Month: May 2022

Advertising, Marketing & MediaTechnology

Oh Best Creative Last Week Today – 5/31 – Oh Today

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OOH Best Creative last week today
Top 10 OOH creative executions that came to our attention last week.
If you have seen stellar work there, we want to know about it. Tag us on LinkedIn or shoot us an email.

Share your creatives


2. Cradle outdoor draped Spanx Fabric on a nude Ashley Graham (Only 4 months after delivery). A few days later, the fabric was dropped to reveal the rest of the ad. | Noble People, Gut Agency, Primary Color And Frankly


3. Christian Dior Couture Fits nicely JCDicaxOur new digital spectaculars in the new Terminal 2 at LAX.There are no alternative text descriptions for this image


4. The new Elizabeth Line has been launched in the UK with several notable advertisers Shwapes. | Worldwide

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5. Create OOH Gold if copywriting and creative. There are no alternative text descriptions for this image


6. This Fat Lad Creative was launched last week in its week. | Mailer & Smith, Evolve Oh, JCDicax

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7. OVO power The twist of this bus is making West London green Talon

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8. Marquee Media. No explanation required.


9. Some great creatives have been spotted in San Bernardino / Riverside, CA. Yamava Resort and Casino. | Lamar

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If you have seen stellar work there, we want to know about it. Tag us LinkedIn Or Shoot us an email.

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June 9 – Oh Today

DPAA and quotient declaration2nd DOOH CPG Event: June 9, 1pm EST

Brands and companies discuss DOOH's growing role in CPG marketing.

NEW YORK - May 31, - DPAA, the global trade marketing association that is driving the growth and digitization of outdoor media today and its growing role in the all-channel mix, announced today 2nd Digital Out-of-Home (DOOH) CPG Event Strategic Partner Quotient (NYSE: QUOT), a leading digital media and promotional technology company that provides a DOOH DSP for brands and agencies. The virtual event will be held on June 9 at 1pm ET. Registration is now open here.

The program will include speakers and case studies / presentations:

  • Stephanie Espinoza - Associate Brand Manager Marketing, TYLENOL®, Johnson & Johnson Consumer Health
  • J3 buyer at Francesca Giordano - VP, Partner, UM Worldwide
  • Jess Chappell - SVP, Managing Director Digital & Out of Home, Evergreen Trading
  • Adarsh ​​Chait - Senior Director, OOH Practice Lead, Quotient
  • Susan Cho - GTM Agency Head of Development and Partnership, Quotient
  • Barry Frey - CEO, DPAA
  • Michael Burgie - Senior Editor, Media Planning and Buying, DGD
  • Linda Crowder - Sales Team Lead, Piped Digital Labs
  • Dave Etherington - Chief Commercial Officer, Place Exchange
  • Mike Shot - SVP of Media Sales, Volta Charging
  • David Shreff - CEO, ActV8Me
  • Karen Chan - Senior Director, Cotient

This year's program will include sessions and panels on strategies to engage CPG consumers with DOOH, DOOH innovations that marketers can use to drive sales and measure impact, and the latest revised targeting strategies and strategic programmatic purchases.

"Last year's CPG event was a success with Cotient, many of our brand and agency partners wanted more," he said. Barry Frey, President and CEO of DPAA. "We are delighted to be able to work with everyone involved in the consumer package product business to participate in another event."

We're delighted to be back with an exciting lineup of speakers from top CPG brands, their agencies and technology partners this year, ”he said. Susan Cho, Agency Partnership Group Director of Cotient. "DOOH continues to play a strategic role in reaching out to buyers, both in terms of buying and selling. It will be an opportunity to share our lessons and talk about what the future holds for DOOH. "

Related DPAA

DPAA is the global trade marketing association that drives the growth and digitization of outdoor (OOH) media and its growing role in the Omnichannel mix. Membership in the DPAA community brings many business acceleration benefits, including a wide range of products. DPAA offers members an extensive database of research, best practices and case studies; Tools for planning, training and forecasting; Social media news augmentation; Insights into software and hardware solutions; Further integration into the advertising ecosystem by connecting DOOH networks, brands, agencies, advertising technologies and more.

About quotient

Quotient (NYSE: QUOT) is a leading digital media and promotional technology company for advertisers, retailers and consumers. Our omnichannel platform is powered by exclusive consumer cost data, location intelligence and purchase intent data to reach millions of buyers every day and deliver measurable, growing sales.

Partners with leading advertisers, publishers and retailers, including a company from Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Piped Digital Labs, Ahold Delight USA. Cotient has headquarters in Salt Lake City, Utah, and the United States, as well as offices in Bangalore, Paris, London, and Tel Aviv. See www.quotient.com for more information.

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OAAA Reveals Exposure Methodology Standardization Guide – Oh Today

Wrapify for Topo Chico

The OAAA exposure methodology publishes standardization guidelines
Create a framework for campaigns without a specific location

The American Out-of-Home Advertising Association (OAAA), a trade group representing the entire out-of-home (OOH) advertising industry, has released a comprehensive approach to capturing mobile ad IDs that represent digital moving-out-of-home viewers. DMOOH) Media.

The guideline is a roadmap to address the challenge of capturing accurate data for a particular category of digital out of home (DOOH) where the location of the ad space is not fixed. The purpose of publishing this report as an addition to OAAA's "DOOH Exposure Methodology Standardization Guidelines and Best Practices" is to encourage more adoption of the DMOOH format by omnichannel marketers.

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The framework highlights the key differences between the DMOOH exposure capture versus the traditional DOOH method. Chief among these are the two sets of longitude and latitude data required for the input variable (for start and end) and timestamp, as well as the media position in a vehicle. In addition, the guidelines specify the type of vehicle to be captured, the minimum connection requirements and the use of routing engines, and much more.

Women in OOH
Anna Bager

"Traveling from point A to point A makes it easier to find out who owns the ad, with the technology resources available at our fingertips," he said. Anna Bager, President and CEO, OAAA. "This guideline enables marketers to maximize their exposure data using the most accurate collection method and this will create more confidence among industry players to explore DMOOH."

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Drew Jackson

"OAAA's new guidelines provide a springboard for DMOOH growth," he said Drew Jackson, Founders, StreetMetrics, and members of the OAAA Working Group who created the Exposure Methods Guide. "This framework allows our industry to accelerate the process of determining audience exposure to a digital ad in a car. It's exciting for marketers to see collaborations within the industry to develop consistent approaches to planning, measuring and optimizing ongoing advertising."

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Christina Ringan

“Confidential attribution analysis requires a comparative approach to data collection,” he said Christina Ringan, SVP Strategic Research, Insights, Analytics, Outfront, who was also an important member of the Working Group. "By increasing the DOOH exposure guidelines to include moving OOH, the industry will be in a better position to demonstrate the combined effect of OOH on advertisers' KPIs and business results."

James HellerCEO and founder, WrapAnd a member of the OAAA Working Group said, "Brands use online digital media for its precise tracking and a clear path to ROI. Costs are hurting the success of digital advertising. "

To access the guide, please see https://bit.ly/3lEn33D.

About OAAA
The American Out of Home Advertising Association (OAAA) is the national trade body of the $ 8.6 billion US Out of Home Advertising (OOH) industry, including the Digital Out of Home (DOOH), and consists of billboards, street furniture, transit. Advertising, and space-based media (including movies). OAAA-member media companies donate $ 500 million annually to public service advertising.

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WOO President Goddard has called for a moderate eye to boost the classic outdoors

Maintaining the right balance between classic (traditional) out-of-home and all-conquering digital is one of the keys to growing the sector for the medium, says President of the World Out of Home Organization Tom Goddard Told the 400 delegates at the WOO's Global Congress in Toronto.

While the OOH has recovered strongly from the epidemic, Goddard said sales have ‘sunk like rocks’, but, like other major media outlets, are still losing ground to digital tide waves. Classic OOH accounts for 63% of global revenue, despite the rapid growth of digital OOH.

Such a balance would create another "golden age outside the home," said Sean Reilly, CEO of Lamar Advertising in the United States, one of the keynote speakers in Congress, the world's largest OOH company in terms of value ($ 13bn).

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Lamar is still a family-run company, founded in 1902 that saw all the major changes in the out-of-home, from the sticky message in buildings to the digital OOH revolution. Still primarily a classic or traditional OOH company, Lamar now earns 27% of its revenue from the digital component of its estate, only 2.5% of its 356,000 displays.

Asked by delegates who have included the world's largest OOH media owners, advertisers and firms "to show some love," President Goddard added: The other main strand should not be forgotten.

"We can rightly sing about the rise of digital OOH and programmatic trading, but when we consider the fate of the classic OOH, I am reminded of my school's report which often said: 'Do good but do better.'

“Sure, some of this has been due to digital transformation, but it still seems to me that the classic hasn't got the love it deserves. You can’t deny that we have a much clearer vision for digital OOH than the classic OOH, which, after all, still accounts for two-thirds of our global revenue.

We don't even have a standard definition for classics. We call it five or more different names: Classic, Traditional, Analog, Paper and Static.

"For example, we don't have a standard definition for classic. We call it five or more different names: classic, traditional, analog, paper, and static. And the last name on this list - static, is the worst for me. If you Google it. You will find this definition: "Lack of movement, action or change, especially in a way that is seen as unwanted or distasteful."

"There is hardly a flattering description of what a very strong and creative channel is. And that can play an important role when we focus on a global sector media share that is 6% (its current share) for advertisers through OOH. Its performance goes to the level it deserves. "

About WOO
The World Out of Home Organization is the only global out-of-home association, working for the promotion and development of the OOH industry on behalf of its members. Board members include major international companies - JCDecaux and Clear Channel - as well as Ströer, Pikasso, Global Outdoor, Blowup Media, US to OUTFRONT Media, OOh! Media from Australia and Selvel One, as well as OOH Association, OAAA from USA and Latin America.

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Oh Classified Today – Oh Today

Out of the scope of home career

OOH Jobs, OOH Consulting, Wrapping Vehicles, Printing,
Mobile billboards, photos, truck parties, experimental

Here is today's selection of #OOH jobs and services

Employment-
ালTalika-
Real estate, operations, creative and administrative
Formatco-Sign installer
Formatco-LED video screen service and installation technology

Sale

Lukmedia: Business Development Representative (remote)
Liquid outdoor mediaFlorida Regional Accounts Director

Management

PrintingCircle Graphics & Associated Poster Inc.Printing

Service - Get it out, Photofetch, Move the average, Wrap

Free Representative (Want position) Available space is free subject
For ad rates and information, email: [email protected]

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OOH Recruitment
Oh owners
Contact us today

Business Development Representative

About the job

Luke Media is looking for a business development representative who will help us grow our business through our top-of-the-funnel lead generation strategies. We are looking for an enthusiastic business developer who is aroused by the challenge of reaching and meeting new possibilities through a multi-channel outbound prospecting approach. Experience in the media industry in the United States is preferred. This role works directly with the CRO and CEO of the company.

Responsibility

  • You will be the pioneer of the new account by owning the outbound prospecting process from potential list creation to outbound outreach (use of email, cold calling and social and sequencing), to booking meetings.
  • Create thematic 'Hunt List', compile leads from various sources including Zoominfo and create our lead pipeline on Hubspot.
  • Ongoing activity tracking and analysis to find improvement opportunities for you and the company as a whole.
  • Attend appropriate digital / virtual events to build leads and build relationships
  • Develop skills in Look Media products to reach goals
  • Track activity on the CRM Dashboard and participate in experiments to optimize conversions at different funnel stages.
  • Research industry trends and support sales team beyond sales best practice goals.
  • Participate in the development, improvement and documentation of workflows and processes.
  • Manage BDR related activities, reports and dashboards on Hubspot
  • Sales and support the company as a whole, along with other initiatives as needed (we are a small and growing company and everyone pitch into it) may include but is not limited to: social media account management (help us be the voice on social issues), marketing Bail, etc.
  • Other responsibilities assigned

About you - qualifications and skills

  • 1-3 years of direct B2B sales experience, ideally for the media industry (but not mandatory)
  • Outreach Activity and Quota Success in Meeting Quotas in Booking Meetings.
  • University degree
  • Experiences displayed on Hubspot - Create and run sequences, template management, cold calling, report creation and management.
  • Understanding the landscape of the media industry and especially the outdoors.
  • Self-promoters with excellent decision making and strong work ethic.
  • Excellent time management and organization skills, including the ability to manage multiple projects simultaneously and work in a fast-paced work environment.
  • The energy, perseverance, wealth and appetite needed to create strong sales results,
  • Collaborative, empathetic, solution-oriented mindset.
  • Proficiency with Microsoft Office Excel and PowerPoint
  • Experience and understanding of database concepts
  • Bonus points for the experience of photo-editing software
  • Deep knowledge of US geography.
  • Excellent communication skills, written and oral.
  • Contribute to a positive team environment and company culture.
  • Detailed-based with the ability to oversee projects from scratch through completion
  • We are looking for entrepreneurial people who are interested in doing whatever it takes to create look media

What we provide:

  • An open and collaborative culture where everyone has a voice
  • Opportunity to quickly become a senior sales leader
  • Competitive compensation package including base salary and incentive commission package
  • Private time off
  • Healthcare stipend
  • SEP IRA program
  • Location - Remote (cover required business expenses)

Look about the media

Look Media provides hyper-local media on a scale with over 4,000 ad sites nationwide across 170 DMAs. With 45% of the daily commute for shopping and work (Geopath), about half of the street traffic shopping center is set aside for the parking lot - the modern town square - where we own the media. Our energy is reaching people in outdoor formats with impressive visuals in a retail environment where people are most open to receiving branded messages. We have been verified by repeat clients over the past decade in multiple sectors including healthcare, insurance, telecom, CPG, government, finance and technology and have worked with leading advertising agencies across the country.

We have a very open, collaborative and casual culture and welcome people with creative thinking and results-oriented attitudes. Look Media is growing rapidly, and this is a great opportunity to help our company grow and develop as a leader in the organization.

Look Media is committed to maintaining a diverse work environment and proud to be an equal opportunity employer. We encourage appeals from people of indigenous, ethnic, people with disabilities, gender and sexually diverse communities or people of inter-ethnic identity. If you have any accessibility requirements or concerns regarding the recruitment process or employment with us, please let us know to provide suitable accommodation.

Contact:

[email protected]


Florida Regional Accounts Director

Liquid Outdoor Media is a boutique outdoor advertising company with a national portfolio of media features. We're looking for a regional account director to market our new digital outdoor advertising feature in Miami / Ft Lauderdale, Tampa, Orlando, and Ft Myers. In addition, this location will represent our national portfolio of high-profile digital and static OOH assets for Florida-based companies and advertisers.

The ideal candidate should have a minimum of 2 - 5 years experience in media sales, especially outdoor media sales. This candidate must be a self-promoter with a great work ethic and have existing relationships with local / regional advertisers and advertising agencies throughout South Florida. This is a remote location and will require travel if needed.

The salary plus commission structure is consistent with the experience of the candidate. Benefits included.

Click on the link here for more information https://www.liquidoutdoor.com/jobs

Contact:
[email protected]

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OOH Recruitment
OOH agency / service
Contact us today
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AA

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formetco 360 software logo

Formatco Is experiencing tremendous growth and is currently recruiting for the following positions in Georgia:

  • Sign installer
  • LED video screen service and installation technology

To learn more and apply, visit:

https://www.indeed.com/cmp/Formetco/about

Formatco The package offers a wide range of benefits, including health, dental, vision, short-term disability, long-term disability, life insurance, 401K, and payment time. Formetco requires a drug-free workplace, and a pre-employment drug test.

EOE

AA

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OhOH Printers and Suppliers
Contact us today

AA


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OOH service

Contact us today
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To make it to the outside media The largest national Mobile billboards And field marketing companies.
With streamlined and scalable operations, it can run its mobile billboard and field marketing efforts in any market across the United States, as well as offering key staff across the country, including national account executives, operations team members, lead drivers, and drivers. National Field Manager and Brand Ambassador.

Since 1997, the company has established itself as a key player in the industry, helping to create more integrated and uniquely supplied products, including almost any type of vehicle or resource needed for your campaign.

Driver Carrier Link: https://www.doitoutdoors.com/careers/
Product / service link: https://www.doitoutdoors.com/mobile-billboards/

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A message for FotoFetch

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A message for Movia Media

Helping brands maximize their advertising results
With a unique combination of mobile advertising and technology.
Movia installs tracking and Wi-Fi collecting devices on trucks that act as moving billboards,
Provides real-time impression analytics and retargeting opportunities.
Brands can view their real-time dashboard
To see when, where and who saw their messages and track their ROI.
www.moviamedia
Email: [email protected]

Phone: (416) 271-1008 / (212) 851-6587

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Oh the free agent

Contact us today
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#OOH Jobs and free agents today

Published every Saturday and Monday. Open classified ads.
Free Agent (Position Wanted) Available Space is subject to free
For billing rates and information, contact BillBoard @ OOH Today.com
Paid advertising communication services for outdoor industries
Open classified ads2

Help us help you. Subscribe Only Independent voice for OOH. Keep unlimited speech for the billboard industry

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My found friends, my out of homes – oh today

By Dion Sanders
Sales Director at Carvertise

It all started on March 26, 2020.

A few weeks after the world discovered itself in isolation and in a state of lockdown, I had a calendar invitation entitled "Geopath and OHHToday - Virtual Oh Happy Hour and Networking."

There were about 90 perfect strangers from all over the country in this zoom, and a few outsiders, from different parts of the industry, were trying to understand the unimaginable situation we all found ourselves in. For all, it was a devastating time . Our livelihoods were all pinned to the word "out of the house", the place no one was allowed to go.

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Message for Wrapify

Hosts, a Kim Frank And Bill board, Went around a seemingly endless square box of heads on a screen, introducing themselves and their company to everyone. Week after week, the virtual happy hour goes on, once upon a time strangers are now familiar faces. Conversations centered on how to overcome obstacles, how to maintain morale, how we can cooperate to help each other, and how to find light at the end of the tunnel. In times of frustration, the group comforted each other and became more confident.

"I'll host it every week until we're out," said Kim Frank. Little did he know that the announcement would make him promise to support the industry for many, many months.

Weeks turned into months, and as we struggled with our lives and the art world we once knew our group presence had waned. Before you know it, tuning all square boxes is filled with only one screen. Conversations turned out of our jobs, into our lives, and real personal relationships began to grow.

Some nights, happy hours last for hours. Husband / wife / notable others and children were present, only the tears that are now being shed were due to historical laughter. Themed weeks were hosted, holidays were celebrated and even a talent show was held. Our group had a commitment to our weekly calls, wherever we were, train, car ride, sports, dinner - we tuned in to our weekly chats, and for two years we were a part of each. The life of another.

We dreamed and hoped for that day that we could all be together, finally meet in person, and that opportunity has come to us.

This week, on the white sand beach of Marco Island, the OAAA / Geopath OOH conference was to celebrate the revival of our industry. Filled with anxiety and excitement, we shed tears of joy when we finally embraced each other, the team that saw us through the worst of times, up to the best.

A friendship that no one expected, a bond that no one can explain. We opened our homes, our hearts, shared our lives together, became part of many experiences, laughed and cried and supported each other. The most challenging point of our professional life has brought us together. I love this art for many reasons, but mostly for bringing these wonderful people to me who I now call friends.

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Oh they said today – Ibusar Chris Cowleback – Oh Today

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Advertising, Marketing & MediaTechnology

Why putting your logo on American-made products is good for business

If you are thinking of advertising your small business in made-in-the-USA promotional products, your time could not be better! See statistics from this 2020 survey 1 Ask consumers about American-made products:

  • About 70 percent of survey respondents said they prefer products made in the United States.
  • More than 46 percent of respondents think that made-in-America products are of better quality than those produced in other countries.
  • Sixty percent of respondents will pay more for products made in the United States.

In addition to the above mandatory statistics, there is another reason for a smart choice to buy US-made products when choosing branded products: Most consumers associate US-made products with increased employment and a prosperous economy. Your goal is to connect directly with your target audience by shopping locally, purchasing products made in the USA, and helping community families and neighbors across the country. When you want to promote your small business, local charity, youth sports team, or special event, American-made products allow you to connect your brand with a sense of local pride and national patriotism.

Not just for the fourth of July

Shopping for USA-made products is a great way to celebrate the summer holidays, including the Fourth of July, Memorial Day and Labor Day Weekend. In fact, we have a complete patriotic collection that is suitable for this purpose. But even more, the decision to buy products made in the United States and locally made is a year-long priority. Instead of being a season-aware event associated with parades, picnics and big sale events, ready-made USA products present an ongoing focus on a shorter carbon footprint, slower, more intentional lifestyle and more meaningful shopping and merchant interactions.

What products are made in America?

Products made in the United States may be made in whole or in part in the United States. A product is considered to be manufactured in the United States if it is manufactured in more than 50 percent of U.S. parts in the United States. If this percentage is lower, you'll see the word choice: "Parts of this product are made in the United States." You can also see: "Manufactured and imported parts of the United States."

You may be wondering where you can find USA-made products. In most cases, you need to look at individual products to determine which ones are made in the United States, which are partially made in the United States, and which are made in another country. In some cases, a company will help you through a selection of products made in America

With National Pen, for example, you'll be able to easily identify USA-made or partially manufactured products in almost any promotional product category you're looking for. Our make-in-the-USA collection includes the most popular and functional categories of customized products, including beverages, totes, pens, stationery, games and more. Below are some winning American made products designed to engage your customers and promote your special event and your small business throughout the year.

The product is 100% made in the United States

Stadium Cup

Like baseball and apple pie, these made-in-USA stadium cups will start the party and get your branding in every hand.

22 oz pitcher stadium cup: big enough to hold a drink big enough to stay at a game or party.

16oz Reusable Run Stadium Cup: Double-walled, dishwasher-safe plastic makes this two-tone stadium cup a protector.

Plastic cups and water bottles

Full color 20 oz. Quick Color Bike Bottles: Tour de France or Tour de USA, these USA-made bike bottles are bright enough to stand out in any crowd.

32 oz Translucent Flip Top Water Bottle: Bright and sporty, and all the room they need to hydrate on the trail, field or sideline.

Old Fashion Cup - 9oz: USA-made, BPA-free, and ready to serve drinks and branding at your next event.

Ornaments

3 ″ USA Made Flat Shutterproof Ornament: Elegant and fragmented, this plastic ornament is safe for kids, pets and all kinds of active holiday families.

Toys

Small Discus: Good old fashioned, ready for all-American fun, ready-to-use USA discus delivery.

The product is partly made in the United States

Design wrap pen

Parts of this Uber personalized pen are made in the US, and a festive "thank you" from the custom design options, red, white and blue, is bound to make you feel patriotic.

Design Wrap Superball Pen: The stick pen is a classic, and so will your branding.

Design Wrap Translucent Chlorama Pen: A boost of translucence adds extra appeal to this compelling pen.

Design Wrap Contour Pen with Antimicrobial Additives: Antimicrobial additives help keep this pen sterile!

Magnet

Design Wrap Monthly Magnetic Calendar: This monthly magnetic calendar puts the date and your branding front and center.

Are you buying American or USA?

It is advisable to use the term "Made in America" ​​versus "Made in America" ​​when referring to where a product is made. This is because the United States may refer to North America, including countries other than the United States, such as Canada or Mexico. When you say USA in particular and not North America in general, it is better to refer to "USA-made products" instead of the term "American-made products."

Have fun promoting your brand as you support US companies in your community and across this beautiful country.

Source:

1 https://www.prnewswire.com/news-releases/survey-says-americans-prefer-made-in-usa-301163756.html

Advertising, Marketing & MediaTechnology

A picture worth a thousand … Impressions – Oh Today

Vector's National Photography Manager

A picture can go a long way in the world outside the home. For clients who often place media in a market miles away from where they live, in some cases photography is the only way for them to experience the hard work that is displayed in the real world.

Message for Movia Media

Pictures of our industry work are shared through social platforms, websites, press releases, marketing pieces and of course slide decks. They serve multiple purposes and are often seen by many. OOH is ultimately a visual medium that exists in the physical realm, so capturing it through artistic photography is endlessly valuable.

Thanks to the increasing technology, we are able to provide dynamic, beautiful images that bring brand stories to American streets not only with professional cameras, but also with our mobile phones that we carry with us every day. That said, it's all about how you use it.

I have been heading photography Vector Media It's been a decade now, and I know what it takes to get a good picture of an OOH placement Keep reading below for some of my top tips both technically and theoretically on how to get the best results.

Match your audience

One of the important elements to keep in mind when shooting outdoor media. Photos taken from a consumer perspective are clearly going to paint a more accurate picture, but that's not the only advantage. It also allows you to read long-distance and close-up effects of large format OOH.

When it comes to consumers, that's exactly what we want to see in photos with our media. The huge crowds, the people enjoying the food outside, the busy people in and out of the shops, all help to bring our pictures to life. They add character, emotion and most importantly demonstrate the effectiveness of our medium.

The beginning of the picture

A dazzling creative, hilarious copy, or an engaging experimental campaign can all work great to get the attention of the public around you. You know you hit the jackpot when you're able to capture a photo of one of your media photographers! What better way could there be to show off the power outside the home to create acquired media impressions that could send the impact of your campaign to the moon?

Location, location, location

From Rocky Steps to Rodeo Drive, helps tell an important story for your clients, including iconic landmarks, vibrant downtown cityscape, and recognizable signage in your photos. Draw a vivid picture of the residents, visitors and culture of each neighborhood. These locations are purposefully and strategically selected by advertisers to target specific lifestyles, tourists, populations, so show it!

Slowly

It can be hard to be creative with our images, let's face it - there are many ways you can make your outdoor look glamorous. One way to step up your game and give your photos a more "high-end" look is to slow down your camera shutter speed. It lets you focus on your fixed subject, be it a billboard, a stationary bus or a piece of street furniture, and let the pedestrian and vehicle traffic through the frame fade, and let some very quiet and artistic look turn into a blur of motion. (Extra points for doing this in low light and for using a car head and tail lights for creativity!)

Speed ​​up!

Not all of our media is static. When you are shooting moving vehicles like buses, trains or trolleys you will want to make sure that your camera is shooting at high shutter speeds. (You can use similar settings when capturing some action shots of your kids playing football). To get technical, I would recommend a tack-sharp image with a minimum of 500th of a second, aka 1/500.

A look through the lens

Wide angle, telephoto zoom or prime, with each type of lens you shoot will radically change your image. Surprisingly, the glass you choose to use with your camera will actually affect the final image result more than the camera body. When shooting outdoors, although a bowel instinct may tell you to choose a wider angle, I have noticed that when shooting with a zoom or prime you can strategically use depth to highlight your media as the center of your shot - the off-field lens does not focus. Contains everything that gives you a polished professional, blurred background look called "bokeh".

Where the road leads

When shooting and framing our shots, it's important to be aware of where the viewer's eyes will naturally go. Transit ads, buses, shelters and billboards are all located on the side or side of the road, which, if framed incorrectly, can be misleading. I like to try the "rules of the third" and use the true photography method. With the help of this composition technique, the photographer is creating a mental grid consisting of two vertical and two horizontal lines. Placing the subject at points that intersect the lines will help ensure that the viewer's vision is drawn naturally there. Shooting in busy densely populated areas or in seemingly chaotic places like the heart of Times Square can be challenging. With this rule in mind you can be sure that the objective content of the image is the first thing you notice.

It's light!

The day does not end when the sun sets. Many cities become more vibrant as the sun sets - think of South Beach Miami, and Manhattan's Theater District after the Broadway show was released. Which means it's about to be the most delusional time of the year, as well. What better way to ensure that your ads are being viewed than by highlighting them? Buses with illuminated ornaments, billboards lit up against the night sky, and bus shelters point to the streets in their dreamy aura, all look a little different in the evening. Shooting on a tripod can be the most helpful when taking pictures at night and how you can achieve the dramatic motion blur effect that turns a sci-fi looking laser beam into car light. A slow shutter speed, giving you a nice wide open aperture will be your best bet for photos in low light settings. Boosting your ISO to a higher number can also help, but beware of grains and low quality that can push it too far!

Let's get the digital pie

With the rapid advancement of technology, Vector's exclusive digital transit products, like the digital double decker, have more opportunities to go digital outside the home. There are many reasons to get the best looking photos on digital media, from shooting at the best time of day, weather, sunlight and camera settings. As an amateur you may notice when trying to capture a digital screen with a phone or camera you get annoying black horizontal lines running through the screen. Although today's DOOH screens are crisp and clear, display Hertz rate can interfere with digital camera sensors, causing these lines to form. The secret is the speed of the shutter, because it must be a little slower than the refresh of the screen so that the lines are not visible. You are welcome

As a visual and highly creative medium outside the home, it allows advertisers to reach their ideal audience and create a memorable impression. These outdoor advertisements are woven into the fabric of people's daily lives, as they are eaten while walking, eating, traveling and experiencing the world. Dazzling and stunning ads can be a real work of art in their own way. Captured with equally impressive photography, these campaigns can be "liked", shared, and live for years to come.

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Advertising, Marketing & MediaTechnology

3DOOH in the spotlight for OMA’s Q1 creative collection competition – Oh Today

The Outdoor Media Association (OMA) has announced the winners of the Quarter One Creative Collection competition for 2022. Launched in 2013, Creative Collection celebrates OOH's big, bold and daring canvas each quarter with recognition of exceptional promotions. There were 35 entries from OMA members including: goa, JCDecaux, Motio, oOh! Media, QMS, Shopper, TorchMedia and Val Morgan Outdoor (VMO).

Message for circle graphics

Guest judges include:

OMA CEO, Charmine Moldrich, OMA's first quarterly 2022 Creative Collection marks the tenth year of our competition. Out of the Home (OOH) has come a long way since the beginning of the creative collection with the introduction of technology and innovation in the advertising industry. We saw the first 3D creative campaign enter the competition this quarter, something new. We've also seen a resurgence of QR codes, something that was popular and ubiquitous in 2013, something old. "

Joe Lawson, Corporate Partnership Manager, Australian Red Cross LifeBlood, says: Screen technology continues to advance and push the boundaries of digital execution, and the first 3D Creative applications in the Australian market were a highlight, and it is not surprising that OOH campaigns have begun to take advantage of QR codes as this accessible technology has become a major issue in Austrian life. "

Damien Nielsen, General Manager, CV Media & Signage, says: “Recent advances in digital OOH and 3DOOH technology open up new opportunities for digital OOH to use its full potential for the outdoors. 3DOOH is gaining momentum around the world, and now Australia has jumped on board. Of the AFL Footy festival The campaign is different to me because of the impressive 3D display and compelling creativity. More content now King! ”

"The Better than you remember The campaign was a striking example of creativity that really nailed the essence of the campaign. Pictures outside the home are naturally so critical. Short, easy copy and Call to Action bind the creative together nicely - making the campaign a strong contender for an award, "he said. Gordon D'MelloDirector of Marketing and Content at Motio.

Winners of Q1 2022 Creative Collection:

Big, brave and brilliant winner

Campaign: Profit
Advertiser: Village roadshow group
Creative agencies: Hogarth
Media organization: OMD Australia
Printer: Cactus imaging

Best use of a multi-format winner

Campaign: Beyond the Big
Advertiser: Subway
Creative agencies: Publicis Team Fresh
Media organization: Publicis Team Fresh
Printer: GSP

Best use of digital winners

Campaign: Satisfy your curiosity
Advertiser: Chattime
Creative agencies: Special Group Australia
Media organization: Profit Media (OOH) and Wired Digital (Social)
Printer: Cactus imaging, de-signage and GSP

Winning innovations outside the home

Campaign: Feast of Footy 3DOOH
Advertiser: AFL
Creative agencies: AFL and QUBE (QMS)
Media organization: AFL
Printer: N.A.

Respected mention of innovation outside the home

Campaign: All Love - Australian Open
Advertiser: MasterCard
Creative agencies: McCann
Media organization: Carat
Printer: Grand print service

Out of the house for the happy winner

Campaign: United We Shine: Ride with Pride to the Rainbow Road
Advertiser: Sydney gay and lesbian Mardi Gras, Transdev Sydney, ALTRAC and Transdev Sydney Ferry
Creative agencies: Sydney gay and lesbian Mardi Gras and Torchmedia
Media organization: Torchmedia
Printer: Print effect

Out of the house for good honorable mention

Campaign: Better than you remember
Advertiser: Health and wellness in Queensland with the Outdoor Media Association
Creative agencies: Chemistry
Media Organization: N.A.
Printer: GSP

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