Month: June 2022

Advertising, Marketing & MediaTechnology

We make ears better – oh today

Once a week, but never weakly

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We make the ears better

By Nick Coston, US sales director, Neuron; Art connoisseur

Basically, I was writing a piece that appeared yesterday. I planned to start it with my mom and I was flying from Chicago to Paris via Montreal. From there we join a tour group with some friends and move to Cannes, south of France. The main point of the story is that it happened in 1973, not a few weeks ago where many of our lucky art colleagues were able to meet and enjoy the French Riviera.

O la la. See what I did there? Oh ???

But I didn’t like the way the story went, because when I was writing it, I kept seeing social media posts, mainly on LinkedIn, how great everyone had at the Cannes Lions International Festival of Creativity, some weeks after an ongoing event. Happy ad photos, of course tanned, men wearing shirts that you don't wear, most people are drinking. But I was there, trying to compare the eighth grade graduation gift of going to Europe with my mother in 1973. Something just didn't match. Especially my shirt.

It struck me that so far we should remember not seeing each other for two years. We understand, please stop beating that dead horse. It’s nice to be back together, like to have a few drinks, like to talk about our work to hear from people in the famous industry, even if we don’t understand the point they’re trying to make. But after a successful digital signage week last fall in NYC, a very successful and well-attended Geopath / OAA conference in early May, followed by an exciting World Out of Home Conference in Toronto, a very well-attended DPAA Summit in Canada, not to mention everyone. It's a little unnecessary to continue reading about how great it is to see again. We have understood so far. Chances are good, you only came back to them a week ago, or a week before that, or even in the fall. Holy cow, I deeply know you don’t like each other so much that you have to repeat the same fame.

Do you know what bothered me the most? Since you asked, I'll tell you what I did. There were a few executives stuck in my crawl, who had documented from the time they boarded the plane in the United States, who they had seen on the connecting flight, who they had met the second time they landed in Nice, the first drink was in the ear. The same guys. Same smile. Each picture. Usually with the same client or coworkers. Did I mention that it was all men, their chests swollen, showing that they don’t need to wear socks with shoes, because they’re Miami Vice great? The same guys, always make sure to “tag” others appropriately so they get their points of contact. These were the CEO, the President and the VP, many of whom were companies I had never really heard of or done business with. It’s like Super Bowl, when you see ads for a brand you’ve never heard of, you’ll never see them again, but it’s a way to catch their eye, a way to say “look at me” on a great stage.

"Look at me".

Amateur hours came earlier this year.

Can 2022 was like that to me, a great cocktail party, over 5 days. Some of them even took pictures of their return trip as if to say look at me again, I can still walk and talk, now that I am back home, welcome a hero from the party-will. Hujjah!

What I've noticed is that there are a few more, well-known to our industry types, who have attended meetings, learned what they did, and even posted some deals. Shocked, they talked about work. They didn’t brag about it with a cheesy selfie. And they did the same thing at the previous conference. Professional, friendly, but sharing what they have learned, who they have met, and what they are taking to their colleagues.

I understand that such festivals can be overwhelming. There’s a lot going on, lots of people out there and lots to attend. But I can't stop thinking about that line of "have and have nots". Someone even managed to write in a post “I wonder what the poor people are doing tonight”.

Well, I'll tell you what we were doing. We were looking at your rather exciting posts and pictures, many of which are still being posted, even after the festival is over. Just rub our face, why not.

By now many of you have read my drive enough to know that I am a fan of inclusion, everyone should feel valued for their uniqueness and sense of kinship. I can’t see that coming out of this last big event.

Remember the word “look at me”. This kind of greatness is not as flattering as you think.

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OOH Classifieds Today – New Real Estate Opportunities – Oh Today

Out of the scope of home career

OOH Jobs, wrapping vehicles, printing,
Mobile billboards, photos, truck parties, experimental

Here is today's selection of #OOH jobs and services

Employment-
Table-
Real estate, operations, creative and administrative
Link Media Outdoor-Real Estate Manager
Formatco-Sign installer
Formatco-LED video screen service and installation technology

Sale
Surround Media Group -Business Development Representative (remote)

Management

PrintingCircle Graphics & Associated Poster Inc.Printing

Service -Take it out, Photofetch, Move the average, Wrap

Free representative (Want position) Available space is subject to free
For ad rates and information, email: [email protected]


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Link Media Outdoor

Real Estate Manager

Springfield, MO and Kansas City, MO

A great opportunity for high energy talent Accommodation Field to join our fast growing company! You will be in the front row, expanding our footprint, discussing lease renewals and other real estate transactions. Obtaining permits for development of greenfields, identification of new sites, securing leases and construction of new installations. This is a pay plus tiered commission compensation program.

For additional details and to apply, visit our website: https://linkmediaoutdoor.com/careers/

Contact: Robin Carp - [email protected]

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Business Development Representative (remote)

Business development representative

Type of work: Full time

Job Description:

EMG is looking for an inspired and enthusiastic business developer dedicated to helping us grow. This introduction will include multi-channel outbound prospecting for setting up new business meetings. Representatives will work directly with CEOs.

Responsibilities:

  • Experience daily direct contact with local and national companies.
  • Create new accounts by outbound prospecting (email, cold calling, social, etc.).
  • Set up appointments on a weekly basis.
  • Lead the generation through sources like ZoomInfo and Winmo.
  • Attend appropriate digital / virtual meetings.

Eligibility:

  • Candidates must have excellent communication skills and strong organizational skills.
  • Must have proven ability to develop and develop client relationships.
  • Ability to achieve results while working independently.
  • Computer savvy with email, Microsoft Office suite and virtual meetings.
  • Advertising experience is a plus.
  • Candidates with 3-5 years of sales experience with proven track record are strongly encouraged to apply.

Advantages:

  • 401K plan with match
  • You will not answer
  • Room to Grow
  • Ability to work remotely
  • The salary plus commission structure is consistent with the experience of the candidate.

Company contact:

  • Encampus Media Group (EMG) is a nationally scaled multi-media company that has been around since 2001. We offer over 20 exclusive media features that go through the chaos of advertising and exceed clients ’expectations. EMG is one of the largest field forces in North America that allows activation in more than 400 markets. As a result of thorough execution, EMG has experienced double-digit annual growth since its inception. EMG continues to develop new media platforms that provide unique opportunities for advertisers to make an effective impression.

Contact: Please send cover letter and resume to Don Winter ([email protected]) and Adam Pierce ([email protected])


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Formatco Is experiencing tremendous growth and is currently recruiting for the following positions in Georgia:

  • Sign installer
  • LED video screen service and installation technology

To learn more and apply, visit:

https://www.indeed.com/cmp/Formetco/about

Formatco The package offers a wide range of benefits including health, dental, vision, short-term disability, long-term disability, life insurance, 401K, and a given time off. Formetco requires a drug-free workplace, and a pre-employment drug test.

EOE

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Do it outside the media The largest national Mobile billboards And field marketing companies.
With streamlined and scalable activities, it can run its mobile billboards and field marketing efforts from outside to any market across the United States, also offering key employees across the country, including national account executives, operations team members, lead drivers, drivers. National Field Manager and Brand Ambassador.

Since 1997, the company has established itself in creating key partnerships in the industry that help you create more integrated and unique deliverables, including almost any type of vehicle or resource needed for your campaign.

Driver Carrier Link: https://www.doitoutdoors.com/careers/
Product / service link: https://www.doitoutdoors.com/mobile-billboards/

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Helping brands maximize their advertising results
With a unique combination of mobile advertising and technology.
Movia installs tracking and Wi-Fi collecting devices on trucks that act as moving billboards,
Provides real-time impression analytics and retargeting opportunities.
Brands can view their real-time dashboard
To see when, where and who saw their messages and track their ROI.
www.moviamedia
Email: [email protected]

Phone: (416) 271-1008 / (212) 851-6587

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Oh they said today – Greg Glende of Lightbox – Oh Today

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Showing Team Pride: The best sports gear swag

Take your brand to the ballgame, whether you're a small business that supports your local college team, a travel league to excite fans, or just want to make your child's small league games more appealing to parents, sports gear swag a. The best way to let fans show their team attitude. Do you need some ideas to get started? Here is our top sports team swag idea to promote the team at any level.

Why create Tim Merchand?

Sports teams are much more than just playing. It’s about the strengths and feelings of the community surrounding the game. Tim Swag gives another way to engage fans and viewers. Wearing team colors, playing their logo or mascot on stickers, waving flags — these are all part of the team of fans and part of the game through extensions.

Of course, you don't have to be in the NBA to share a sports swag. Local kids teams are also a great place to share team sports swags that can give kids another way to get excited and get parents engaged. Hats, branded balls, T-shirts and much more give kids something to represent their team at home and offer the community a way to show their support for their kids.

Ready to show your team spirit? Check out these top swag ideas you can customize for your team:

Sports water bottle

26 oz EVA stainless steel water bottle

Suitable for teams that want to spread their spirits, this stainless steel water bottle is a high quality swag that is perfect for college teams, travel leagues and even high school teams. Sell ​​them at local events or give to team members for a long-lasting souvenir water bottle that they will definitely value.

24 oz aluminum pouch water bottle

Perfect for active sports, these aluminum water bottles have a convenient carrying handle and flip spout for easy sipping. Take them to the field for athletes to enjoy or share with fans to boost team spirit at the stand and at home.

30 oz Eco-Polyclair ™ Challenger water bottle

Designed in a classic sports bottle, these water bottles have a secure snap open for quick and easy access to plenty of water. With its own built-in grip design and easy to shape or pour or drink, these water bottles can be a favorite at stadiums and other major sports sites.

Pro Tip: Do you like water bottles for your team? Check out our full selection of custom water bottles!

Team Logo Stadium Cup

16 oz reusable run stadium cup

Treat fans and athletes to that trendy party cup design but made with stiff reusable plastic! Double-walled to keep drinks cool through the game and keep the dishwasher safe, this cup is a great way to create a great souvenir as well as spread the team logo around the game.

Flower Color Stadium Cup - White - 12 oz

Why just show your logo when you can make it all out with a full color impression? Printed with a bold football design that sports fans will love, your team logo is sure to stand out in this trendy red cup with a white interior

Color Changing Stadium Cup - 17 oz

Need something to get the kids excited for their big last-season game? These color-changing stadium cups change color when filled with cold water and come in a variety of color options to match your team.

Pro Tip: Love this sporty cup? Find more options in our custom stadium cup selection!

Custom team clothing

Gildan® Ultra Cotton® T-shirt-color

A classic swag item for anyone who wants to show off their team spirit, these colorful cotton t-shirts are easy to customize and comfortable to wear. Looking for kid size for your small league team? Enjoy the same moisture-stimulating fabric in baby shape here.

Good value ™ front runner cap

What is a ball game without your own trendy ball cap? Ball caps are a fan major throughout the game of football from golf. Keeping the sun away from your face while showing off your favorite team, these stylish caps are a sports swag classic that every sports line needs.

Cotton Twill Visa - Screen Print

Looking for something with a little extra style? These cotton twill visors are the perfect accessory for sports fans with their sporty color options and sewn cotton sweat bands. This style is especially popular for games like tennis, volleyball, racquetball and golf.

Branded drawstring bag

Non woven sports pack

Carry your team’s brand with pride in these colorful backpacks! The perfect goodie bag for athletes and their families is perfect for carrying equipment, snacks, water bottles or more sports swag. Check out our selection of custom drawstring backpacks for more options!

Time to play! ® Soccer Ball Drawing Backpack

What better way to embrace your sporting aspect than with this sports-themed backpack? Add a soccer-ball style to your team's logo and you've got a gift for many seasons to come. Want a different ball in your backpack? We also have basketball and baseball backpacks that you can customize.

Pro Tip: Check out our custom clothing selection for shirts, hats, jackets and more!

Custom sports gear swag

Full color 5 ″ x12 1 1 ″ sewing strip with premium felt pennant

Shake your flag proudly at every event with your own custom felt pennant! Fully customizable with your unique team design and a colorful stripe, these flags are a great way to bring team spirit to fans. Its wrinkle resistance makes it easy to store and unwrap every year.

7 ″ Two tone foam football

Why do athletes have all the fun? Give fans a chance to get involved in their favorite sport with their own branded foam football. Perfect for gifting Pep Rally, stadium gift shops and sports swags, this foam brings the fun of playing football off the field for everyone to enjoy.

Synthetic leather baseball w / rubber core

Looking forward to a winning season or need something for athletes to sign and share? Branded baseball is a real part of the sports swag that fans can play or collect in honor of their favorite team.

Pro Tip: Do you like outdoor gear? Check out more options in our sports gear - outdoor product selection!

Whatever you’re sharing, sports gear swag is a major part of any sporting event. With a brighter team color and more energy on display, the sports team brings the power of playing swag to the stands and fans home. Whether you pack goodies to inspire your local team or bring fans closer to action, make sure you're ready for your next big game with your own team branded gift.

Advertising, Marketing & MediaTechnology

Moved to JCDecaux Sculpture – Oh Today

Featured by Jesidicax, Sculptor Rona Smith has created a large new 50-foot cast bronze artwork in the heart of Paddington, inspired by travel architecture. The permanent sculpture was unveiled at a private ceremony on Monday 27th June 2022.

Rona Smith said, “Since public transport networks play such an integral role in our daily lives, I found inspiration for Abiona near Paddington Station. This commission was an opportunity to revitalize the complex infrastructure of rail travel and the paths or ‘tracks’ that connect us to our work, community and relationships. My purpose is not only to mention the scale and history of these structures but also to draw attention to the physical human connection that they facilitate.

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The form of the sculpture is raised directly from the artist’s line drawing on the Paddington railway track that goes back to an extinct point and is sketched on paper, a swaying pen that gives the sculpture its biological quality. Rona explains, 'The fluid nature of the line gives the art figure a personal and humane feeling and the sculpture moves away from the walls like the pages of a sketch book.'

Abiona is named after the Roman goddess of outward travel who protects travelers, especially children, and ensures safe passage. Rona says, ‘The sculpture plays with vision, seen to extend beyond the frame of the building and into the sky, giving the feeling of taking off. The title Abeona ushers in an epic journey and reminds us of the thrill of a child's first step. '

Abeona’s dynamic light is inspired by the movement of a slow-moving train to a station and transfers shadows across the sculpture. This gently moving shadow play suggests the careful movement of a pen across the paper, which reflects the concept of artwork as a three-dimensional drawing.

The image of the railway shows the use of travel centers, including bus stops, stations and airports, during an unexpected greeting at JCDecaux's UK Central London office. The liquid form of the sculpture complements the sheer simplicity of the architecture, its free-form quadrangles echoing the window grids of adjacent walls. As the sculpture moves away from the building and hangs in space, its foundations disappear. The work demonstrates impressive engineering that gives a lightness that is unexpected due to the required firmness of such a structure.

Abeona is an ambitious work that was first envisioned in 2017 and created in 2020 against the backdrop of the epidemic. Directed by JCDecaux, the work was carried out in collaboration with Fabricator Pangolin Edition, engineers Rambler and Jenkins Potter, and lighting designer Spears Major.

Jean-Franোয়াois DeCaxAbiona is an important new London sculpture by Rona Smith that we are proud to commission and is home to Paddington, JCDecaux UK which has recently gone through the full development of Jean-Michel Wilmot. The Goddess of Travel and Rail Inspired by architecture, this thought-provoking sculpture launches as it returns to its post-epidemic journey and underlines the power of art and design to improve the public sphere. Improving the city view through media spaces that provide valuable resources for the city and its people, in line with JCDecaux's founding principle of "always, always serving community".

Design excellence is at the heart of JCDecaux's business, working with world-renowned architects to create products and services that improve life in cities with advertising funding - including bus shelters, public defibrillators and bike sharing schemes.

Sustainable design underpins all JCDecaux activities. In the UK, JCDecaux has partnered with Jaha Hadid Design to launch an award-winning sculpture billboard The Kensington. Creating beautiful street furniture that enhances city views in the UK and around the world, JCDecaux has worked with Foster + Partners for Kensington Bus Shelter with touch screens and USB chargers.

Future-oriented design that also respects tradition is at the heart of JCDecaux's approach. JCDecaux's West London office (1930 listed building) won an RIBA Regional Award and the RIBA Crown Estate Conservation Architecture Award, following an exceptional design by Foster + Partners. For JCDecaux's central London office, Wilmotte & Associés redesigned two original 1970s buildings, creating a durable and streamlined building that meets 21st century demand, ensuring that the building complements the surrounding conservation area.

Abeona’s introduction to JCDecaux’s central London office in Paddington continues this vision, combining art and design with this existing new work by Rona Smith.

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Lightbox and Digital Video Grocery Network – Oh Today

The expansion adds to the retail footprint of 2,800 supermarkets and 3,000 screen lightboxes across the country. More than 100 grocery brands, such as Albertsons® and Giant Eagle®, have 30 "screens at the initial entrance to Redbox Kiosk, while a NYC-centric network - in partnership with Velocity MSC - includes D'Agostino's and Gristede with 31" screens at checkout. Prominent digital video placements are strategically located to help advertisers connect with buyers throughout their retail visits.

The Lightbox digital video also reaches the Hispanic population through the grocery network El Rancho Supermarkado, which serves the main grocery food for those communities across Texas.

“The demand for this audience is very high, and this is something that our team has been working on for over a year. We didn’t want to dip our toes in water, we wanted to grow up. This network significantly increases the number of our screens and provides a very unique audience across some of the largest grocery stores in the United States. " Greg Glende, CEO of Lightbox. “These are high-frequency destinations - American consumers visit grocery stores an average of 1.9 times per week - and the screens provide an invaluable connection point for advertisers to reach viewers in a brand-safe environment. Since we already specialize in effectively reaching customers in the shopping state of mind through our mall network, grocery locations are a natural extension of our retail media portfolio. "

Lightbox's digital video grocery network is the company's latest expansion where consumers shop, work and play. In addition to its retail media footprint, digital video impressions are available and distributed across the United States in WeWork spaces, commercial window fronts, and entertainment destinations.

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Oh they said today – Dave Trott – Oh today

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Oh the best creative last week today – oh today

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OOH Best Creative last week today
Top 10 OOH creative executions that came to our attention last week.
If you’ve seen stellar work there, we’d like to know about it. Tag us on LinkedIn or shoot us an email.

Share your creatives


1. To coincide with the launch of their new flagship store in London, Mark Jacobs The stand-out nature of the lever has been used. | Ubiquitous LimitedPicture of a car parked in front of a building


2. Hiroad Upcycling vinyl from their billboard ad in Arizona, turning the material into a kind of duffle bag. | Clear the channel

[embed]https://www.youtube.com/watch?v=PYTben71YX4[/embed]


3. The Northside Coalition didn’t need a copy or even a car to cover their points. | ohc

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4. Tommy John Tap billboards for branding efforts in Nashville, Dallas and Minneapolis. | Kwan Media Group

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5. Netflix The promotion of the new Man vs. Bee series sweetens the pot with 3-D bees in large format on the panoramic sites of the UK shopping center. | Limited space


6. Clarks A short film, Clarks and New York: Souls of the City, a New York native, involving New Yorkers featuring rapper Ghostface Killer. Jesidicax


7. Wildposting International DogelonMars

[embed]https://www.youtube.com/watch?v=QTulkolLRh0[/embed]


8. Kind of snacks Kings Cross Station in London has launched a special, 1-day Grab & Go billboard, which includes 500+ pieces of garden-fresh produce and KIND bars (of course).


9. Europe expands OOH campaign

[embed]https://www.youtube.com/watch?v=yIjcB1wo6E0[/embed]


10. Audible has created a cassette player billboard that actually plays the story of a real crime. | Talon

Audible encourages people to listen to stories through interactive billboards
Photo: The Drum
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Advertising, Marketing & MediaTechnology

Another DSP platform has been launched – this time it’s a boutique – oh today

Atedra Boutique has launched the DSP platform

In order to provide the easiest and fastest way for brand marketers and media buyers to buy and launch creatives, Etadra, A leading global provider of digital advertising solutions, has announced the launch Stand up An independent spin-off company focuses specifically on redefining over-the-top (OTT) advertising. The boutique, demand-side programmatic platform will first focus exclusively on DOOH.

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Adstanding’s brand new self-service application is a single destination for brand, media buyers and inventory providers for DOOH plans and purchases. Advertisers can use Adstanding's platform to access a network of 250,000 digital screens in 30 different environments and generate 42 billion impressions per month. The company started in partnership with major OOH media owners and programmatic platform providers across North America.

Pierre-Antoine Fradet's profile photo“We are thrilled to see Atedra’s OTT division turn into an independent company,” he said Pierre Antoine Fredet, CEO Adstanding. “AdStech launches as a standalone company with 16 years of AdTech expertise and 4 years of DOOH growth. We are incredibly proud of our achievements so far and the aggressive growth plans ahead of us. "

Programmatic DOOH is growing with proven proven ability to help brands engage audiences on a scale with dynamic, contextually relevant content. According to eMarketer, programmatic DOOH spending in the United States will reach $ 533 million this year, up from $ 181 million just two years ago. With its intuitive, flexible, and completely transparent design and high-quality digital inventory access across North America, Adstanding helps brands easily incorporate DOOH into their broader marketing strategies and achieve campaign objectives. Using Adstanding's self-service features, any advertiser can book a campaign with just a few clicks, regardless of their DOOH purchase experience level.Genevieve Michaud's profile photo

"Advertising encrypts and simplifies DOOH's programmatic buying and selling, enabling any marketer to drive innovative campaigns, build meaningful connections with consumers, and provide measurable ROI, regardless of their OOH skill level," he said. Genevieve MikoudVP Alliance, Adjusting.

At launch, Adstanding includes digital inventory based in North America. The company is actively working to expand its internal team, establish multiple new market presence, and expand the platform to include additional marketing channels, including affiliate TV advertising, for which the company has already amassed many premium resources and is actively seeking more.

About Adstanding
Launched in 2022, Adstanding A boutique OTT DSP that is known for bringing speed, comfort and scale to DOOH planning and purchasing complexity. This is an OTT spin-off of digital pioneer Atedra launched in 2006. Adstanding is a proud member of IAB, DPAA and COMMB.

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Advertising, Marketing & MediaTechnology

Two more acquisitions by Lamar – Oh Today

Stark Capital has announced two more acquisitions of Lamar

Stark Capital Solutions, Inc. announced the following two acquisitions of Lamar Advertising, an OOH-centric investment bank and financier.

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  1. Ralston outdoor advertising Shreveport has completed a division of digital and static billboard displays in LA. Earlier this year, Stark Capital raised funds for Ralston to acquire a portfolio of Texas and Louisiana-based billboard assets. Following the acquisition, Ralston was chosen to strategically spin off Louisiana assets to focus on his early Texas footprint. Stark Capital has served as the exclusive advisor to Ralston Outdoor Advertising.
  2. Millcorp, Inc.., Jackson, Mississippi has completed a split of digital and static billboard displays on the I-55. In addition to displaying high traffic-counting billboards, Millcorp has sold the underlying real estate below all billboard locations. Stark Capital has served as the sole advertising advisor to Lama.

We believe that the positive energy in the industry, arising from conversations around digital transformation and programmatic buying, will surpass any possible downturn in the economy as the Fed continues to fight inflation.

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Chris Stark Commented, “The OOH M&A market is very active and the sales multiplier is exceeding the historical average. We believe that the positive energy in the industry, arising from conversations around digital transformation and programmatic buying, will surpass any potential downturn in the economy as the Fed continues to fight inflation. "

About Stark Capital

Stark Capital, an OOH-centric investment bank, has been providing capital and consolidation and acquisition consulting services in the billboard industry for over 20+ years.

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