Month: May 2022

Advertising, Marketing & MediaTechnology

Marco Island – Top 8 Highlights! োভMovia – Oh Today

Content sponsored by Movia Media

Movia Top 8 Highlights!

  1. Nice man! As the Outdoor Nation says, "PLU" people like us. It can no longer be called good. So many intelligent, driven, OOH person treats all in one place!
  1. Learning - so much knowledge on the panel. I could have done it more, but our friend is a big shout out Justin Simons From Project X for Outstanding Contribution to the OOH Panel Innovation on Tuesday!
  2. Late night - although Marco Island has a beautiful nightlife, we spent some deep nights - Thanks to our friend Kim Frank To host the most beautiful after-party in the presidential suite!
    Thanks, Kim!

    Camel Cabana with Winnie from the Camel City poster

  3. The Obis - This was my first appearance on Obis, and it definitely made me want to be on stage one day. To shout loudly Brian Rapaport Quan's 2 and to take home Shawn Habibian Kre8 Media to bring mobile billboards to the winning circle! Good job, gentleman.
  4. The Beach and Beach Cocktail - There's nothing like hangingover healing or meeting new best friends with Pina Collada or Margarita, With camels in Cabana Winnie From Camel City Poster!
  5. The Movia Mansion - For those who are back at the Movia Mansion Bruce case Take the winning title in the OB-eligible Cannonball competition from Reveal Mobile, what a memorable moment! Also, we appreciate it Onscreen Stop to enjoy the hot dog truck!
  6. Dolphin Touring - I was lucky enough to do this early in the morning on the Catamaran Tour where the team was lucky enough to see a baby dolphin! Who knew dolphins could weigh up to 1400 pounds. And eat 30 pounds. One day fish ?!
  1. Ridiculous creative rewards - we want to be different and do something fun, so here it is The Movia Truck ad was on our site for the event.

And if you read all of this, don't feel bad that you missed the event because you're so caught up now! Looking forward to seeing everyone in Nashville next year!

Casey Binkley, Founder and CEO, 416-271-1008, [email protected]

Content sponsored by Movia Media

Help us help you by just keeping Independent voice for OOH clicks3Subscribe Oh today

- Advertising -

- Advertising -

Advertising, Marketing & MediaTechnology

Oh Classified Today — Look and Liquid – Oh Today

Out of the scope of home career

OOH Jobs, OOH Consulting, Wrapping Vehicles, Printing,
Mobile billboards, photos, truck parties, experimental

Here is today's selection of #OOH jobs and services

Employment-
ালTalika-
Real estate, operations, creative and administrative
Formatco-Sign installer
Formatco-LED video screen service and installation technology

Sale
Lukmedia: Business Development Representative (remote)
Liquid outdoor mediaFlorida Regional Accounts Director

Management

PrintingCircle Graphics & Associated Poster Inc.Printing

Service - Get it out, Photofetch, Move the average, Wrap

Free Representative (Want position) Available space is free subject
For ad rates and information, email: [email protected]

A

OOH Recruitment
Oh owners
Contact us today

Business Development Representative

About the job

Luke Media is looking for a business development representative who will help us grow our business through our top-of-the-funnel lead generation strategies. We are looking for an enthusiastic business developer who is aroused by the challenge of reaching and meeting new possibilities through a multi-channel outbound prospecting approach. Experience in the media industry in the United States is preferred. This role works directly with the CRO and CEO of the company.

Responsibility

  • You will be the pioneer of the new account by owning the outbound prospecting process from potential list creation to outbound outreach (use of email, cold calling and social and sequencing), to booking meetings.
  • Create thematic 'Hunt List', compile leads from various sources including Zoominfo and create our lead pipeline on Hubspot.
  • Ongoing activity tracking and analysis to find opportunities to improve oneself and the company as a whole.
  • Attend appropriate digital / virtual events to build leads and build relationships
  • Develop skills in Look Media products to reach goals
  • Track activity on the CRM Dashboard and participate in experiments to optimize conversions at different funnel stages.
  • Research industry trends and support sales team beyond sales best practice goals.
  • Participate in the development, improvement and documentation of workflows and processes.
  • Manage BDR related activities, reports and dashboards on Hubspot
  • Sales and support the company as a whole, along with other initiatives as needed (we are a small and growing company and everyone pitch into it) may include but is not limited to: social media account management (help us be the voice on social issues), marketing Bail, etc.
  • Other responsibilities assigned

About you - qualifications and skills

  • 1-3 years of direct B2B sales experience, ideally for the media industry (but not mandatory)
  • Outreach Activity and Quota Success in Meeting Quotas in Booking Meetings.
  • University degree
  • Experiences displayed on Hubspot - Create and run sequences, template management, cold calling, report creation and management.
  • Understanding the landscape of the media industry and especially the outdoors.
  • Self-promoters with excellent decision making and strong work ethic.
  • Excellent time management and organization skills, including the ability to manage multiple projects simultaneously and work in a fast-paced work environment.
  • The energy, perseverance, wealth and appetite needed to create strong sales results,
  • Collaborative, empathetic, solution-oriented mindset.
  • Proficiency with Microsoft Office Excel and PowerPoint
  • Experience and understanding of database concepts
  • Bonus points for the experience of photo-editing software
  • Deep knowledge of US geography.
  • Excellent communication skills, written and oral.
  • Contribute to a positive team environment and company culture.
  • Detailed-based with the ability to oversee projects from scratch through completion
  • We are looking for entrepreneurial people who are interested in doing whatever it takes to create look media

What we provide:

  • An open and collaborative culture where everyone has a voice
  • Opportunity to quickly become a senior sales leader
  • Competitive compensation package including base salary and incentive commission package
  • Private time off
  • Healthcare stipend
  • SEP IRA program
  • Location - Remote (cover required business expenses)

Look about the media

Look Media provides hyper-local media on a scale with over 4,000 ad sites nationwide across 170 DMAs. With 45% of the daily commute for shopping and work (Geopath), about half of the street traffic shopping center is set aside for the parking lot - the modern town square - where we own the media. Our energy is reaching people in outdoor formats with impressive visuals in a retail environment where people are most open to receiving branded messages. We have been verified by repeat clients over the past decade in multiple sectors including healthcare, insurance, telecom, CPG, government, finance and technology and have worked with leading advertising agencies across the country.

We have a very open, collaborative and casual culture and welcome people with creative thinking and results-oriented attitudes. Look Media is growing rapidly, and this is a great opportunity to help our company grow and develop as a leader in the organization.

Look Media is committed to maintaining a diverse work environment and proud to be an equal opportunity employer. We encourage appeals from people of indigenous, ethnic, people with disabilities, gender and sexually diverse communities or people of inter-ethnic identity. If you have any accessibility requirements or concerns regarding the recruitment process or employment with us, please let us know to provide suitable accommodation.

Contact:

[email protected]


Florida Regional Accounts Director

Liquid Outdoor Media is a boutique outdoor advertising company with a national portfolio of media features. We are looking for a regional account manager to market our new digital outdoor advertising feature in Miami / Ft Lauderdale, Tampa, Orlando, and Ft Myers. In addition, this location will represent our national portfolio of high-profile digital and static OOH assets for Florida-based companies and advertisers.

The ideal candidate should have a minimum of 2 - 5 years experience in media sales, especially outdoor media sales. This candidate must be a self-promoter with a great work ethic and have existing relationships with local / regional advertisers and advertising agencies throughout South Florida. This is a remote location and will require travel if needed.

The salary plus commission structure is consistent with the experience of the candidate. Benefits included.

Click on the link here for more information https://www.liquidoutdoor.com/jobs

Contact:
[email protected]

A

OOH Recruitment
OOH agency / service
Contact us today
A
AA

A

formetco 360 software logo

Formatco Is experiencing tremendous growth and is currently recruiting for the following positions in Georgia:

  • Sign installer
  • LED video screen service and installation technology

To learn more and apply, visit:

https://www.indeed.com/cmp/Formetco/about

Formatco The package offers a wide range of benefits, including health, dental, vision, short-term disability, long-term disability, life insurance, 401K, and payment time. Formetco requires a drug-free workplace, and a pre-employment drug test.

EOE

AA

OhOH Printers and Suppliers
Contact us today

AA

Message for API

AA

Message for circle graphics


A

OOH service

Contact us today
A

Message for Wrapify

A

To make it to the outside media The largest national Mobile billboards And field marketing companies.
With streamlined and scalable operations, it can run its mobile billboard and field marketing efforts in any market across the United States, as well as offering key staff across the country, including national account executives, operations team members, lead drivers, and drivers. National Field Manager and Brand Ambassador.

Since 1997, the company has established itself as a key player in the industry, helping to create more integrated and unique deliverables with almost any type of vehicle or resource needed for your campaign.

Driver Carrier Link: https://www.doitoutdoors.com/careers/
Product / service link: https://www.doitoutdoors.com/mobile-billboards/

A

A message for FotoFetch

A

A message for Movia Media

Helping brands maximize their advertising results
With a unique combination of mobile advertising and technology.
Movia installs tracking and Wi-Fi collecting devices on trucks that act as moving billboards,
Provides real-time impression analytics and retargeting opportunities.
Brands can view their real-time dashboard
To see when, where and who saw their messages and track their ROI.
www.moviamedia
Email: [email protected]

Phone: (416) 271-1008 / (212) 851-6587

A
Oh the free agent

Contact us today
A
#OOH Jobs and free agents today

Published every Saturday and Monday. Open classified ads.
Free Agent (Position Wanted) Available Space is subject to free
For billing rates and information, contact BillBoard @ OOH Today.com
Paid advertising communication services for outdoor industries
Open classified ads2

Help us help you. Subscribe Only Independent voice for OOH. Keep unlimited speech for the billboard industry

- Advertising -

- Advertising -

Advertising, Marketing & MediaTechnology

Oh they said today – Yahoo’s Stephanie Gutnik – Oh Today

OOH-Thought-Leadership-Stephanie-Gutnik

LinkedIn

Oh-thought-leadership-Dylan-Mabin

LinkedIn

OOH-Thought-Leadership-Mark-Tutsel

OOH-Thought-Leadership-Ana-Bagar-2

LinkedIn

OOH-Thought-Leadership-Rishad-Tobacco 2

LinkedIn

OOH-Thought-Leadership-Kelly-Briggs

LinkedIn

OOH-Thought-Leadership-Katie-Wilson

LinkedIn

OOH-Thought-Leadership-Shawn-Riley

OOH-Thought-Leadership-Rick-Robinson-2

LinkedIn

Oh-thought-leadership-ear-count

LinkedIn

OOH-Thought-Leadership-Stephanie-Stocky

LinkedIn

OOH-Thought-Leadership-Michelle-Chung

LinkedIn

OOH-Thought-Leadership-Andy-Stevens-2

LinkedIn

OOH-Thought-Leadership-Bill-Bernbach

OOH-Thought-Leadership-Andy-Rocker

LinkedIn

OOH-Thought-Leadership-Sam-Thompson

LinkedIn

OOH-Thought-Leadership-Michael-Minicucci

LinkedIn

OOH-Thought-Leadership-Humberto-Aires-Pereira

LinkedIn

Oh-thought-leadership-anna-bagger

LinkedIn

Oh-thought-leadership-Laura-Colona

LinkedIn

OOH-Thought-Leadership-Craig-Allen-Kifner

LinkedIn

OOH-Thought-Leadership-Lin-Terlaga

LinkedIn

Oh-thought-leadership-frank-gussoni

LinkedIn

Oh-thought-leadership-composition-iron

LinkedIn

Oh-thought-leadership-Emma-Hague

LinkedIn

OOH-Thought-Leadership-Lex-Bradshaw-Ginger

LinkedIn

OOH-Thought-Leadership-Jean-Hopkins

LinkedIn

OOH-thought-lead-david-fish

LinkedIn

OOH-Thought-Leadership-Betsy-McLarney

LinkedIn

OOH-Thought-Leadership-Andy-Stevens

LinkedIn

OOH-Thought-Leadership-James-Munerlin

LinkedIn

Oh-thought-leadership-kart-coach

LinkedIn

OOH-Thought-Leadership-Jack-Myers

LinkedIn

OOH-Thought-Leadership-Chris-Farnkopf

LinkedIn

Oh-quote-Richard-Bon

LinkedIn

Oh-quote-Lydia-Lee

LinkedIn

Oh-quote-Kyle-James

LinkedIn
Advertising, Marketing & MediaTechnology

Stagwell’s Rally and Tall Team to Accelerate OOH Advertising – Oh Today

The Stagwell Media Network, part of Stagwell, announces the merger of the U.S. OOH team with the network's public media agency, Assembly, Talon, to offer smart, data-driven, and creative-led OOH planning, purchasing, and proprietary technology for advertisers. The move represents the next phase of the strategic partnership formed late last year. Together, the team has since successfully collaborated with Converse on an innovative OOH program that has yielded meaningful results for this influential brand.

Message for Movia Media
Jill Reinenberg's profile photo
Jill Reinenberg

Jill ReinenbergConverse, an integrated digital marketing manager, commented, "Outside the home was an integral part of Converse's 'Create Next' campaign, which saw John Boega, an influential film star, born and raised in south London, join Converse." It was really important to target Boyega's hometown and five young and undiscovered London filmmakers that we were able to deliver through Talon's Bespoke solution. It was our first out-of-home campaign planned through Assembly and Talon Outdoor, and we are pleased with Talon's collaborative and data-led approach to planning. ”

Rynenberg continued, “Billions of device-level visitor data points were activated using Talon-owned data management platform, 'Ada,' to identify high-target urban audiences in these major hometown locations, centered on Peckham and Brixton. Talon worked closely with Assembly and Converse for this highly targeted campaign, which was delivered at an awkward pace. Talon’s visitor-first data intelligence approach to planning has allowed us to reach the right audience at the right time, ultimately improving ROI on media spending. We look forward to expanding this partnership to deliver more OOH campaigns. "

Jonathan Shaff's profile picture
Jonathan Shaff

"Although the OOH revenue was affected by the epidemic, channel innovation, real-time flexibility and accelerated creativity have restored OOH in the minds of consumers and brands, as demonstrated by the Converse campaign," he said. John Chef, Global Chief Investment Officer, Stagwell Media Network. "By further integrating our experience, teams, tools and industry partnerships, our collaboration with Talon will enable marketers to distinguish their brands and offers from their competition in the upper and lower funnel efforts."

Barry CouplesTalon's Global CEO says, "With Stagwell's technology-first approach to media, their deep expertise, creativity and digital transformation teln as well as seamless duality. OOH is more powerful than ever; Cupples continues to bring game-changing opportunities, "Strengthening our partnership with the combined goals of driving performance and improving business results for clients will undoubtedly provide better results for brands and add real value to the top and bottom lines."

About the Stagwell Media Network
Stagwell's media network is a group of leading multichannel agencies that host more than 3,500 specialists that handle nearly $ 5 billion in media, with a wide global footprint across 40+ offices in 20 countries.

About Talon
Talon Outdoor is a leading global independent out-of-home (OOH) media specialist and technology services organization focused on providing smart, creative, data-driven integrated OOH communications.

About the assembly
Assembled with the elements of modern agency, the assembly combines data, talent and technology to provide an integrated set of solutions for the media and much more to the best brands on the planet.

- Advertising -

- Advertising -

Advertising, Marketing & MediaTechnology

Learn about the human trafficking truck campaign – Oh Today

Supported by the Canadian Women's Tracking Federation, the Ontario Association of Crime Stoppers, the Crossroads Truck Training Academy, the KnowledgeSurge Institute, the Tracking Human Resources Sector Council, Atlantic and Sharp Transportation. Lots of people in Canada and around the world.

Message for Wrapify
Message for Wrapify

Big Rig Raps wrapped up a third trailer in April that aired on the Truck World show.

Human trafficking is one of the most heinous crimes, often described as modern day slavery. This crime deprives its victims of the most basic human rights and is happening in Canada and around the world.

Victims, mostly women and children, are deprived of their normal lives and forced to provide their labor or sexual services through various forms of coercive practices for the direct benefit of their perpetrators.

About wrapping large rigs
Big Rig Wraps Transport Truck Advertising (Big Rig Wraps) is the leading provider of large-scale outdoor advertising on trucks up to 53 feet tall. Through a series of partnerships created with Fleet Truck owners, graphic designers and certified installers, we've made it possible and affordable for companies to take their advertising to the streets locally, regionally, nationally and internationally, even if they don't own their own fleet.

Help us help you by just keeping Independent voice for OOH. 3Subscribe OOH today

- Advertising -

- Advertising -

Advertising, Marketing & MediaTechnology

Stella has launched the “Your Trauma Legitimate” Ooh Campaign – Oh Today

Stella, the largest U.S. network of pioneer doctors treating post-traumatic stress disorder (PTSD) and complex trauma symptoms through innovative stellate ganglion block (SGB) and ketamine infusion therapy, has launched its first trauma-informed marketing campaign. The campaign hopes to address the life-changing symptoms of PTSD and trauma.

The ad campaign, Your Trauma Is Valid, began with OOH placements across the country, highlighting the emotional traumas experienced by the local population. Stella has used cultural insights and first-hand accounts to create campaigns in the hopes of legitimizing those who need help.

People who have experienced traumatic events often discard their emotional and biological responses because their history does not fit the definition of PTSD in pop culture. Because of the stigma, common trauma symptoms such as insomnia, severe anxiety, panic attacks, nightmares, uncontrolled disturbing thoughts, and suicidal ideation are not treated.

Message for Movia Media

This trauma-informed marketing campaign is the first of its kind to address this issue. It pushes back against what has been adopted by the present society which prevents people from exploring their mental health and the treatments that may be right for them.

Matthew Early's profile photo
Matthew Early

"This campaign is important because it is an important requirement to discredit PTSD, especially for those around us who are unconsciously taught to justify their own injury," he said. Matthew EarleyStellar Chief Growth Officer.

Profile photo of Christine KB Busch
Christine KB Busch

“This campaign was personal,” he said Christine "KB" Bushk, Head of Stellar content and creative director of the campaign. I have to work in the realm of mental health to realize my "truth" and actions are not a fog of personality, they are behavioral responses to untreated trauma. "

The first billboard in Dallas, Texas has a picture of a baby and the caption, "It was a long time ago." Texas was chosen as the most unique victim state in the United States.

At Dallas-Fort Worth Airport, a family known for military presence embraces a billboard with the caption, "I'm not the one who went to war."

While traveling to Manhattan at the mouth of the Lincoln Tunnel in Wehaken, New Jersey, a billboard can be found that reads, "This is part of my job" and includes a medical worker. Hospitals in the area were the hardest hit when the Kovid-19 epidemic broke out. The first reactionary trauma and burnout is emerging as a global crisis as they encounter new trauma every day while on the job.

In Sacramento, the home of The Dixie Fire in Northern California, the largest fire in 2021, the same message is being shared for firefighters who worked tirelessly to save the area.

The campaign includes additional digital advertising that highlights modern-day trauma such as adoption, reproductive problems, job loss and divorce.

Stella hopes that soon, no one will feel the need to justify their trauma and hide from the help they deserve. You don't have to bother.

About Stella
Stellar is on a mission of medical doctors, psychologists, patient care coordinators and tireless advocates to create a world where no one suffers unnecessarily from post-trauma symptoms. Stella offers effective, peer-reviewed, groundbreaking trauma treatments. Life depends on how Stella invents - because they do.

Help us by just keeping you Independent voice for OOH. 3Subscribe OOH today

- Advertising -

- Advertising -

Advertising, Marketing & MediaTechnology

GSTV partner with Vistar – Oh Today

Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH) and GSTV, has formed a strategic partnership for Vistar, an attractive and entertaining national video network targeting audiences across thousands of fuel retailers. To strengthen GSTV's digital display network with ad serving software.

Over the past four years, GSTV has seen massive success in Wister's programmatic marketplace through the Wister Supply-Side Platform (SSP). Based on that trusted partnership, support, and rapid network growth, GSTV has now transformed its ad serving system into Vistar's technology. Wister's ad server enables GSTV to ensure reliable content and ad delivery to more than 28,000 locations nationwide.

Message for circle graphics

The partnership with Vistar enables GSTV to streamline its business operations technology and focus on core competencies in creating and delivering engaging media experiences across its network. Vistar's software captures the complexities of ad scheduling, management and reporting, as well as enables automation for GSTV content requirements.

Winston Benedict's profile photo
Winston Benedict

“As we expand our state-of-the-art network, we focus on developing meaningful media experiences that drive action and create lasting brand impressions. In order to optimize the flexibility that buyers need on our scale, we know we need to adopt a future-oriented ad-serving solution, ”he said. Winston Benedict, Chief Technology Officer, GSTV. “Wister is a proven partner that combines enterprise-grade engineering with agile innovation to meet the needs of our growing network. This partnership sets up our network for success today and in the future, and ultimately for providing the best service to our client partners. ”

Working hand-in-hand, Vistar and the GSTV engineering team have created a scalable solution for maintaining high-quality media experience in thousands of GSTV locations. In the last year alone, GSTV's programmatic business has more than doubled its YOY. With the upgrade, the new Vister ad-server unlocks additional unsold GSTV supplies for programmatic monetization for the first time to meet growing demand.

Eric Lamb's profile photo
Eric Lamb

"GSTV gives advertisers the ability to reach a highly engaged audience while at the pump, and we are thrilled that they have chosen us as their partner to set up their network for optimal success," he said. Eric Lamb, SVP, Vistar Media Supplies. "By implementing our ad serving solutions, GSTV can now manage their inventory seamlessly and deliver content and advertising across a stable network."

- Advertising -

- Advertising -

Advertising, Marketing & MediaTechnology

It’s always 1 day – oh today

Tom Shear's profile photoBy Tom Shea, Co-founder and COO at Adgile

I am excited to announce Adgill Media GroupLed by $ 5MM Series Seed Round Brand Foundry Ventures With participation from Deris, Consumer Ventures, KBP Brands, Finn Capital Partners, Nick Sharma, Hannah Bronfman, Michael Presman, Chris Hull, And many more!

Adgile has been the work of my life so far and I am extremely grateful to those who have helped Max Flannery and I have made our dream a reality. There are many people who deserve our recognition and thanks.

Yesterday I had a long journey day, which was a great opportunity to stop and reflect on what this experience has taught me so far. I wrote some of those lessons, and thought I'd share them with people, hoping someone would find them helpful.

Message for circle graphics

1. Develop spells - They provide a North Star when things seem irresistible and the path ahead seems unclear. The one that always guided me when we created Adjil - "We sell faith first, media second." We don't say business when we don't think we're the right fit for the company's strategy, maturity, or budget (much more than people might realize). This was really hard to do when we were in the early days, because showing growth seemed very important. But while I reflect on why this fundraiser was successful, I think it was because we were able to show a surprising 90% client retention rate - something that could only be achieved through our unwavering commitment to our faith.

2. Health is an asset - I had some very sudden, incredibly disturbing vision and started having nervous problems about 4 years ago. I left McMaster-Car more than once because of a disability, and I was so frustrated by my inability to get back to a level of productivity / output in the end that I was once brought into the company that I quietly left the company. When we started to find product-market fit with Adgile, everything I dreamed of was supposed to happen. Instead, as the company succeeds, I become more fearful, anxious, and frustrated, as I begin to realize that all the hard work I put into doing it professionally was probably in vain because my health was in a state where I couldn't. Do not enjoy anything. I am doing much better now, and I feel somewhat fortunate to have learned such a difficult, but important lesson so that I can form good habits early in life. It has changed my attitude towards everything.

3. RWY - Remember where you are. This word means a lot to me. Remember that your success is not your own, it is the work of everyone who has ever invested in you and helped you get to where you are today. Remember to acknowledge this and remember to tell those people how grateful you are. Remember to forward and help others. Remember to be humble and grateful. Remember that it doesn't take much to be kind. And when things go crazy, try to remember that this is the fun part.

4. Confidence is key - I have learned that good things usually happen to those who really put themselves out there and that confidence is valuable in almost every aspect of life. However, I fundamentally believe that confidence is something that is a learned behavior, not something that you were born with. This is the muscle that you strengthen by doing your research and showing readiness. Telling someone they should be confident doesn’t seem like a productive exercise. Telling someone how they can be more confident.

5. Entrepreneurship is not risky - Or at least, it doesn't have to be. Max and I risked Adgill before taking any personal or professional risk, and I encourage every aspiring entrepreneur to do the same. Funding from those with whom we had a personal relationship can be a scary, stressful and messy exercise. But we didn't ask for a penny from friends, family or investors until we had enough work to figure out if we had more shots than average in terms of running returns over the S&P 500.

6. It takes a village - Although an expression used in the context of child rearing, creating a company is similarly a universal exercise that often requires the help of the people around you. Society has learned an incredibly sad and painful lesson during the COVID epidemic about the power of infectivity, virality and index growth. But those same forces can be restructured and exist in a positive context, through which activating and engaging your network or "assembling your base" can rapidly expand your efforts.

7. You know what you don't know - And then surround yourself with people who know. Max and I were 24 when we started working at Adgill. For those who are keeping scores, this is a net out for a full 6 years of work experience between the two of us. We had the drive, the ambition and the limitless energy, but we didn't really know as much as we probably did at the time. Admittedly, we've had the privilege of persuading some highly skilled, experienced people to join us at Adgile - Mitch Gordon and Marc S. Strachan. It raised a few eyebrows, but I think it was self-aware and mature in this particular context. The learning curve as Max and I executives has been meaningfully shortened, and my conviction that it was the right decision was no stronger than that.

8. People as a competitive advantage - There is a saying that 10% of the people you hire will be "A" players, 60% will be "B" players, and 30% will be "C" players. Your "A" players will be 10 times more productive than your "B" players. When you find an "A" player (you'll know when you do it), acknowledge it and find a way to form a deal that acknowledges it.

9. Bet on yourself - Always.

10. It is always 1 day - Jeff Bezos mentions the "Day 1" mentality in his annual letter to shareholders as he writes. When asked what comes after the first day, he responds as follows: "Day 2 is stasis. Followed by irrelevance. Followed by painful, painful fall. After death. And that's why it's always 1 day."

We left earlier. Give it a day in Adgile 1. And always give it a day in Adgile 1.

About Adgile Media Group
Founded in 2018, Adgile Media Group is the nation's leading technology-enabled, data-driven outdoor media company. The company’s fleet of trucks provides brands with a highly effective and efficient platform to further their marketing communication efforts. Adgile brings the elements that have made digital advertising so popular in the outside world. Adgile wraps end-mile delivery trucks on behalf of brands to reach their ideal customers and measure investment returns using geo-location technology.

Help us by just keeping you Independent voice for OOH. 3Subscribe OOH today

- Advertising -

- Advertising -

Advertising, Marketing & MediaTechnology

Oh they said today – Nick Coston of Neuron – Oh today

OOH-thought-leadership-nick-coston

LinkedIn

Oh-thought-leadership-Dylan-Mabin

LinkedIn

OOH-Thought-Leadership-Mark-Tutsel

OOH-Thought-Leadership-Ana-Bagar-2

LinkedIn

OOH-Thought-Leadership-Rishad-Tobacco 2

LinkedIn

OOH-Thought-Leadership-Kelly-Briggs

LinkedIn

OOH-Thought-Leadership-Katie-Wilson

LinkedIn

OOH-Thought-Leadership-Shawn-Riley

OOH-Thought-Leadership-Rick-Robinson-2

LinkedIn

Oh-thought-leadership-ear-count

LinkedIn

OOH-Thought-Leadership-Stephanie-Stocky

LinkedIn

OOH-Thought-Leadership-Michelle-Chung

LinkedIn

OOH-Thought-Leadership-Andy-Stevens-2

LinkedIn

OOH-Thought-Leadership-Bill-Bernbach

OOH-Thought-Leadership-Andy-Rocker

LinkedIn

OOH-Thought-Leadership-Sam-Thompson

LinkedIn

OOH-Thought-Leadership-Michael-Minicucci

LinkedIn

OOH-Thought-Leadership-Humberto-Aires-Pereira

LinkedIn

Oh-thought-leadership-anna-bagger

LinkedIn

Oh-thought-leadership-Laura-Colona

LinkedIn

OOH-Thought-Leadership-Craig-Allen-Kifner

LinkedIn

OOH-Thought-Leadership-Lin-Terlaga

LinkedIn

Oh-thought-leadership-frank-gussoni

LinkedIn

Oh-thought-leadership-composition-iron

LinkedIn

Oh-thought-leadership-Emma-Hague

LinkedIn

OOH-Thought-Leadership-Lex-Bradshaw-Ginger

LinkedIn

OOH-Thought-Leadership-Jean-Hopkins

LinkedIn

OOH-thought-lead-david-fish

LinkedIn

OOH-Thought-Leadership-Betsy-McLarney

LinkedIn

OOH-Thought-Leadership-Andy-Stevens

LinkedIn

OOH-Thought-Leadership-James-Munerlin

LinkedIn

Oh-thought-leadership-kart-coach

LinkedIn

OOH-Thought-Leadership-Jack-Myers

LinkedIn

OOH-Thought-Leadership-Chris-Farnkopf

LinkedIn

Oh-quote-Richard-Bon

LinkedIn

Oh-quote-Lydia-Lee

LinkedIn

Oh-quote-Kyle-James

LinkedIn
Advertising, Marketing & MediaTechnology

AdQuick.com Launches Audience-Based Shopping for Outdoor Media – Oh Today

Audience-Based Shopping Allows marketers and advertisers to purchase outdoor media based solely on their target audience.

AdQuick.com, the world's top-out-of-home (OOH) advertising platform, has announced new capabilities with the introduction of visitor-based shopping. With this development, AdQuick users can now purchase OOH Media entirely based on their target audience - making it easier for any advertiser, including brand advertisers, ecommerce companies and place-agnostic media strategies, to plan and purchase OOH Media.

Message for Wrapify
Message for Wrapify

"Our brand and agency clients tell us that they often strive to reach a specific population, no matter where they are in the country," he said. Matthew O'Connor, CEO of AdQuick. "Our new audience-based shopping feature allows advertisers to buy the best ad units based on their preferred target audience, rather than limiting their campaigns to traditional location-based purchases."

Audience-based shopping allows advertisers to mediate price variations within the market and reach their population more efficiently. By opening the aperture to the width of all available OOH media from a specific location or market, advertisers can reach their target audience 30-50% less than focusing on specific locations.

Ted de-Fratto's profile photo"When advertisers plan unit-by-unit or limit their campaigns to just a few markets, they ignore more than 95% of all potential OOH units available," he said. Ted de-Fratto, Product director of AdQuick. “By contrast, with more than one million OOH units across the country, they unlock trillions of combinations. While it may be impossible to plan manually, AdQuick automates the visitor-based shopping selection process to make it faster and easier. "

For the convenience of audience-based shopping, advertisers only identify the audience they want to reach and important campaign parameters such as maximum cost per thousand impressions (CPM) or required media limitation. AdQuick then develops a tailored OOH plan designed to reach this audience at the lowest possible price available.

"Marketers and advertisers have had decades of success in online marketing with data-driven advertising," said O'Connor. "Audience-based shopping at OOH offers the same benefits, without the ad-hoc or brand-safety concerns that plague online advertising space. AdQuick is pushing OOH advertisers out of tradition for better engagement at more efficient prices."

About AdQuick, Inc.
Founded in Los Angeles in 2016, AdQuick.com is a leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure all types of outdoor advertising. With over 1,100 media partners, all types of OOH Media broadly, AdQuick connects advertisers and companies with OOH Media Owners anywhere in the United States and abroad, including the United Kingdom, Canada, Germany, France and 13 other countries.

Help us help you by just keeping Independent voice for OOH. 3Subscribe OOH today

- Advertising -

- Advertising -