2022 WOO Award Winners – Oh Today

The World Out of Home Organization (WOO) has announced its first annual award since 2019 at its Toronto Global Congress. This is WOO’s first private global congress since the pre-epidemic in Dubai in 2019.

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Lifetime Achievement

Brendon Cook's profile photo
Brendon Cook

The Lifetime Achievement Award goes to Oh! Media co-founder and former CEO. Brendon Cook. Cook made Oh! Australia and New Zealand’s leading out-of-home media companies and a major player on the world stage. He is a former board member of WOO and led two expert panels of programmatic OOH in Toronto 2022.

Cook, former WOO president Antonio Vincenti Picasso and former executive director John Elary Included as an inaugural honorary lifetime member of the World Out of Home Organization Fellowship.


LR Tom Goddard, Charmine Moldrich, Bar Smith, Dino Barbiz

The joint winners of the 2022 Leadership Award were: Broadsign President and CEO Bar Smith And Charmine Moldrich, Smith, CEO of the Outer Media Association of Australia (OMA.) Has helped make Montreal-based Broadsign one of the world’s leading OOH technology companies. Moldrich has provided 12 years of inspiring leadership for OMA with great success in audience research and measurement.

Rising star

Ricardo Quiros da Costa Bastos – Dream Media Portugal. At just 33 years old, Ricardo is already the leader in Portugal’s largest operator of static billboards, digital billboards and activation media and roadshows. This section was highly acclaimed Sierra Kennedy Of VistarMedia and Annabel Mizen Of evolution

WOO President Tom Goddard Says: Brendon Cook, Burr Smith and Charmine Moldrich are the three legends of the global OH industry while Ricardo Quiros da Costa Bastos is definitely going there.

“No one has done more to bring OOH to the forefront of mind than Brendan Cook, and we’re glad to honor him. Identifies great leaders.Ricardo must follow in their footsteps.

“We are incredibly fortunate to have great leaders at all levels of the OOH industry. That means we can look forward to a brighter future. “

Creative Awards – Classic and Digital

The creative awards jury presided Ian Hartfield, New Commercial Arts Chief Creative Officer. NCA is WOO’s creative advertising agency and has created the global ‘Our Second Chance’ campaign in 2020.

Classic winner

1. Should go to SpecSaver – Agency (SpecSaver In-House Team), Talon Outdoor, MGOMD

Jury Chairman Hartfield said: “Perfection. Extremely disruptive, fun, brutally simple, and shows how OOH can be the perfect medium to breathe new life into a lasting brand concept.”

2. Boss x Russell Athletic – RAF Advertising Management and OH Tommy London – Evolve OH & Havas Media Germany / Client – Hugo Boss

3. Rapid Up – Outfront Studios – Client Variety

Digital winner

3D + interactive experience with the naked eye – Dongfang Chusiao Media Group

Hartfield says: “Generally breathtaking. A fantastic display of OOH’s 3D capabilities. But not only that, this execution craft is truly exceptional, the technology of this medium has opened up a whole new field of creative specialty. Love.”

2. Spirit on the Move – Outfront Media – Outfront Xlabs

3. Saudi Live – Soundstorm – Saudi Tourism Authority live via Grand Visual – PHD / Plexus

Technological innovation winner

The award was chosen by delegates on the second day of Congress.

1. 3D + interactive experience with the naked eye – Dongfang Chusiao Media Group

2. Hologram on street furniture made by Clear Channel Spain for Kupra car launch

3. Blowup Media for NEO (The Netherlands): Largest Transparent LED Screen in Western Europe

Richard Sutterley's profile photo
Richard Sutterley

WOO Chief Marketing Officer Richard Sutterley “Creativity is vital in today’s crowded media world and is one of the hallmarks of the outdoors,” he said. This year’s Creative Awards ultimately shows that it is alive and well through us with great ideas and amazing technology. Ian and the judges made great choices from an exceptionally strong entry.

About WOO
The World Out of Home Organization is the only global out-of-home association, working for the promotion and development of the OOH industry on behalf of its members.

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