusiasts in search of authentic flavors.
  • Be Seasonal Exclusive: Some drinks, like Doll Whip Floats or a classic Pina Colada, don't hit as well in other seasons as summer, so why not make it exclusive to summer? Making special drinks for a limited time will give your customers a sense of urgency to return often before the end of the summer and their favorite drinks before the end of the season.
  • Find inspiration from other countries: Want to do something that no one in your area has done before? Look for foreign recipes that carry their own unique flavor blend to stay ahead of your local competitors. For example, try this Bahamas Sky Juice recipe or this popular Japanese Sake cocktail!

Fun drinks on your summer line

Although the most important part of any drink is the actual drink, what you put in it can make a big difference in the customer's appeal. Whether you’re offering these with your own unique drink mix or offering them as your own welcome, here are some trendy summer cup options to get your customers excited about your brand.

22 oz Rainbow Confetti Mood Cup

The ultimate party cup that comes with its own confetti effect, this trendy cup shows its original color when filled with a fresh cold drink. Perfect for all kinds of summer drinks and great for catering party, tops off the store, or just to sell separately at the register.

Sun Fun Stadium Cup - 17 oz

This cup is made to shine in summer due to its unique color-changing properties. Enjoy a fresh drink indoors then take it out in the sun for a whole new color to appear! Customers will love the fun of the sun ingredients almost as much as you fill it with delicious cocktails.

Mood Stadium Cup - 22 oz

Nothing brings summer party vibes like a custom mood cup! A simple and fun indicator when it's time to close your cup with such a large capacity that you won't need to refill. Serve for a delicious meal with a bucket whip and orange soda float that customers will remember whenever they use this cup at home.

Full color 22 oz. Pitcher Stadium Cup

Like the simple convenience of a large capacity stadium cup but want something that can go in the dishwasher? These reusable and reusable full color stadium cups display your custom logo in full color glory, creating your own marketing wherever it goes. Perfect for any cafe or bar, everyone will love the bright colors of this cup and the huge refill possibilities.

Grande Britebrand ™ 16 oz eco-friendly reusable coffee cup

I mean, people will still want their coffee no matter how hot it is (this is for iced coffee) so you can put your summer branding on display! These trendy reusable coffee cups are made from biodegradable wheat straw, perfect for those who want to be aware of the planet while getting morning coffee from their favorite bar or cafe.

Engraved 16 oz stainless steel ri tumbler

Take the party to the streets with this custom stainless-steel tumblr! Featuring your logo engraved on the side laser, you can bet your logo will last every season. Stack them up in the register for the perfect drink accessory that will allow customers to pick their favorite cocktail or homemade drink.

11 oz. Gia stainless steel wine glass with lid

Do you have a really great cocktail or fine wine that doesn't do justice to the stadium cup, but customers still want to take it home? These portable wine glasses are made of double-walled stainless steel to keep your drinks cool throughout the evening. Eliminate bugs and taste buds for summer sunset observers, or offer it as a regular part of your summer drink line that customers can take home.

Note: For more options, consider offering one of these stainless-steel water bottles in your summer drink line.

Whether you have a nice dining restaurant or a sports bar, customers love to take their favorite places home with them. That opportunity is not wasted! Fill their summer memories with your logo and flavored drink by creating your own drinkwear line of summer cups that they can use and reuse year after year.

Advertising, Marketing & MediaTechnology

Volta is crogging – oh today

Volta Inc.An industry-leading electric vehicle ("EV") charging network for power vehicles and commerce, has announced that it has partnered with Kroger Co., America's largest grocer, bringing a mix of DC Fast and Level 2 Volta charging stations for Kruger customers nationwide. Volta has launched 16 Kroger locations in the Atlanta and Indianapolis areas and plans to expand throughout the year to Columbus, Cincinnati, Louisville, Nashville, Michigan and Southern California.

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Volta offers uninterrupted and reliable public charging that complements consumers' daily lives and routines - where they meet people shopping, working and playing. Dazzling, large-format digital screens are strategically located a few steps away from the entrance to premier commercial locations, doubling Volta stations as an innovative media network, allowing brands to block their shopping lists shortly before they enter a store to shop. Volta's third-party measurement solutions enable the company to determine increased sales lifts and increased returns on advertising costs (ROAS) at the store level for retailers and brands that campaign on the Volta Network.

This collaboration enables Kroger to tap into Volta's high-impact media inventory for its own advertising clients, expand the power of Grosser's retail media network, and simultaneously drive measurable business results and environmental impact.

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Brand Hastings

"Volta continues to accelerate the switch to electric transport by making charging as convenient, accessible and affordable as possible. At the same time, we are unlocking new economic opportunities for brands and retailers - proving that businesses can thrive while building a sustainable future that benefits all of us. " Brand Hastings, Chief Commercial Officer at Volta. "We look forward to working with Kroger to create new customer experiences and bring important EV infrastructure to communities across the country."

Increasing customers' access to electric vehicle charging is another milestone in Grocer's sustainable retailer's ongoing mission, which underscores its commitment to mitigating climate change.

About Volta
Volta Inc. (NYSE: VLTA) is an industry-leading electric vehicle ("EV") charging network powering vehicle and trade. Voltaire's vision is to create EV charging networks that capitalize and catalyze the transition from combustion-driven miles to electric miles by setting up consumer living, working, shopping and play stations. By facilitating a data-driven understanding of driver behavior to provide an EV charging solution that fits seamlessly into people's daily routines, Volta's goal is to help build the infrastructure of the future as well as benefit customers, brands and real-estate positions.

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Is Retail Apocalypse Real? – Oh today

Dean Stallone's profile photoBy Dean Stallone
CEO, PMD Media

As a leading indicator, the numbers are quite stringent; The total amount of retailers vs. all other types of stores PMD MediaIts independent storefront network is rapidly declining.

As of April 2018, retail stores accounted for 22.4% of PMD's 45,000 independent U.S. storefront network. By April of this year, just 4 years later, this percentage had dropped to 17.5% of the total network, a drop of about 5-points.

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PMD is an excellent source of information on this front. Our field staff has personally visited dozens of cities, hundreds of neighborhoods and thousands of retailers in the last four years. We can compile a narrative about the current state of the real-world retailer like a few others.

What is the cause of this fall? Is there a general trend for online brick-and-mortar shopping? Is the effect of Kovid-19 still being felt in the growth of e-commerce? And is this a trend that is increasing or decreasing as we move from an epidemic economy to normalcy?

To put it bluntly, the retailer movement has been going on since long before March 2020.

From online to offline and back again

No company is more responsible for the transition to the online world of e-commerce than Amazon. The company has made shopping so easy, and shipping so fast, that more than 148 million Americans are members of Amazon Prime - about 50% of the entire US population.

Amazon is arguably the world's most advanced online retailer, with its retail media network earning billions of dollars a year, including gold-value and highly sophisticated customer targeting for RMN.

Excluding the current retail trend, Amazon is opening brand new brick and mortar grocery stores. Amazon Fresh, as they are called, is a physical grocer, with advanced "Just Walk Out" technology, where you don't have to check out. Amazon only knows what's in your shopping cart and charges your credit card on file. (Note for thieves: no shopping is possible)

Marketing is equally attractive for these brand-new, technology-advanced stores. Amazon is taking a low-tech approach with a large portion of their marketing budget, pointing to storefront billboards and custom creative ones. Old-school sales offers and buyer specials are displayed to bring people to the store, just as grocery retailers have been advertising for generations.

Warby Parker Another online retailer that has moved to the real world. Launched as a full-fledged online eyewear store, it says most of its business is now done in more than 150 brick and mortar locations across the country. Founded in 2010, Home Tri-On was a thing of the past, even before D2C became a word. You can order 5 pairs of frames at your home or office, give them a try and then decide which one you like best.

Now, Warby customers can go to a store and try out 50 pairs and see which one they like the most. Talk to a living person and ask for face-to-face professional advice.

View from the ground

From what PMD Media brand ambassadors have seen in more than 60 cities in the last 12-48 months alone, the United States has far more retail locations than last year. While some cities have performed better than others, the major coastal metro areas of New York and San Francisco are much worse off than small markets, with Midtown vacancy rates up to 30% higher. Markets like Nashville and Austin are doing much better, with only 3-5% void rates

Since the epidemic, there has been an acceleration towards online retail, but the numbers seem to suggest a stabilization lately, especially since people are returning to the physical world after being locked in their homes for two years. Being able to touch a product for sale, see it in person and talk face to face with a salesperson is now seen as a luxury. I often found myself picking up my phone to buy something, and instead of opening my butt, I jumped into my car and went to the local store.

Retail defeat on us? Maybe. Or perhaps, now there are more choices. The miracle of personal shopping is still here and I would argue, to stay here.

After buying 100 times before, do you know exactly which toothpaste you want? An online store may be the best choice for you. Want to sit on that sofa to see if it's comfortable before you send it home? A brick-and-mortar location is still the best choice.

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Polly to push the creative boundaries of the house – oh today

Oh! Media Names Leadership Team for Innovation Hub Polly

PollyThe Creative and Content Innovation Center, from oOh! media, has announced a team of leaders who will work with advertisers and agencies to push the creative boundaries of the home.

Launched in May, POLY works with marketing and agency partners to develop and improve campaign ideas and content solutions that demand the attention of consumers as they move forward.

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Profile photo of Peter Galmes Creative director Peter Galmes An award-winning marketing specialist with expertise in digital, experimental, PR and social issues. With over 20 years of experience, he has joined POLY from Ogilvy and has worked for other leading companies including We Are Social, DDB and TBWA in some of the world's largest technology, pop-culture and entertainment brands, including Netflix, Samsung and Volkswagen.
They are Yawamoto's profile photos They are Yawamoto He is the head of POLY's operations and creative and before that oh! He joined PopSugar, a US-based pop-culture site, where for seven years he held senior leadership positions, including responsibility for driving strategy, operations and innovation.
Raen Waghorn-Hughes's profile photo Head of content, Ryan Wagner-HughesA content and marketing professional with over 10 years of experience across both publisher and brand operations of publishers including Junky Media and Fairfax.
The production director is rounding out the team led by Polly Richard Moore Who has more than six years of work experience starting from oh out of the house! Three years ago he was promoted to lead the company's production capacity as a creative production manager.

Blue Auckland profile photoNeil Auckland, POLY CEO & Chief Content, Marketing & Creative Officer, Oh! "The response from POLY has been incredibly positive, with marketers and agencies taking the opportunity to push the boundaries of creativity out of the home," he said. We've built a team that thinks first of ideas, but with the depth of knowledge and IP out of the home, offering something unique and exciting in a place we think is just about to grow and innovate. Oops! Focusing on attracting and retaining the best talent in the market, and Peter, Tara, Ren and Richard, we've put together a team of experienced creative leaders, and I'm glad to be able to work with all of them and the other 20-strong team. "

Oh, about the media
Oh! Media is a leading out-of-home media company that promotes public spaces by creating attractive environments that help advertisers, landlords, tenants, community organizations, local councils and governments reach a larger and more diverse audience.

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Oh they said today – Gustav Martiner of Greenpeace – Oh Today

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“Stay close” – Oh today

Once a week, but never weak

"Stay close"

By Nick Coston, US sales director, Neuron; Art Savant

For the past 3 years or more, whenever I connect with a person on LinkedIn, I sign out saying "Stay Close". I used to say that in my emails too, but a lot of wise people said "what will I be with"? I couldn't answer that. But the way I look at it, it must mean something beautiful. I don't say "please, get lost" or "play in traffic" or "get off the lawn".

Will Lippincott

That, you must understand.

"Stay close" was a phrase that was a nice, smart and generally, very funny publisher I used when the phone hung up. Will Lippincott was very dramatic, he would lower his voice to several octaves, then say it in a Tom Hanks flasetto tune. "Stay close". With an awkward smile always across her thin, expressive face.

He was also a good writer and editor. I imagine she has a red ballpoint pen while reading this piece and she is correcting.

I don't know where he got this phrase from, but I bet he's imitating an advertiser. Will was also a great salesman and occasionally imitated people after sales calls. However, from where I hijacked the phrase "stay close".

These days, I think it's quite appropriate.

I like to hang out with former colleagues, whom I have met over the years in my market rides, vacations, lunches and softball leagues. And since I'm out in the fields of entertainment, publishing, and advertising, you can't really help but run around with people you've drank with or fallen to their knees. Sometimes you see them on the street or in fancy restaurants. Other times you see them on TV, usually interviewed on our local networks or in the sports segment. Dad's six degrees, my kids call it.

Our industry can be quite volatile. When the economy sinks, when a huge epidemic spreads across the country, when planes crash into tall buildings, advertising is one of the first things that takes a big hit. Magazines shut down, sales staff shrinks, media buying budgets are all wasted, and people you know year after year are suddenly fired. Companies are bought, local management removed and their own people brought in. This is happening now in a medium sized billboard company not far from where I live. Longtime regulars will lose their gigs, wondering where they will end up next. It's not like they get a piece of the sale.

On the other hand, at this past OOH conference in Marco Island, FL, I saw 3 OOH media professionals who lost their gig almost a year ago. But do you know who is with them? Me. Because I went through it too. And there were those three men, two men and a woman, wearing unadorned clothes, working for a new company, representing them at the big fancy JW Marriott. As happy as it can be. Each of them thanked me for keeping in touch with them and invited me to visit their market. It has the advantage of being close.

It's not easy to do and it's not for everyone. There is an art to staying close to those who are suddenly dropped, which is no longer relevant or maybe they don't bring you business as before. You don't really need them anymore, so maybe I'll just shake hands and say hello, keep walking. The advertising industry can be very cruel, such as a private, clickish high school. Sometimes it is very difficult to be with people, suddenly you have to be associated with someone who is looking for a job.

That’s why, for so many years, I’ve embraced being around. Just this past week, in 1989, when I was working in New York City, one of my first friends lost his young son in a tragic car accident. Her son was 23 years old, the same age as my son. The expression of love and kinship towards my friend Bob, his wife and his two surviving children was immense. We’ve all been around, made a point to check in with everyone, made a point by looking at photos posted on Facebook for family events, birthdays, weddings. Occasional emails, occasional phone calls, maybe meeting every three years. Follow each other's sports teams.

Bob and his friends were all around. So when tragedy strikes, a huge community of friends gathers around him. We were all there for him, his wife and his two sons. We stayed close.

We were all in the advertising industry. We all lost our gigs, some of us more than once. Being close means giving each other confidence, naming each other for interviews, giving someone to talk to. We all went through the death of grandparents, parents and sadly, now children. Many of my former colleagues are no longer in advertising, they have become famous chefs, mortgage brokers, yoga instructors, comedians. But somehow, we found it easier to stay close.

So when I sign off, and I write "stay close", I really mean it. You could be a client, an agency, an artist, a bill poster, or God forbid, a printer. I plan to stay close. And you should too. It can mean a lot to anyone. Stay close. Because when you at least expect it, you can make their day.

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QMS will conduct OOH Attention Study worldwide for the first time – OOH TODAY

Leading digital outdoor media company QMS Announced that it has joined forces with Amplified Intelligence, an audience measurement company, to conduct the world's first outdoor (OOH) attention study. The results of the groundbreaking research will be released later this year.

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The partnership will further focus on QMS accountability, audience understanding and client outcomes that will help drive the global OOH industry into the future. Together the study will explore the relationship of attention to OOH advertising as well as how it relates to memory retention, brand choice and growth.

Profile photo of Christian Javekz
Christian Javekz

QMS Chief Strategy Officer, Christian Javekz, Says: "This is a significant development for the global OOH industry, as we move towards understanding the true power of this medium which will help build advertisers' understanding, trust and confidence in their campaign planning and execution. There is no doubt about it and we are excited to take this initiative forward in the OOH industry through proven and recognized methods of Amplified Intelligence. "

Amplified Intelligence is a globally acclaimed, Australian-based leader in measuring attention. The goal is to improve the long-term understanding of the relationship between advertising attention and the measurement of a brand that clients rely on.

Profile photo of Karen Nelson-Field PhD
Karen Nelson-Field Ph.D.

Chief Executive Officer and Founder of Enhanced Intelligence, Prof. Karen Nelson-Field, Says: “For the first time, I am excited to be working with QMS to expand our extensive outreach database outside the home. Good attention-grabbing data about the natural viewing environment and every new environment we collect reinforces attention as a key metric for advertisers. As the advertising industry shifts from traditional reach metrics to measuring real people's attention, the goal of our study with QMS is to provide planners, buyers, and advertisers with the powerful and transparent metrics needed to evaluate OH advertising quality and relative performance. "

QMS's work with Amplified Intelligence is the latest example of its market-leading research and data initiative that saw the digital-by-design business launch its Q-Data offer, which includes its intelligent audience data and insights platform and three world-first neuroscience. Research research.

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Visualization demonstrates the simplicity of saving – oh today

Branded city It also announced a new campaign highlighting the ease of achieving your financial ambitions CIBCIts smart savings. CIBC is the latest to use the dreamroom 3D capabilities of branded cities in Yonge and Dundas in the Toronto Eaton Center (TEC) tower, Canada's largest media spectacle (8,545 sq ft).

Branded Cities and CIBC have teamed up for an innovative and creative campaign with one simple message: Making money with CIBC is as easy as it gets. Opening a CIBC eAdvantage Savings Account is as easy as snapping an on-screen QR code and following a new fast application process that takes less than five minutes. New customers can get 3.25% interest for their first four months. The concept of the campaign was strategically placed in the TEC Tower to use full-motion spectacular architecture. The screen is split to tell the story of cost versus savings and how CIBC can effortlessly help their clients reach their financial ambitions.

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The ad was produced in Phoenix, Arizona, where three cameras were used to simultaneously capture action and virtual communication between team members across North America. This recent activation uses both Dreamroom 3D, pushing the boundaries of 3D full-motion, using both live-action filming and 3D rendering.

Profile photo of Tammy Sadinski
Tammy Sadinski

"Activation demonstrates the simplicity of saving for us through our eAdvantage Savings Account, a bigger way than life, and shows how quickly our clients' ambitions, like the next great trip, can become a reality." Tammy Sadinski, Senior Vice President, Brand and Marketing, CIBC. “Activation adds a whole new dimension to our content — it's part of a larger effort to connect with clients in new and innovative ways. The technology behind DreamRoom 3D enables brands to create immersive and engaging stories that go beyond advertising, creating a memorable brand experience for viewers. As 3D power changes the advertising landscape, brands are adapting and looking for ways to make a bold impression.

“In branded cities, we are always looking for ways to lead with creativity and innovation in the outdoor industry. This campaign with CIBC allows us to showcase our thoughts and strategies for thinking outside the box and create something that makes a lasting impression. We are excited to be working with CIBC, and this campaign has provided a fitting opportunity for the brand to explore a new medium. We take what you imagine and bring it to life, "he said Steve ElmanChairman and CEO of Branded Cities Canada.

Branded Cities is proud to use the unique qualities of Dreamroom 3D to add another innovative and creative campaign to its highly acclaimed portfolio as a leader in the outdoor industry. The CIBC Smart Savings Campaign will run for four (4) weeks starting June 16 at the prime location of Yonge & Dundas in the iconic TEC Tower of branded cities and is expected to reach more than 150,000 people daily.

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Oh they said today – Athletic Greens Cat Cole – Oh Today

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Advertising, Marketing & MediaTechnology

Media in Asia has expanded its partnership with Hivestack in China – Oh Today

Insects, DOOH announces expansion of its partnership with the world's leading, independent programmatic digital out-of-home advertising technology company Media Group in Asia Ltd., an outstanding out-of-home (OOH) media company with a strategic focus on managing mega transport advertising media, including airports, metro lines, and high-speed rail lines. The partnership is already active in Hong Kong SAR and Singapore, and now in mainland China.

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Asiaray will allow both domestic and international buyers to activate the programmatic DOOH campaign through the Private Marketplace (PMP) deal through Hivestack SSP and will deal directly through the Hivestack ad server.

The partnership enables local and global brands, agencies and low-channel DSPs to conduct premium transport in Asia at major airports, including Shenzhen, Hangzhou, Tianjin, Haiko, Xiamen, Chengdu, Kunming, Zhuhai and Zhengzhou. Main metro stations across Beijing.

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Eileen Ku

Eileen Ku, General Manager Hiwestack China commented: “We want to partner with Asiaray in mainland China to drive more business growth for brands, agencies and omnichannel DSPs who want to benefit from the power of programmatic DOOH. Through this partnership with Asiaray, we are thrilled to be able to provide advertisers with more flexibility to target viewers on an unprecedented scale through programmatic activation through Hivestack SSP and Ad Server. "

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Troy Young |

Troy Young |, Managing Director North Asia, Hivestack said: “The addition of Asiaray as one of our most important media partners in mainland China was another huge milestone for Hivestack as we continue to grow our business across North Asia. Partnerships allow domestic and international marketers to reach more audiences across the region with more extensive coverage across premium sites using Hivestack's leading programmatic technology. "

Vincent Lam, Chairman, CEO and Founder, Asia Media Group Ltd. added: “We are excited to expand our partnership with Highstack, the industry leader in programmatic DOOH, and offer our clients additional reach and impact as part of their all-channel plan. . Through this partnership, we look forward to the benefits of the Highstack Platform to accelerate the adoption of programmatic DOOH in Greater China. "

The expansion and popularity of DOOH activation across the Asia Pacific region has grown exponentially with an annual projection growth of 14.1% in 2022 and beyond. By adopting programmatic DOOH, marketers are presented with unprecedented targeting capabilities and ways to maximize their ROI. As programmatic DOOH continues to innovate in China, there is an equally exciting opportunity for media owners and buyers who can access highstack firewall-practice technology to enable programmatic DOOH advertising to reach and engage audiences.

About Hivestack
Hivestack is the largest independent, global, full-stack, advertising technology company, programming digital out-of-home (DOOH) empowering the buying and selling side of advertising. Hivestack was founded in 2017 with headquarters in Montreal, Canada and operates in 25+ countries around the world.

About Media Group Limited in Asia
Media Group Limited in Asia is an in-house outdoor media company in Greater China with a strategic focus on managing mega transport advertising media, including airports, metro lines and high-speed rail lines. We are one of the two. -Home resource companies are working in the metro line segment of Hong Kong

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